Peter Dawson Email & Phone Number

Denver, Co, Us

Denver, Co, Us

Directly responsible for all Membership revenue-generation • Managed the end-to-end membership revenue strategy, achieving the highest renewal rate (99%) in company history in 2023, consistently improving performance year-over-year • Consistently exceeded revenue targets for membership upgrades and extensions, leveraging detailed market analysis and competitive positioningFounded Club inventory asset utilization department • Identified underperforming facet of the business and developed data-driven action plan to increase revenue • Achieved highest occupancy rate in club history with a 4% increase compared to previous high • Classified each property for every week of the year, based on desirability • Launched new short-term availability email that directly generated more than 650 additional reservations • Reduced rate of days refunded inside cancellation window from 35% to 16% in one year • Took over ownership of all property releases while reworking process to ensure Club more effectively awards reservations to as many Members as possible • Responsible for tracking/analyzing current booking trends along with forecasting future quarter performance • Created competitive analysis showing market rates across all destinations and classification categories • Recruited, hired, and trained team to support asset utilization • Analyzed years of data around bookings, cancellations, channel trends, and maintenance • Developed occupancy dashboard in Power BI to visualize booking trends, and drive increased bookings and occupancy. • Created numerous process efficiencies to ensure maximum inventory utilization, and managed multiple teams to adhere to the strategies developed • Spearheaded weekly reporting to understand trends and refine procedures • Lead weekly metrics review meeting with CEO, CFO, and CTO

Denver, Co, Us

• Directed all membership revenue activities, including renewals, upgrades, and term extensions, to drive growth and improve customer retention.• Successfully led the team through the global pandemic, motivating them to exceed renewal rate expectations and achieve the highest percentage (at that point) in company history in 2021• Developed and implemented a strategic forecast system for membership renewals, ensuring accurate predictions• Managed escalations and coached the team on handling challenging member interactions, strengthening customer relationships and improving satisfaction• Created and managed the annual departmental budget, including team incentives and bonus structures, to drive performance and align with company goals.• Built a culture of performance excellence by implementing daily progress reports and maintaining a relentless focus on achieving departmental and company objectives.• Collaborated with senior leadership to align departmental goals with broader organizational priorities, ensuring a unified approach to customer success and retention.

Denver, Co, Us

• Oversaw 60-person service team, managing all aspects of service to affluent Membership base• Exceeded budget in all three categories – renewal rate, Member satisfaction, and Member retention• Implemented, developed, and executed strategic programs that resulted in incremental revenue to the club• Handled escalated Member calls • Worked in partnership with Sales, Resort Operations, Marketing and Accounting to ensure Member satisfaction

Denver, Co, Us

• Led a 50-person Member Services department o Responsible for developing team’s customer service, account management and soft-selling skills• Managed several teams within Member Services with specific business focuses: o Training team – responsible for hiring and training new Member Services Managers and ongoing development for the department o Member Acquisition team – accountable for driving Member upgrades and Member referrals o Operations team – responsible for all reporting and tracking of department stats and success metrics o Marketing team – in charge of effectively marketing to Member base o Business Development team – manage all Member benefit partnerships

Denver, Co, Us

• Appointed by executives and peers for Pinnacle Award, top company award for outstanding effort and achievement • Secured and executed onboarding of sixteen new Member benefit partners• Founded and oversaw new prospect trial program, resulting in a 25% increase of total club sales

Denver, Co, Us

• Created entirely new Business Development position within Member Services• Responsible for managing new Business Development partners, from reviewing proposals and contracts to educating them on the Exclusive Resorts product and services• Asked by senior management to handle closing calls to discuss our product and services with prospective Members who were unsure about joining

Denver, Co, Us

• Refined my client relations skills while interacting with high net-worth club Members on a daily basis

Milwaukee, Wi, Us

• Managed teams of up to fifteen people (across six departments) in planning and implementing marketing projects• Sharpened my communication and management skills while handling eight clients, including the firm’s largest, Trek Bikes

• Helped get start-up advertising agency off the ground• Filled whatever role necessary in order for company to be successful – account manager, sales, copywriter, proofreader and traffic manager• Managed seven clients, including Harley-Davidson and The Salvation Army

Milwaukee, Wi, Us

• Promoted to Senior Account Executive after one year as Account Executive

• Promoted to Account Executive after less than a year as Assistant Account Executive

Education record

Ba, Journalism