Bringing innovation and strategy to life – embracing disruptions that challenge the status quo, before someone else does. Along with my passion for science and technology, I have always been curious in how ideas translate into businesses. This curiosity, fuelled with being a geek-at-heart, lets me develop an intricate sensitivity to the challenges and needs of the market, championing innovations that convert into brilliant products. I believe that obsessing over the industry problems to create new value, is the first essential step towards making new discoveries possible. I am a passionate evangeliser of product – dovetailing complex science with storytelling to articulate ideas transversally, whilst pushing the boundaries of what science can do today.