Senior Analytics Manager, Product Growth
Current* Built revenue forecasting models and pacing dashboards to identify opportunities and risks to company performance against plan, keeping executive stakeholders connected with the impacts of marketing and growth initiatives and providing insights that helped drive double digit y/y revenue growth.* Led the design and development of our Analytics ETL pipeline, managing our Fivetran integrations and dbt transformations resulting in a 300+ increase in Analytics-designed models over a one-year period while maintaining a runtime of less than 15 minutes and 100% daily uptime of Analytics data for stakeholders.* Designed our data models and framework for experimentation by building dbt pipelines to integrate Google Optimize and VWO impression events with Salesforce records and attribution touch points and automated significance calculations to surface full-funnel impacts of our hypothesis-driven website developments.