Peter Bouchard Email & Phone Number

Cambridge, Massachusetts, United States

Dedicated to creating and strengthening mutually beneficial relationships between MIT and corporations worldwide.Serve as conduit for corporations to tap into the MIT ecosystem. Help corporate leaders to anticipate, prepare and take advantage of disruptions in technology, business models, and policy. Provide technology scouting, professional development.

Drive sales of equipment, software, professional services and sustainable consumables solutions to Kodak's top customers and prospects. Develop and maintain strong C-level strategic partnerships for growth and share of wallet. Negotiate and manage major customer contracts. Transform customers to cloud based software solutions.

Lead professional sales group selling cloud software solutions, digital presses, CTP equipment, service, services and consumables. Create, manage, and grow strategic customer relationships in major print verticals including Packaging, Publishing, and Commercial Printing providing sustainable business solutions.

Manage Kodak's business in and lead direct sales and service teams responsible for Kodak's equipment, software, consumables, and services to Kodak top 20 strategic accounts, Newspaper, Gov't and Education, and Canadian customers.

• Manage global strategic account sales and business development in Kodak’s top strategic accounts of RR Donnelley, LSC Communications, Jostens, and Taylor Corporation.
• Consistently exceed revenue and margin goals selling digital equipment, software, cloud services, consumables, and services with an annual revenue target of more than $40 million per year.
• Foster long term relationship to provide strategic plans to deliver mutually beneficial programs to drive customer value and growth to Kodak resulting in over 90% account penetration of software, service and equipment.
• Successfully negotiate, secure, and manage multiple Master Buying Agreements.

• Developed and implemented worldwide strategic marketing plan for the Kodak’s B2B global publishing segment comprised of equipment, software, annuities and services.
• Directed all regions on marketing objectives, imperatives, and budget to develop annual regional marketing plans across multiple business units in order to achieve annual sales plan.
• Managed US and Canada regional annual tactical marketing budget, plan and execution in support of direct and channel sales.
• Implemented Strategic Account Marketing plan for improved profitability and account penetration in Kodak’s top customers.
• Developed worldwide strategic marketing plan for the Kodak’s B2B global publishing segment comprised of equipment, software, annuities and services.
• Led global cross functional product teams and process to manage existing and develop new growth initiatives.

• Led International sales and business development resulting in revenue growth from $43 million in 2004 to $83 million in 2007 with 50% of revenue coming from new partners and countries.
• Managed OEM capital equipment, licensing and consumable sales of $30 million annually.
• Effectively negotiated lucrative and highly profitable product licensing, OEM manufacturing, and royalty contracts.
• Directed business transition from primarily private label OEM Digital Press business to a Presstek branded solutions and services direct sale model.
• Directed a 15-person Marketing team including Marketing Communications, Creative Services, Public Relations, Product Line Management, Branding, and Business Directors with Product Line P&L
• Managed a $7 million annual worldwide marketing budget including brand identity, direct mail, telesales, and advertising to promote a broad product portfolio which included capital equipment of value ranging from.

• Led business turnaround from $8.4 million in revenue at 18.7% GM in 2002 to $73 million in revenue and 51% GM in 2006 (with revenue of $100+ million in 2007).
• Directed daily operations in the Digital Printing division of 50-60 employees in R&D, New Product Development, Sales, Marketing, and Finance.
• Built a highly productive operations team including management, product development, assembly, finance, sales, and marketing teams.
• Managed business and strategic relationships with key partners such as Heidelberg, Kodak, Xerox, KBA, Ryobi, and distributors on a Global basis.
• Responsible for complete product offering which included software(pre-press and business), digital presses, supplies, and services.
• Orchestrated development and launch of 3 integrated software, equipment, and service printing systems delivering higher quality and greater margins, generating $25 million in first year revenue.

• Directed all worldwide sales programs for all products. Spearheaded global revenue increase from $55 million to $102 million.
• Built and managed a highly skilled direct sales team in US and Europe.
• Managed a $3 million annual budget. Reorganized and aligned sales and service organizations.
• Initiated end-user utilization program to expand systems and consumables business.
• Expanded OEM and private label business and nurtured relationship with Heidelberg.
• Successfully launched branded product lines and sold 200+ systems in the first 12 months, generating $20+ million in first year revenue.

Mba

B.S., Chemical Engineering

Activities and Societies: Varsity Soccer, Phi Kappa Sigma