Peter Franco is a passionate and innovative visionary who has been deeply involved with leadership in the evolving cannabis industry for over 15 years. As Founder and former Chief Executive Officer of Sunset Growers from 2006-2022, Franco not only successfully navigated complex regulatory changes, but transformed a non-profit into a fully legal and compliant for-profit business. His accomplishments at Sunset Growers demonstrate keen strategic know-how combined with hands-on experience growing high quality crops.Franco originally hails from Detroit, Michigan where he received education in business, communications, and psychology coursework before embarking on his entrepreneurial career. Now residing in Malibu, California, he continues expanding his cannabis expertise by completing the esteemed Trichome Institute certification program. Though the doors closed on Sunset Growers in 2022, Franco's legacy and impact is longstanding.Demonstrating consistent forward-thinking leadership throughout regulatory uncertainty, Franco also built transferable talents in real estate acquisition, medicinal agriculture, controlled environment systems, and dedicated people management. Seeking new opportunities utilizing this impressive base of knowledge, Franco maintains both bird's eye strategic perspective as well as in-the-trenches practical plant cultivation expertise - a potent combination for continued success.With a passion for pushing boundaries in the emerging cannabis space and a wealth of experience innovating, managing, growing and distributing cannabis to both medicinal and recreational markets - Peter Franco has undoubtedly made his mark but remains dedicated to ongoing contributions advancing the industry with integrity, responsibility and vision into the future.