Brad Williams Email & Phone Number

- Developed and implemented holistic campaign strategies, supporting both prospective and existing clients.- Participated in Discovery Calls to gather essential client information and dependencies for proposal and strategy development, focusing on high-tier clients.- Facilitated internal kickoff calls, ensuring seamless communication of client information and goals to Project Managers, Account Managers, and Digital teams.- Owned the company’s testing and experimentation… Show more - Developed and implemented holistic campaign strategies, supporting both prospective and existing clients.- Participated in Discovery Calls to gather essential client information and dependencies for proposal and strategy development, focusing on high-tier clients.- Facilitated internal kickoff calls, ensuring seamless communication of client information and goals to Project Managers, Account Managers, and Digital teams.- Owned the company’s testing and experimentation strategy and created internal best practices that enabled our team to adapt to the continuously evolving advertising platforms. Example: Implemented a new branded search strategy across 20+ accounts that increased conversion rates by 15% and decreased CPA by 32%.- Ran A/B tests and experiments to identify opportunities to enhance current account performance. Example: Tested a sample size of four accounts with a conversion rate of less than 1% and increased the average conversion rate to 3.6% with all accounts showing lift.- Established and managed the strategy intake process and service level agreements for new clients.- Collaborated with the internal integrations team to support strategies that are dependent on website conversions.- Conducted interviews to identify the best candidates for Digital Marketing Strategists and Account Managers. Show less

Detroit, Michigan, United States

- Led the development, execution, and management of comprehensive digital advertising campaigns for 15+ high-tier clients across various platforms including Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Snapchat Ads, TikTok Ads, Spotify Ads, and DSPs.- Managed and allocated advertising budgets efficiently across multiple campaigns and platforms with an average monthly budget of $15,000-$100,000+ per client.- Participated in high-tier client calls to provide technical… Show more - Led the development, execution, and management of comprehensive digital advertising campaigns for 15+ high-tier clients across various platforms including Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Snapchat Ads, TikTok Ads, Spotify Ads, and DSPs.- Managed and allocated advertising budgets efficiently across multiple campaigns and platforms with an average monthly budget of $15,000-$100,000+ per client.- Participated in high-tier client calls to provide technical expertise and support campaign strategies. Collaborated with client-facing teams to strategize, research, create, and optimize campaigns for critical accounts.- Supervised a team of five Jr. Digital Marketing Specialists in their daily tasks and performance, including budget pacing, campaign performance, optimizations, reporting, and general troubleshooting.- Developed and conducted comprehensive department-wide training sessions, enhancing team proficiency and campaign success rates. Show less

Detroit Metropolitan Area

- Led the development, execution, and management of comprehensive digital advertising campaigns for 50+ clients across various platforms including Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Snapchat Ads, TikTok Ads, Spotify Ads, and DSPs.- Managed and allocated advertising budgets efficiently across multiple campaigns and platforms with an average monthly budget of $4,000-$15,000 per client.- Specialized in keyword research and campaign optimization, leveraging… Show more - Led the development, execution, and management of comprehensive digital advertising campaigns for 50+ clients across various platforms including Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Snapchat Ads, TikTok Ads, Spotify Ads, and DSPs.- Managed and allocated advertising budgets efficiently across multiple campaigns and platforms with an average monthly budget of $4,000-$15,000 per client.- Specialized in keyword research and campaign optimization, leveraging data-driven insights to improve search engine visibility and attract relevant audiences.- Implemented analytics frameworks, including Google Tag Manager, Google Analytics, and Facebook Pixels for accurate data analysis. Show less

Denver, Colorado, United States

• Drive B2B and B2C sales through social media, cold calls/emails and various marketing techniques• Creation and optimization of campaign ads• Website development and maintenance

Ann Arbor, Mi

• Industrial productions powder coating applications• Forecast and plan production to guarantee efficient, quality finishes • Employ time management skills for on time delivery

Brighton, Mi

• Shift Manager/Printer Operator of a large-scale production process for various custom sign products• Product line management to establish quality assurance • Retrieved customer files – reviewed and refined art work – redrew files if necessary ¬

Dexter, Mi

• Assistant video/audio editor for the HDNet TV Show, The M1 Challenge• Laid out cuts, commercial bumpers, adjusted audio levels and executed other various editing tasks • Visualized and implemented motion graphic design (After Effects), graphic design (Photoshop - billboards, brochures, etc.) and composed other custom marketing material

Lansing, Michigan Area

Consisted of writing, shooting, producing and editing a 30-minute bi-monthly television show used to educate and inspire a youthful community

Brighton, Mi

• Production of lip balms, hand salve, rock climbing chalk and tea products• Assisted with advertising, design and web optimization• Product sales and event booth management

Master Of Business Administration (M.B.A.), Marketing Management, General

Media Arts And Technology

Bs, Media Arts & Technology

Media Arts and Technology

Media Arts & Technology