An energetic strategic-thinker, who has managed internal and external commercial, marketing and media relations at all levels of professional and amateur sport, while developing an entrepreneurial mindset around the digital economy. Responsible for implementing fully integrated Communications strategies at all corporate levels, including incorporating event planning with government and local bodies, Commercial, Sponsorship, Marketing, Public Relations, Corporate Social Responsibility, community activities, the management and positioning of social media, the production and development of a digital cross-platform presence, as well as participation in all cross-platform media activations. Worked with a number of leading national and international companies in areas of sponsorship and maximising cross-purpose promotion and messaging. Strong network within the media and sports sectors, while also an accomplished editor, sports analyst, Master of Ceremonies and feature writer.