Hong Kong's leading Shopify Plus partner. I execute overall B2B marketing and brand strategy for Wave Commerce as well as our Shopify solutions. Working closely with Shopify, as well as several key partners in the Shopify ecosystem and tech space for events, content, and lead + demand gen.I run several events online and offline per year, such as the Shopify Ecommerce Summit, and provide opportunities to nurture Shopify merchants and enterprises regionally.

Built a new brand - CINNOX (innovation in customer experience) and created a global go-to-market strategy for the SaaS solution (startup within a telco group) delivering omnichannel customer engagement and machine learning.

Editor and author for a HK-based English language lifestyle and wellness magazine.

Together with the Executive Director of Communications, we established the first Group Communications department in the legacy Family-owned group's 75-year history. My role involved working closely with the Group CEO, Group level Executive Management team, and 5 (decentralized, largely independent) regional CEO's to align on one vision, narrative, and brand. Major projects and accomplishments included a new website, launching social media channels with regular high-performing content… Show more Together with the Executive Director of Communications, we established the first Group Communications department in the legacy Family-owned group's 75-year history. My role involved working closely with the Group CEO, Group level Executive Management team, and 5 (decentralized, largely independent) regional CEO's to align on one vision, narrative, and brand. Major projects and accomplishments included a new website, launching social media channels with regular high-performing content, branding + vision/mission/values (incl an image bank of ready-to-use images captured by a renowned photographer specifically for Bluebell), powerful/concise methodology for our services and business divisions, group introduction video produced with an Oscar-winning film studio, building relationships with key media in Asia , Europe, and North America, regular press coverage in high-profile/targetted media, led a 5-day trip to Korea for leading Fashion CEO's and retail venture capitalists to deep dive into the Korean Duty Free market and trends. Internally, I led internal trainings for ensuring a consistent brand; supported the roll-out of digital transformation projects; managed internal communications; a successful entrepreneurship/'business plan' campaign for staff to work in teams to invest 10k USD each in projects that improve business growth or internal culture; and created and launched the first internal exchange program for front end staff to visit markets across Asia to learn about different consumers, store operations, and meet each other to foster collaboration and education. Show less

My role involved sales, marketing, and account management for X2 CREATiVE, as well as executing client projects (profitably and successfully) - namely around event management and production, B2C digital marketing, content campaigns, social media campaigns, public relations, and creative concepts. On the marketing side, X2 won “Agency of the Year – Silver” and “Event Agency of the Year – Local Hero” awards in 2016. I won new business from dozens of leading brands, including Deloitte… Show more My role involved sales, marketing, and account management for X2 CREATiVE, as well as executing client projects (profitably and successfully) - namely around event management and production, B2C digital marketing, content campaigns, social media campaigns, public relations, and creative concepts. On the marketing side, X2 won “Agency of the Year – Silver” and “Event Agency of the Year – Local Hero” awards in 2016. I won new business from dozens of leading brands, including Deloitte, Cyberport, Harvey Nichols, Bremont, and Bank of America Merrill Lynch, and proposed and delivered solutions for their business challenges. The launch campaign for V-ZUG in Hong Kong achieved 200% more sales than their expected goals, the Harvey Nichols WeChat account launch gained 1,500 followers in 2 weeks despite no sales or stores in Mainland China but relying solely on creative content, and achieved live coverage from BBC, CNN, and Bloomberg for the Deloitte Asia Pacific University launch, as well as several interviews with key staff including the Deloitte global CEO and Asia-Pacific CEO. Show less

Created and launched the Swedish beauty brand, FOREO, globally. With manufacturing in China, FOREO operates from an HQ in Shanghai. FOREO is now a top 10 selling beauty product worldwide. Digital and Trade Marketing:• Supported and consulted top 50 e-commerce retailers to grow sales• Managed e-commerce platform and grew to 600,000 monthly views• SEO, copy writing and content development for the Blog• Created campaigns with Lady Gaga, Dolce & Gabana, Diesel to grow… Show more Created and launched the Swedish beauty brand, FOREO, globally. With manufacturing in China, FOREO operates from an HQ in Shanghai. FOREO is now a top 10 selling beauty product worldwide. Digital and Trade Marketing:• Supported and consulted top 50 e-commerce retailers to grow sales• Managed e-commerce platform and grew to 600,000 monthly views• SEO, copy writing and content development for the Blog• Created campaigns with Lady Gaga, Dolce & Gabana, Diesel to grow marketing reach• Designed multiple campaigns such as for April Fools and Women’s Day to reach new media outletsPublic Relations:• Managing key media partnerships and relationships with USA, EU, AU, NZ Markets• Writing and issuing Press Releases• Coordinating new product launches and campaigns for media coverage• Achieved coverage on Conan Obrien show• Release weekly Media Coverage report about global press coverage• Work with key blog writers and product testers to send new demo products, maintain those relationships and ensure positive reviewsGrew Facebook profile to 65,000 likes Show less

• Managing brand and sales of International Student Identity Card in the Waikato• Researched and located new partners; negotiated business deals, maintained partnerships• Enhanced the card value and branding through smart partnerships; and media relationships• Developed and improved new sales process and negotiating strategies, we well as sales tools, CRM systems and presentation materials

• Led a Start-up Social Enterprise of 800 part time volunteers managing youth development programs across the country• Designed and implemented a talent development program that successfully trained local graduates to be employable for international firms in Cambodia, eventually making AIESEC Cambodia the largest organization in the country managed by local middle management • Managed and maintained partnerships with business; government and universities across Cambodia and South East… Show more • Led a Start-up Social Enterprise of 800 part time volunteers managing youth development programs across the country• Designed and implemented a talent development program that successfully trained local graduates to be employable for international firms in Cambodia, eventually making AIESEC Cambodia the largest organization in the country managed by local middle management • Managed and maintained partnerships with business; government and universities across Cambodia and South East Asia such as Coca Cola, Ford, PwC, Yamaha• Took the start-up to the heart of local business networks and within one year was a well-known brand in the country, monthly national front page news coverage• Organised major events for over 1000+ people• Reported to the Board of Directors about governance and legal structures• Directly managed a team of 11 full time members leading to 1000% growth in students participating, 200% growth in partnerships created, 100% growth in revenue• Positively impacted the lives of over 17,000 orphans and farmers in 2 years• Saw 700 local graduates employed in international firms whereas previously they were un-hirable Show less

Managed the branding and external positioning in the tertiary sector of AIESEC New Zealand, as well as Information Management, virtual presence, social media and marketing activities across the country. Coordinated the national Marketing team and built partnerships with national organisations.Marketing, Branding and Social Media:+Responsible for the branding and PR across the country +Running the national social media channels, website, and online marketing… Show more Managed the branding and external positioning in the tertiary sector of AIESEC New Zealand, as well as Information Management, virtual presence, social media and marketing activities across the country. Coordinated the national Marketing team and built partnerships with national organisations.Marketing, Branding and Social Media:+Responsible for the branding and PR across the country +Running the national social media channels, website, and online marketing activities+Coordinating the design of all marketing materials and promotional campaigns+Search engine optimisation and analytic review for the websiteManagement and Strategic Leadership:+Managing marketing managers in 7 local branches+Training and coaching local branches for growth in focus areas+Working with a 7 person team to design and deliver a national plan and direction +Attending coaching and training meetings across the country to develop and grow local branchesSales:+Conducting sales meetings and developing partnerships for the organisation to grow further+Working with the Business Development team to attend some sales meetings+Represent the organisation at various international events and local networking eventsInternal Communication:+Creating and writing the weekly national newsletter+Developing key internal communication processes and tools+Maintaining and organising the organisations intranet system for easier access and useResult:+100% increase in applications for programs+New national website+First coordinated use of social media in marketing and customer engagement Show less

Designed and implemented the marketing and promotion activities for AIESEC at the University of Waikato and developed and managed the internal communication systems, as well as built and maintained the relationships with heads of faculty and departments. Managed and lead the local Campus Communications Team.

Summer holiday program. +Teaching daily classes of 40 students (total 500 students)+Creating teaching materials about environmental sustainability, health, welfare and social issues+Organising English Class once per week