- Directed the Diageo On Trade team, alongside other senior personnel, to promote excellent sales and marketing campaigns to target market, surpassing company market share and profitability targets- Forged long-term relationships with internal and external development teams including customers, trade bodies and vendors resulting in increased market share- Managed and maintained the regional budget throughout strategic sales campaigns resulting in the highest distribution and market share for Diageo spirit portfolio in the country- Conceptualised, designed and implementing Diageo’s new product launch campaign for Hop House 13 from initial concept, supervising production to evaluating the response to the launch- Identified and exploited business opportunities for major festivals including Fleadh Ceol Na hEireann through effective negotiation and closing of contracts with local sponsorship partners- Mentored and supervised the sales team to improve their sales techniques, offering support, conducted appraisals and encouraged team development in order to optimise their full potential

- Designed, developed and presented the draught portfolio for Guinness Ireland in order to locate all brands associated with the company including Smithwicks, Harp, Carlsberg and Budweiser- Cultivated and nurtured key strategic relationships with customers in order to promote new and existing brands- Reviewed sales figures in order to tailor specific marketing strategies focused on creating new business and expanding into new market territories- Surpassed company distribution and sales targets on a continuous basis through the utilisation of successful sales techniques and expert knowledge of the products- Ranked as Top 5 Sales Representative for Draught Sales in Ireland

- Principal sales representative charged with coordinating sales activities within a specified region to encourage branded sales by sourcing and cultivating new accounts- Forged long-term relationships with internal and external development teams- Expanded sales region by over 30% in an 18 month period