Peter Chen Email & Phone Number

United States

New York, New York, United States

• Data Analytics
• Designed and performed A/B testing to select 2 out of 5 new products for rollout for a quick-service restaurant chain, and created Linear Regression and Random Forest models to guide the rollout process with 7-15%.
• Defined key performance metrics and conducted A/B testing on Store and Customer level for a multinational retail company on digital marketing and CRM strategies, contributing to over $40M in annual incremental sales
• Optimized email marketing strategy for a financial institution through testing and projecting customers’ reactions with Logistic Regression models; built Causal Impact models after rollout to observe 3% drop in email.
• Established and maintained dashboards to visualize data on spend, fraud, and chargeback for a credit card issuer, and provided portfolio diagnostics to identify opportunities to potentially raise card spend by 7% and.
• Led annual steerco meetings to understand strategic priorities for 8 clients across retail, restaurants, healthcare and financial institutions; hosted account planning meetings internally to identify project.

Arlington, Virginia, United States

Hong Kong