Peter Damicone Email & Phone Number

Dallas, Texas, United States

Stillwater, Oklahoma

Managed admissions digital advertising contracts and served as the point of contact between advertising agencies and various internal design, web, communications, and college departments to ensure contract fulfillment. I also served as the point of contact between local media outlets and national advertising agencies to ensure internal communications and branding goals were met. Responsibilities included: - Assisted OSU's admissions department in reaching the largest class in school history.- Managed digital advertising efforts for OSU's admissions and coordinated the digital creative needs and fulfilled any website, tracking, and data attribution needs.- Coordinated the Orange is the Answer campaign starting in 2021-22 aimed at informing Oklahoma of the value of key research initiatives that improve the lives of Oklahomans. - Coordinated the A Cowboy, Without Question initiative in 2019-20, featuring individuals throughout campus who personified the values of an OSU Cowboy. - Managed a content migration from large portions of the OSU site to the new CMS.- Created conversion-focused landing pages for Oklahoma State University's digital advertising efforts. - Ensured all paid advertisements had tracking from the first click to conversion in Google Analytics and Google Tag Manager.- Managed the migration of the creation, organization, and ongoing maintenance of the OSU undergraduate major pages.- Reported on key website metrics with Google Analytics and Google Data Studio before and after the new website launch.- Regularly audited all Google Analytics goals and all Google Tag Manager setups to ensure fast site speed and SEO.

Oklahoma City, Oklahoma Area

Responsible for implementing SEO strategies as well as being hands-on with keyword research, developing on/off-page tactics, and ensuring the company's websites are easily available to consumers and search engines. Responsibilities included: - Provided strategy, deliverables, tasks, and resources associated with 10+ clients monthly.- Generated reports and adjusted strategy each month for 10+ clients monthly using Google Analytics and Google Data Studio.- Used various technical SEO software and tools to audit client websites and provided yearly competitive content and SEO insights for new and existing clients.- Provided on-site and off-site optimization, including (but not limited to) optimizing title tags, meta information, URLs, content, headers, and more to increase organic search traffic for 10+ clients on a monthly basis.- Monthly reports created and maintained featuring specific website data indicators for all clients while ensuring custom reporting for SEO clients as requested. - Created blog articles monthly by using organic search data to generate new ideas for clients to increase organic search traffic.

Oklahoma City, Oklahoma Area

- Researched and applied research with various tools to optimize clients' websites for organic search for 15+ clients a month- Interacted with clients to help them understand our SEO services and why they're necessary for website growth.- Collaborated with other teams to make sure they were aware of research to help them succeed.- Used technical SEO software and tools to audit sites with the goal of creating an SEO and content roadmap complete with strategy, deliverables, tasks, and resources for our clients- Provided clients with presentations and analysis on improving the discoverability and usability of client websites after audits were completed.- Measured results in monthly reports which tracked keyword rankings and Google Analytics data.- Spearheaded projects on a higher-ed website and increased traffic to their major pages by 20% via focused and well-researched on-page optimizations.- Assisted web and client teams in migrating websites from one domain to another, providing daily updates to ensure no content was lost and no loss of traffic occurred.- Analyzed client's website data alongside competitors and provided market comparisons in several search metrics.

Oklahoma City, Oklahoma Area

- Reviewed videos for audio-visual quality and creative standards.- Made edits to published courses when errors were discovered.- Enabled video creators to create videos quickly, as quick as a one-month turnaround.- Redesigned motion graphics when severe edits were found.

Oklahoma City, Oklahoma Area

- Handled all customer interactions via social, email, and phone calls.- Managed customer database and subscription systems. - Maintained the customer satisfaction reports for the organization.- Managed email marketing campaigns to current customers.- Worked with the marketing and development teams to increase retention of customers close to canceling subscriptions.- Worked with Product, Engineering, and Marketing departments to quickly address issues with website/app as they arose.

Stillwater, Oklahoma

- Maintained the network and power connections to the University Servers.- Emergency calls to IT admins when issues arose.- Maintained database of all connections to Servers.- Installed and networked Servers for the organization.

Bachelor’S Degree, History

Bachelor's degree in History Minored in Spanish

Associate’S Degree, Digital Media And Design