Peter Warren Email & Phone Number

Somerville, Ma, Us

Cambridge, Massachusetts, United States

Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth.• Manage a series of monthly, quarterly, and annual consumer and business facing surveys across multiple topics, countries, and vendors through the survey drafting, fielding, processing, and delivery process.• Collaborated with multiple internal stakeholders across teams to help review, modify, and develop survey questions to capture the most relevant and up to date data for internal research as well as external presentations.• Worked with various vendors prior to fielding to program and test survey links as well as during fielding to monitor overall progress, maintain quotas, and run quality checks on the data.• Lead a multi-national group through the entire survey process, working closely to help my partners develop survey drafting and coding skills. Meet regularly with these individuals to review their work and provide feedback as necessary.• Created and maintained SPSS syntax and R code to quality check data, process raw datasets, and create a finalized dataset for analysis.• Helped to run a MaxDiff for US consumers and analyzed the results to determine the best way to comprehend and report on the data both on its own and in comparison to similar data collected in the EU.• Worked with a small group to help develop and maintain a GitHub repo to act as a single source of truth containing a detailed list of best practices, common mistakes, regularly used R code, and other general information on the company.• Collaborated with industry experts to create surveys capturing consumer sentiment on a variety of cultural hot topics (e.g., the Barbie Move, Pickleball, etc.), technology hot topics (generative AI, the metaverse, etc.), and retail hot topics (e.g., Buy-Now-Pay-Later services, QR codes, etc.)

Boston

ISS Market Intelligence is a leading market research firm focusing exclusively on adviser sold investments and insurance and provides clients with detailed information about what advisors want and how they behave based.As an Associate/Project Manager, I• Act as the project manager for a series of annual life insurance and annuity research studies, managing a team of six analysts throughout the survey creation, data review, and template delivery process.• Lead in the creation and implementation of an online consumer satisfaction study designed to work in tandem with ongoing telephone and in-person research studies.• Review, update, and program surveys at the beginning of each project cycle to account for new questions, logic changes, and survey shortcuts.• Maintain surveys throughout the fielding process to ensure the survey link is working properly, and make any question or logic changes that may be required after fielding has begun.• Run analysis on the progress of the survey to see how the data has changed from previous years; and review these changes to determine if they were a result of survey methodology or larger industry trends. • Monitor the overall progress of the survey and deliver weekly updates to the leadership team on the status of fielding and template production.• Update the SPSS syntax to facilitate the analysis of data during fielding and the production of materials needed for client servicing.• Analyze the data to produce workbooks and PowerPoint documents to assist Principals in the preparation and delivery of client presentations. Including both cyclical presentations which must be updated on a quarterly and annually basis as well as individual one-off client requests.• Update, review, and distribute infographics outlining key findings from the research to be used as an incentive for respondents and as marketing materials for potential clients.

As an Analyst, I• Test the survey before each cycle to ensure the survey was properly coded and all survey questions and logic are working as intended.• Travel to call-centers to perform in-person training.• Run data-integrity checks to ensure all respondents data and information is accurate and that they are proceeding through the survey properly and all variables are included in the data set.• Monitored the production from individual call centers to determine where additional hours and sample was needed, as well as monitored live dialing weekly over the phone to track interviewer progress and provide feedback.• Managed the distribution of the online surveys through the email tools on Eloqua and Qualtrics by drafting the emails, creating sample files, and organizing campaigns to distribute several drips throughout fielding

Peter Pan Bus Lines is a regional bus line which offers both scheduled and charter bus services across the American North East. The company sought marketing consultants to increase ridership among the following target markets: College students, travelers using competitor bus companies, non-bus travelers and potential charter bus services. As a Marketing Consulting Intern I was responsible for the following• Reviewed secondary data from Mintel, IBIS World and eMarketer among other data bases and published reports to gain greater insight on the intercity travel market and current market trends• Collected primary data through in-person surveys, over the phone interviews, focus groups and an online Qualtrics questionnaire • Analyzed the data and provided a detailed report outlining the research questions, methodology, findings and several actionable recommendations for Peter Pen Bus Lines to increase ridership• Created a PowerPoint presentation outlining the research questions, methodology, findings and recommendations and presented it to the President, Head of the Marketing Department, CFO as well as other high level members of the Peter Pan Bus Lines organization

Westford, Ma

Sonus Networks Inc. is an international telecommunications provider that is working to enable faster, smarter and more efficient real-time communication for enterprises and service providers through the introduction of the next generation of Cloud-based SIP and 4G/VoLTE solutions to its customers.As a Product Line Management(PLM) Intern at Sonus Networks I was responsible for the following:• Compiled a win/loss report of all Sonus products to help better explain our position in the market as well as determine actions that could be taken to help improve our standing• Used Salesforce to gather internal company information and created spreadsheets on Salesforce to organize the information including an internal inventory of marketing collateral • Worked with Microsoft Exel to create tables/pivote charts for high level Product Managers • Built a report about the company's website Sonus.net, after analysing information gathered from Google Analytics to help better understand and explain how traffic flows into and through the website• Updated the Solutions tab on the company website, Sonus.net, by editing and rewriting the sub-sections as well as redesigning the pages to be more aesthetically pleasing• Edited and created collateral to be used on the company website, Sonus.net• Helped to process client invoices

Westford, Ma

Sonus Networks Inc. is an international telecommunications provider that is working to enable faster, smarter and more efficient real-time communication for enterprises and service providers through the introduction of the next generation of Cloud-based SIP and 4G/VoLTE solutions to its customers.As a Marketing Specialist Intern at Sonus Networks I was responsible for the following:• Reviewed and revised the Product Pages on the company website, Sonus.net, to insure they read properly and delivered the information needed• Assisted in the design of website templates for the Learning Center pages on the company website, Sonus.net. Theses changes have since been implemented• Created content in the form of blogs and product reports to help promote our products and services• Collaborated with a small group in the creation and launch of a marketing campaign for a webinar series which was hosted by Sonus Networks• Analyzed competitors products and created a datasheet to help highlight the advantages offered by Sonus Networks product

Wilmington, Massachusetts

Sonic Drive-In is a national fast food chain which looks to distinguish itself from the competition with fast service and a fun environment.As a Sonic Drive-In Carhop I was responsible for the following:• Interacting with customers face-to-face to take orders, deliver food and take care of any needs that may have arisen during their meal in a friendly and quick manner• Fulfilling drink and ice cream orders as they came in efficiently to insure time to delivery was quick• Completing all work in the proper uniform as was company policy, most notably roller blades which played a large role in both the corporate image of a Sonic Car-Hop as well as the idea of quick service• Closing and cleaning the restaurant and kitchen according to guidelines set forth by the state and national governments• Assisting in the training of new staff members to help insure all employees understood how the restaurant operated and could function properly as a team

Bachelor'S Degree, Marketing

Activities and Societies: UMass Advertising Club, Commonwealth Honors Program

Bachelor'S Degree, Economics

Activities and Societies: Commonwealth Honors Program

Semester Abroad, Marketing; Economics

Activities and Societies: BUS 316E International Business and Emerging Markets...........................................................