Peter Davison work email
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Peter Davison personal email
I specialise in elevating brands by developing strategic, creative solutions that drive growth and engagement. Partnering with business leaders and marketing teams, I transform ideas into impactful outcomes, whether through rebranding initiatives, website development, social media campaigns, or integrated TTL marketing collateral. My approach combines a keen eye for design with a focus on aligning brand identity to business objectives, ensuring every project resonates with its target audience and delivers measurable results.
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Creative Director / OwnerPenser Design Oct 2017 - PresentSydney, AustraliaAs the Creative Director at Penser, I bring over twenty years of expertise in brand and communication design, having worked across advertising and marketing in the APAC region. My expertise lies in helping companies strategically develop and expand their brands through integrated media solutions. Specialising in Brand & Communication Design, I deliver ideas to execution in print, digital, motion graphics & environment design. -
Founder / Co-OwnerDermapurist Apr 2021 - PresentSydney, New South Wales, AustraliaAs the Founder and Co-Business Owner of Dermapurist Skincare, I have driven the creation and growth of our Australian-made, 100% natural skincare brand. I led the conceptualisation and establishment of Dermapurist through market research, a comprehensive business plan, securing funding, and assembling a team. I crafted our brand identity to reflect quality, sustainability, and natural beauty, including designing our logo, packaging, and marketing materials. Establishing the supply chain, I managed relationships with suppliers to source high-quality, natural formulations. I developed and executed marketing strategies leveraging digital marketing, social media, influencer partnerships, and traditional advertising to build brand awareness and attract new customers. -
Brand AdvisorNsw Department Of Customer Service Apr 2023 - Feb 2024AustraliaI was contracted as a Brand Advisor to NSW Government Brand strategy team to provide advice and guidance to the 800+ NSW Government brands and departments transitioning to NSW Government Masterbrand guidelines and visual identity system. I was involved with the development of the Masterbrand strategy, brand architecture and guidelines. I was also involved with the day-to-day guidance of brand inquiries, along with the ongoing digital guidelines development and implementation of the visual identity system, brand toolbox resource library, templates and assets. I had performed weekly peer reviews of advertising and marketing campaigns that are 250k and above. Ensuring they are on-brand and met with Masterbrand criteria before approval sign-off. -
Information DesignerIcare Nsw Aug 2022 - Apr 2023AustraliaMy role at iCare involved handling multiple concurrent projects, such as updating internal corporate branding and communication design across various touchpoints. I am adept at comprehensive project management, from inception through to completion, ensuring that all deliverables meet both short-term needs and long-term strategic goals. -
Creative Lead At TiliterTiliter Mar 2022 - Jul 2022AustraliaI actively led and participated in company-wide rebranding initiatives, including the redesign of brand guidelines, uniforms, signage, vehicle livery, product branding, packaging design and campaign communications. I also managed the continuity of existing rebranding projects, ensuring seamless integration with new brand strategies. -
Associate Creative DirectorClickpress Group Apr 2021 - Sep 2021Sydney, New South Wales, Australia -
Art DirectorSteadfast Group Limited Jul 2019 - Jul 2020 -
Senior Graphic Designer ContractorMarcel Worldwide Jun 2018 - Jan 2019Sydney, Australia -
Senior Graphic DesignerOfx Nov 2016 - Oct 2017Sydney, Australia -
Design Manager (Contractor)Multi Channel Network Sep 2016 - Nov 2016 -
Presentation Experience DesignerBcg Digital Ventures Sep 2015 - Aug 2016Sydney, Australia -
Designer (Contractor)Xphyr Brand Experiences Apr 2015 - Sep 2015Sydney, Australia
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Fairfax Media, Domain Group, Studio Manager (Contractor)Domain Nov 2014 - Apr 2015Sydney, AustraliaCreative/Manager -
Brand & Communications, Graphic Designer (Contractor)Optus Jan 2014 - Oct 2014Sydney -
Graphic DesignerAdcorp 2012 - 2013Sydney, Australia -
Senior Finished ArtistOgilvy & Mather 2009 - 2011Sydney Area, AustraliaResponsible for creating finished art for various print campaigns and design projects. Accounts worked on included: St.George Bank, Coca Cola, American Express, Telstra, Nestle, Purina, Castrol, Blackmores and others -
Art Director / Studio ManagerTpa Group Ltd 2007 - 2009Sydney -
Studio Manager / Graphic DesignerMedia Technology 2004 - 2006Sydney -
Art Director / Graphic DesignerFreelance 1997 - 2003Auckland / SydneyArt Direction or Graphic Design for Sydney Olympics 2000 on various programs and marketing collateral. Americas Cup NZ, Rugby League World Cup Australia, NRL, Nike, Ford, Holden, Mitsubishi, DB Special edition beers NZ, David Jones, Sony Playstation, Xbox, Phillipe Starck Designs, Kohler and NZ All Blacks. Freelancing to agencies such as Saatchi & Saatchi, M&C Saatchi, Ogilvy & Mather, TBWA, JWT, Grey Worldwide, Young & Rubicam and many design studios. Art Directon and graphic design for publishing companies such as Pacific Magazines, ACP, Wilson & Horton and various other publishers on titles ranging from Adnews to car and fitness magazines.
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Art Director / Sub-EditorIdg (International Data Group) 1994 - 1996Auckland(IDG New Zealand) Special PublicationsCover designs and page layout. Computer graphics, Illustrations and sub-editing.Promoted from production assistant position.
Peter Davison Skills
Peter Davison Education Details
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With Distinction -
Diploma Of Graphic Design
Frequently Asked Questions about Peter Davison
What company does Peter Davison work for?
Peter Davison works for Penser Design
What is Peter Davison's role at the current company?
Peter Davison's current role is Brand Communications Specialist.
What is Peter Davison's email address?
Peter Davison's email address is da****@****mac.com
What schools did Peter Davison attend?
Peter Davison attended Rmit University, Sacred Heart College, Auckland, Lasalle College Of The Arts, United World College.
What are some of Peter Davison's interests?
Peter Davison has interest in Teaching, Podcasting, Writing, Music, Journalism, New Media, Video Games.
What skills is Peter Davison known for?
Peter Davison has skills like Art Direction, Advertising, Graphic Design, Layout, Typography, Creative Direction, Corporate Identity, Brochures, Outdoor Advertising, Direct Mail, Creative Strategy, Concept Development.
Not the Peter Davison you were looking for?
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Peter Davison
Director, New Business Development Advanced Metals Technology GroupGreater Sydney Area1aig.com1 (888) 8XXXXXXX
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2fishburners.org, something-new.nl -
Peter Davison
Principal Project Manager At Qut (Queensland University Of Technology)Greater Brisbane Area1qut.edu.au -
Peter Davison
Senior Research And Evaluation Officer | Medical Anthropologist | Phd CandidatePaddington, Qld
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