Pete Heller Email & Phone Number

Sunnyvale, Ca

Cupertino, Ca

QuickDraw Technologies developed and marketed Android productivity apps under contract. Multiple apps achieved 4.9 star ratings on Google Play. Defined user experience and work flows. Implemented both user facing and server side software to enable user tracking and revenue yield optimizing marketing campaigns. Built out all aspects of product descriptions on Google Play store including descriptions and images. Increased brand awareness by reaching out to reviewers and influencers and through social marketing.

San Jose, Ca

Cadence is a leader in the field of chip design and verification software with revenues of $1B. Defined product roadmaps and guided product development, defined product packaging and pricing, drove sales training/enablement, and led go to market for the verification IP (VIP) SaaS portfolio. Drove product definition and rollout for over 25 products over multiple release cycles. Responsible for one of company’s most successful new product launches which attained 65% market share, 85% customer adoption, and a bookings increase of over 350%. Another key success was in leading interactions with leading semiconductor IP provider, ARM Ltd. This resulted in senior ARM managers participating in Cadence seminars, jointly published articles, and authorization to write multiple blogs on ARM’s web site. • Met with customers and prospects to understand usage requirements• Defined packaging and pricing• Created collateral materials including sales presentations, white papers, articles, PR, and success stories• Chaired “core team” of engineering, technical marketing, sales and customer support located in the U.S., Israel and India

San Jose, Ca

Drove successful integration of Verisity Verification IP business at time of Cadence’s acquisition of Verisity. Increased awareness and trained the sales force and management on the newly acquired business. With dogged determination and perseverance gained sales force’s respect and confidence to promote and sell the new product line. During this time period I launched 14 new products and the business grew at a compounded annual growth rate in excess of 25%. I also conceived of and and drove the delivery of a key new differentiating technology called the Compliance Management System (CMS). CMS proved to be extremely compelling to customers and has since been added to all the Verification IP products as well as being copied by the key competitors. CMS also dovetailed perfectly with and reinforced other Cadence products including Enterprise Manager and Metric Driven Verification.

Mountain View, Ca

I was the driving force behind the launch of this whole new direction/strategy for Verisity called Verification IP. I led the Verification IP market and product creation, drove customer and field awareness and ultimately created an exciting new business for Verisity with revenues in excess of $5M annually. I also regularly measured and analyzed customer motivations and needs and matched this with technology trends to define new product requirements. I also led positioning and drove the marketing strategy for the entire Verification IP product portfolio.

Silicon Valley, Ca

Served as Director of Marketing for venture backed firms Cardonet and iReady. Managed marketing teams to develop product strategy, define product roadmaps, and write requirments documents for company’s flagship products. Managed go to market including outbound and inbound product launches and external communications (e.g., press and analyst briefings). Conducted primary research and led pricing.

Mountain View, Ca

Designed and executed company launch including value proposition articulation, product positioning, and flagship product announcement for venture funded semiconductor IP company. Selected PR firm and orchestrated public relations and industry analyst education campaign. Exceeded launch goals by generating over 300 leads. Selected web site development contractor and brought up external web site in just four months.

Mba, Marketing

Ba, Computer Science

Graduated with Honors/Departmental Distinction