Executive Planning Director
CurrentPart of the senior management team at TMW Bristol. Responsible for helping our clients develop compelling and integrated communication strategies and driving growth for the agency.
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@pabmarketing.co.uk
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Peter Boorman is listed as Executive Planning Director at TMW Bristol at TMW Unlimited, a with 354 employees, based in Dumbleton, England, United Kingdom. AeroLeads shows a work email signal at pabmarketing.co.uk and a matched LinkedIn profile for Peter Boorman.
Peter Boorman previously worked as Executive Planning Director at Tmw Unlimited and Strategy/Planning Director - Freelance at Independent. Peter Boorman holds 2:1, Ba Hons In Retail Marketing from The Manchester Metropolitan University.
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I'm a senior-level marcoms strategist and planner with a rich and diverse background across a range of sectors and marketing challenges, primarily agency-side and B2C, but also with some client-side and B2B experience. Currently focusing on how we activate brands locally - uncovering insights into local audiences and catchment areas and developing local marketing plans to drive footfall or conversion. I've worked on many well-known national brands including Toyota, Lexus, BMW, Costa Coffee, Danone and I've experience across all key channels from ATL (including TV) to digital and CRM.As part of the senior team at TMW Bristol, my role is also to drive agency growth by developing compelling strategies for key clients, supporting new business wins and expanding the role and size of the strategy and planning team.Developed communication strategies and plans for a wide range of high profile brands – both in the UK and Europe - with a good knowledge of many sectors including financial services, retail, FMCG, utilities, automotive, government, and food and beverage. Worked with the following brands and clients - Toyota, Lexus, BMW Costa Coffee, Danone Baby, Pepsico, Cadbury, Heinz, Tetley, National Trust, Peugeot, Zurich Financial Services, Nationwide Building Society, MBNA, Bank of Ireland, Matalan, npower, HiPP Organic, SOHO Coffee Company.Specific expertise in: • Brand strategy & positioning • Multi-channel campaign, creative and communication planning • Customer acquisition, growth and retention strategies• Local activation strategies• CRM strategies - including loyalty programmes and customer journey/experience mapping• Consumer research and insight generation• Data analytics and planning • Business case and RoI modelling• Measuring marketing effectiveness Beyond work and family, I am heavily involved in cricket in a range of roles including being on the Board of Trustees of the Gloucestershire Cricket Foundation.
Listed skills include Direct Marketing, Baby Products, Fmcg, Marketing Communications, and 11 others.
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Part of the senior management team at TMW Bristol. Responsible for helping our clients develop compelling and integrated communication strategies and driving growth for the agency.
Working with marketing agencies as a freelance senior planner or associate planning director to develop brand and multi-channel communication strategies for their clients. Working across a wide range of sectors and channels.Recently engaged by the following agencies: TMW Unlimited (was Prophecy), saintnicks, Cello Signal, National Trust internal agency, The Really Helpful Marketing CompanyRecently worked on the following brands: Toyota, Lexus, Danone Baby, National Trust, Costa Coffee, HiPP Baby, Elizabeth Shaw, Bank of Ireland, Soho Coffee, npower.
Bristol
One of five board members responsible for running one of the largest agencies in the South West (90+ employees). Helped to drive agency growth by developing compelling strategies for existing clients, converting new business opportunities and expanding the role and size of the strategy and planning team.Developed successful communication strategies to drive customer acquisition, growth or retention for key agency clients including Danone Nutricia (Cow & Gate and Aptamil) - in the UK and globally, Pepsico and the Government.
Worked with a number of digital and CRM agencies to develop communication strategies and plans across a range of sectors for brands such as Cadbury, Tetley, Heinz, Kraft Foods, John Frieda, MBNA, Matalan, Nationwide Building Society, Derbyshire Building Society, npower business, British Gas Business.Engaged by the following agencies: The Direct Agency, Billington Cartmell, EHSBrann, Target Direct, The Real Adventure, Cell Strategic, WWAV
Spent a year as an Account Director and then progressed to Senior Planner and onto Principal Planner. Developed both brand and business planning skills and acquired a breadth of experience across a range of clients and sectors.
Joined as a graduate trainee and progressed to become the Marketing Controller for motor, home and travel insurance. Created and implemented acquisition and retention strategies built on customer lifetime value. Responsible for agency management and two direct reports.
Responsible for the targeting and distribution of IKEA catalogues around store catchment areas. Also project-managed a through-the-line advertising campaign for a new store opening.
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Rohit Sood
Colleague at Tmw UnlimitedLondon, England, United Kingdom
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Softball Parent 9 Brown
Colleague at Tmw UnlimitedPekin, Illinois, United States
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Ed Henderson
Colleague at Tmw UnlimitedLondon, England, United Kingdom
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Tienie Venter
Colleague at Tmw UnlimitedUnited States
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Will Friedrich
Colleague at Tmw UnlimitedKing Of Prussia, Pennsylvania, United States
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Mike Dutra
Colleague at Tmw UnlimitedProvidence, Rhode Island, United States
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Joanne Le-Surf
Colleague at Tmw UnlimitedLondon, England, United Kingdom
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Mike Batlin
Colleague at Tmw UnlimitedFremont, California, United States
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Mohamed Mahdy
Colleague at Tmw UnlimitedEgypt
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Mieko Selsky
Colleague at Tmw UnlimitedSan Mateo, California, United States
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Peter Boorman works for TMW Unlimited.
Peter Boorman is listed as Executive Planning Director at TMW Bristol at TMW Unlimited.
AeroLeads has found 1 work email signal at @pabmarketing.co.uk for Peter Boorman at TMW Unlimited.
Peter Boorman is based in Dumbleton, England, United Kingdom while working with TMW Unlimited.
Peter Boorman has worked for Tmw Unlimited, Independent, The Real Adventure, Ehs Brann, and Zurich Financial Services.
Peter Boorman's colleagues at TMW Unlimited include Rohit Sood, Softball Parent 9 Brown, Ed Henderson, Tienie Venter, and Will Friedrich.
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Peter Boorman holds 2:1, Ba Hons In Retail Marketing from The Manchester Metropolitan University.
Peter Boorman is listed with skills including Direct Marketing, Baby Products, Fmcg, Marketing Communications, Customer Insight, Marketing Strategy, Digital Marketing, and Segmentation.
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