Peter Marron Email & Phone Number

Farnborough, Gb

London, England, United Kingdom

London, United Kingdom

- Under-seeing undergraduate student recruitment marketing activities.- Planning and delivering paid and organic comms and content to promote undergraduate student recruitment and conversion.- Business Partner to School of Arts, delivering paid advertising campaigns, developing USPs, content curation and creation, and consulting on student recruitment and publicity activities.- Producing Corporate, School and Departmental campaigns running across a variety of channels including paid search, programmatic and native digital advertising, email, social media, direct mail and physical events.- Organising and delivering UCAS exhibitions, HE Fairs and schools liaison comms strategy- Leading on the installment and continued development of online activities including Unibuddy, Facebook Live sessions, Instagram Stories and departmental webinars.- Assisting the Marketing Manager, and Head of Marketing for Student Recruitment (Home and International) with omnichannel planning, content strategy development, CRM comms planning and market research.

Guildford, United Kingdom

-Creating and curating marketing content-Running workshops with academic staff to develop school and subject level key messages-Writing and edit copy for feature articles, web pages, emails, brochures and posters-Organising photo shoots, Facebook Live videos and webinars with staff and students-Performing competitor research and assisting in identifying new growth areas-Producing microsite audit, restructure and content migration-Assisting the Faculty Marketing Manager with the development of the marketing communications strategy

Farnborough

-Project Lead for the development of a new website and bespoke course management system-Producing content for, managing and evaluating the organisational website and social media channels (Wordpress, Sitecore; Facebook, Twitter, Instagram, LinkedIn, Youtube; Mailchimp)-Copywriting and editing copy for a wide range of audiences on a variety of media, including writing for the web, social media, and print.-Designing content for print and digital communications (Indesign, Photoshop, Premiere Pro)-Planning, running and evaluating the success of various marketing campaigns both digital and print-Analysing user journey and promoting SEO best practice for organisational website (Google Analytics)-Developing, running and evaluating the success of digital marketing campaigns on time and to budget, including email, social media and digital advertising (Mailchimp, Facebook Ads, Google Adwords)-Organising, running and evaluating the success of various marketing events including open days, taster session and applicant days. (Eventbrite, Surveymonkey)-Collaborating with academic staff and students to develop content for marketing purposes-Assisting the Marketing Manager with the development of the marketing plan and the running of day-to-day marketing activities

Farnborough

-Improving and evaluating the success of the organisation's website (Sitecore CMS)-Applying knowledge of HTML, CSS, Javscript and SEO best practice-Creating and curating content for the organisation's social media channels (Facebook, LinkedIn, Youtube, Twitter)-Producing, running and evaluating the success of various digital marketing campaigns-Inducting and training staff in online systems-Producing, distributing and evaluating the use of content on the organisation's VLE (Moodle) and Intranet (Plone)-Providing front-end technical support to staff and students

Farnborough

Handling confidential information.Managing UCAS Course Collect system.Proofreading, editing and writing copy for prospectus.

Certificate In Professional Marketing, Marketing, Ongoing

For aspiring marketers who want to gain the knowledge and skills to progress their career to the next level. Ideal for those working.

Bachelor Of Arts (Ba), Japanese And English Literature (Joint Honours)

Activities and Societies: Leeds Japanese Society, Kansai Gaidai 2010-2011 Graduates, Leeds Alumni 2013At the University of Leeds I studied.

Education record