Supporting the global Blizzard team in building the brand for the newly launched Warcraft Rumble mobile title. Responsibilities include:-Positioning: using launch data and new insights from research studies to identify how the game is positioned within its competitive set, clearly defining our core audience and their behaviours.-Brand Building & Guideline: using the new positioning to develop an instructive document on how the Warcraft Rumble brand should be portrayed through… Show more Supporting the global Blizzard team in building the brand for the newly launched Warcraft Rumble mobile title. Responsibilities include:-Positioning: using launch data and new insights from research studies to identify how the game is positioned within its competitive set, clearly defining our core audience and their behaviours.-Brand Building & Guideline: using the new positioning to develop an instructive document on how the Warcraft Rumble brand should be portrayed through all communication channels.-Third Party Partnerships: building the strategy for brand partnerships and working with our partner agencies + internal teams to execute in market. Show less

Product Marketing lead on a newly announced title, Rebel Riders. The responsibilities sit heavily on the early stages of bringing the game to market, focussing on; testing, gathering insights, community reaction, and working with the development team in the studio to implement changes.-Product Leadership Group: representative of “the voice of the player” in this leadership group, contributing to the development of key in-game functionality and beta phase product… Show more Product Marketing lead on a newly announced title, Rebel Riders. The responsibilities sit heavily on the early stages of bringing the game to market, focussing on; testing, gathering insights, community reaction, and working with the development team in the studio to implement changes.-Product Leadership Group: representative of “the voice of the player” in this leadership group, contributing to the development of key in-game functionality and beta phase product roadmap.-Stakeholder Relationships: building bonds with the game team (producers, designers, art) and the wider marketing organisation to create a collaborative and transparent working environment.-Player Insights: working with the dedicated Player Insight team and, in 2023, taking the lead on briefing & running studies with Insight agencies to deliver better knowledge of our core players to optimise development & marketing tactics.-Performance Tracking: building competitive benchmarks to track progress of the product and how we are performing vs. the business case – including analysis of organic / virality metrics (social/community).-Go-To-Market strategy: direct management of cross-functional teams to build compelling pre-launch & launch plans, ensuring they are cohesive and overlap across different functions to find synergies.-Partnerships Lead: building the partner strategy and owning the product conversations with first and third party partners.-Brand Building: partnering with our creative agency and acting as a bridge to the game team to develop and build the Rebel Riders brand.-Commercial Planning: working in partnership with the Product Group to build and align with senior leadership on the long-term business case (commercial & player goals). Show less

I have held several roles at Activision having been promoted three times in 7 years, working across: strategic campaign planning, creative execution and, most recently, regional product lead for Call of Duty: Mobile.Responsible for developing the strategic direction across brand & product for Call of Duty: Mobile in the EMEA region, reporting into the Senior Director of Product Management.-Strategy Development: ownership of regional strategy creation, focussing on implementing a… Show more I have held several roles at Activision having been promoted three times in 7 years, working across: strategic campaign planning, creative execution and, most recently, regional product lead for Call of Duty: Mobile.Responsible for developing the strategic direction across brand & product for Call of Duty: Mobile in the EMEA region, reporting into the Senior Director of Product Management.-Strategy Development: ownership of regional strategy creation, focussing on implementing a consistent global brand while flavouring with local influences.-Cross-functional & Team Responsibility: co-ordinating and finding synergies between all cross-functional teams: - Media Planning – ATL, BTL, UA - PR – Influencer & Creator support - Digital – Social, Community & Website - Creative – Delivering Localised Content - Partnerships – First Party (PS, Xbox, Nintendo, Google, Apple) - Agencies – PR, Media, Creative, Video, Print-Insights & Data Approach / Performance Monitoring: initiating in-market studies to identify opportunities and blockers to success. Taking qualitative and quantitative data to inform decision making.-Commercial: tracking performance against expected targets and working with local commercial teams to implement calculated pricing activations.-Managing the business unit P&L – communicating performance against financial goals to senior global stakeholders.-Executional / Brand Management: being hands-on with activations from ideation/concept stage to being present for go-live (e.g. press events, livestreams, consumer events, etc). Show less

My role at Nikon was to look after the Trade Marketing activity for the UK market, working between the marketing teams and sales teams to deliver in-store branding campaigns at key periods of the year. I was quickly thrown into the deep end in this role when my manager took maternity leave – I was asked to step up and was given the trust & autonomy to plan and execute the trade marketing activity for all Nikon UK products.Retail Strategy & Execution - Liaising with the… Show more My role at Nikon was to look after the Trade Marketing activity for the UK market, working between the marketing teams and sales teams to deliver in-store branding campaigns at key periods of the year. I was quickly thrown into the deep end in this role when my manager took maternity leave – I was asked to step up and was given the trust & autonomy to plan and execute the trade marketing activity for all Nikon UK products.Retail Strategy & Execution - Liaising with the Product and PR teams to determine priority products, key beats and support levels. - Understanding the differences in product/audience – from professional high-spec cameras & lenses down to the most basic point-and-click compact cameras. - Dealing with a varied retail landscape – from high-end professional specialists to mass-market supermarkets, each requiring different in-store communications.Team Management - One direct report and a dotted line into the Nikon Europe team.Agency Management - Working very closely with our Creative & Print agency, treating them almost as internal colleagues to work up campaign creative, manage print deadlines and shipping physical POS to retail.Budget Management - Planning quarterly spend and reconciling actual spend with finance to ensure budgets weren’t exceeded. Show less

THQ was my first full time employer after leaving University, it was also my first introduction to the video games industry. My responsibilities whilst at THQ included; asset management – making sure the assets were received from our US team and distributed to the European market teams. Artwork approval management – this was an important process within THQ as we published a lot of licensed titles (Disney, DreamWorks, Nickelodeon, WWE, UFC, Warhammer). All marketing creative had to go to the… Show more THQ was my first full time employer after leaving University, it was also my first introduction to the video games industry. My responsibilities whilst at THQ included; asset management – making sure the assets were received from our US team and distributed to the European market teams. Artwork approval management – this was an important process within THQ as we published a lot of licensed titles (Disney, DreamWorks, Nickelodeon, WWE, UFC, Warhammer). All marketing creative had to go to the licensors for approval and it required attention to detail, good time management and the ability to juggle many tasks at once while maintaining a good relationship with short turn around times. I also got involved in creating POS for the Trade team and assisting at events with the PR team.My achievements whilst at THQ:- I managed my first title – Worms: Battle Island. A great experience and responsibility on a small title.- I contributed towards my first TV campaign – including Worms: Battle Island into an integrated kids Christmas campaign. Show less

I held a one-year internship at Walt Disney Television EMEA (Disney Channel) as part of my course at University. As part of the franchise team, I was responsible for the brand policing, performance tracking, asset management and budget monitoring for our brands; High School Musical, High School Musical 2, Camp Rock, Hannah Montana and Playhouse Disney. This was a great experience mid-way through completing my degree and my first experience of being in a professional working environment.My… Show more I held a one-year internship at Walt Disney Television EMEA (Disney Channel) as part of my course at University. As part of the franchise team, I was responsible for the brand policing, performance tracking, asset management and budget monitoring for our brands; High School Musical, High School Musical 2, Camp Rock, Hannah Montana and Playhouse Disney. This was a great experience mid-way through completing my degree and my first experience of being in a professional working environment.My achievements whilst at Disney Channel:- Successfully completed the 12 months contracted internship and was offered the chance to continue for 2 further months until I needed to return to University.- Successfully launched High School Musical 2 and Camp Rock – 2 huge franchises for Disney Channel. Show less