Passionate about merging arts, culture, and cutting-edge technology.Peter is a creative consultant, experience designer, technologist, and producer with a background in Anthropology & Cultural Studies. As a Fellow of the RSA, he explores innovative ways to fuse art, culture, and heritage with advanced technologies.In 2021, Peter co-founded This Great Adventure, a creative/tech studio in Oxford, dedicated to using narrative practice and theory (Narrative Thinking) to shape, deliver, and evaluate projects. His work involves building and leading multidisciplinary teams to craft interactive and immersive storytelling experiences through exhibitions, installations, and AR/VR/XR/360°/Web technologies.With over a decade of international experience, Peter has collaborated with major museums and cultural organisations worldwide. His sister company, TGAComm – Consultants for Culture (www.tgacom.com), and his role as Creative Director at CI (www.city-insights.com), further highlight his commitment to advancing cultural engagement and digital storytelling.At This Great Adventure, Peter's innovative approach blends narrative practice with emerging technologies and physical design to create captivating, site-specific experiences. His team is at the forefront of developing new technology platforms that democratise access to digital storytelling, empowering organisations, artists, and creators.Peter’s industry influence extends to academia, where he has been an Industry Partner at Loughborough University London since 2015, supporting MA Collaborative Projects and Dissertations. In 2022, he collaborated with JOMEC School at Cardiff University to develop a new Collaborative Project Framework, Immersive Heritage and Folklore, backed by the StoryFutures Academy.