Peter Billing Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

Working across the Microsoft digital landscape is a challenging but rewarding experience. Managing up to 20 different sites across product, audience and PR, there are no two days the same. Current recent projects include rolling out Adobe Analytics across all our sites, engaging local stakeholders for training across the platform and driving usage through insight-based reporting. I am also passionate about Accessibility and ensuring that all our sites are able to be consumed by all Australians. My core strengths involve multiple stakeholder management, business problem solving and improved process management. I am comfortable working with any technology including all Microsoft products, Adobe Creative Cloud, Adobe Analytics, Google Analytics and HTML.

Sydney

As Digital Product Manager I am tasked with the development of the digital offering for six magazine brands including InStyle, that’s life!, Bride To Be, K-Zone, Total Girl and Girlfriend. Focusing predominantly on their websites, I am currently rolling out each site onto a new CMS platform (Sitefinity), working with an external development team as well as project managing. Each site is being developed using Responsive Design as our mobile optimization solution. The project will be completed by November 2013. This project will also see our operating costs reduced by more than 50%.Over the past twelve months, I have also migrated our business to a new email platform (Traction) which has seen a vast improvement in staff workflow, user open rates and click throughs, plus a reduction in send costs of 40%. We are currently re-designing our newsletter templates using Responsive Design which will result in the complete mobilization of all our digital properties by the end of the year. This role requires exceptional stakeholder management skills. I am involved at all levels within the business including Editorial, Sales, Marketing, PR, Finance, Subscriptions and IT. In addition to reporting to the CEO I am often presenting at the Publisher level as well as driving new business opportunities and strategy presentations.

Drive and implement digital projects for a number of magazine websites, including www.instylemag.com.au; www.thatslife.com.au; www.kzone.com.auInternal and external stakeholder management and communicationMain point of contact for web developer partnerProject scope and feasibility analysisNegotiating with developers and other vendorsWebsite problem solving and bug fixingReporting and full post project analysisAdministration for Digital department including staff reports, invoicing, meeting requestsBudgeting and financial tracking

All online marketing initiatives including EDM’s, iTunes, social media strategy and implementationContent management, marketing and Google analytics for:www.foghornrecords.netwww.soundslikecafe.comwww.damiengerard.netProject management for soundslikecafe website and digital delivery system (ongoing)Negotiating with developers and other vendorsWebsite problem solving and reportingManagement of numerous artist Myspace profile pages

Key ResponsibilitiesTargeting new business amongst the Music and Entertainment sectorPreparing proposals and responding to briefs Presenting new market channel opportunities to creative agenciesResponsible for constant market analysis and monitoring of consumer trendsAchievementsOver $70,000 of new business within three months

Key ResponsibilitiesTotal management of the Music and Entertainment categoryNew business developmentSales presentations and cold callingAchievementsDeveloped and implemented the Rolling Stone Live event, which leveraged high level contacts to create an event that promoted the magazine AND made a profit.Consistently brought in 50% of advertising revenue from a sales team of fiveRaised the page yield by 37% in six months

Key ResponsibilitiesDeveloped a new category, Music and EntertainmentOversaw editorial and commercial integrationAchievementsAchieved budget of $40,000 every month during a candidate short marketDeveloped a new category and implemented ongoing strategyJuly 2003 and 2004 ARIA Awards Program/FairfaxKey ResponsibilitiesSelling the benefits of an exclusive advertising opportunity to agency and direct clientsRegular liaison with ARIA, Sun Herald editorial, advertising and production Attending the awards and after party to ensure appropriate artists received appropriate coverage in The Sun HeraldAchievementsIncrease in revenue of 10% from 2003 to 20042003 success lead to the inclusion of Victoria in 2004 with insertion into The Sunday Age with an increase in readership to 2.2 million

Key ResponsibilitiesResponsible for all creative and marketing of Universal Music's domestic rosterEnd to end project management of each project through to marketing and catalogue managementResponsible for all visual assets for brand development including logos and promotional materialNegotiating artist's recording contracts in liaison with legal departmentAchievementsDelivered three platinum albums and two double platinum album (sales over 140,000 copies) Working with world class record producers throughout Australia, the US and Europe

AchievementsEstablished and managed new telephone sales team to service internal and external customersTrained and supervised entire team Established and maintained excellent customer service levels

AchievementsIncreased turnover from $5,000 to $70,000 per monthLeft insurance customers with a smile on their face . no mean feat.

AchievementsSuccessfully took on the challenge of managing an extremely busy department in a new industryManaged the department through the single busiest month of the company's historyExpanded the role to encompass the responsibilities of 3 people (due to redundancies)

Marketing Practice Certificate, Marketing

Activities and Societies: Proven competency in the fundamentals of marketing. Final project score was 97%

Certificate Iv, Small Business Management

Certificate 4, It (Web Design)

Activities and Societies: A strong focus on the Adobe Creative Suite. Proven competency in HTML, Photoshop, Dreamweaver, Flash.