Peter Harley Email & Phone Number

Sydney, Australia

• BRITA Group is one of the leading companies in drinking water optimisation.Key Responsibilities -
• Responsible for the 3 Business Units (Consumer products, Commercial filters & Commercial Water Dispensers) reporting directly to the APAC Region
• Accountable for the sales and profit growth of the Australian/NZ subsidiary with a remit to deliver innovation that can be utilised elsewhere within the BRITA Group
• Company Director of the Australian legal entityKey Achievements -
• Doubled the sales turnover of the Australian and NZ business units with a corresponding uplift in operating profit
• Strengthened the business through new revenue streams, streamlined operations as well as the formation of a high-performing leadership team

Sydney, Australia

• Sphere is a private equity-owned contract manufacturer of vitamins and supplements. Sphere is one of the three largest contract manufacturers in Australia.Key Responsibilities -
• Entire operations, reporting to the board of directors
• Responsible for the turnaround of a loss-making enterprise into a marketable entity on behalf of private equity investors, Fulcrum CapitalKey Achievements -
• EBITDA (cash profit) turnaround from a loss-making organisation of $8.2M per annum from July 2008 to the first profit month in November 2009
• Annualised $60M in sales and $3.6M EBITDA profit in 2010/2011
• Company restructured from 265 to 165 over six months, revamped leadership team, released over 100 unprofitable customers from a customer base of 220 and maintained sales turnover

Sydney, Australia

• Key Responsibilities -
• Responsible for the total operations of the Olympus Imaging Division in Australia, New Zealand and Pacific Islands
• 51 Employees, retail turnover of $225M incorporating digital compact cameras, digital SLRs and digital media storage
• Chairman of the board of Olympus Imaging Australia Pty Ltd. Direct reporting responsibility to Olympus Corporation in JapanKey Achievements -
• Sales turnover increased from $155M to $225M retail in 18 months
• 31st March 2006: second half sales +10% over forecast and in line with plan

Sydney, Australia

• Key Responsibilities -
• Overall brand responsibility for the Oral Care category in Australia, with a total value of $65M
• Management of 4 direct reports, including 1 Senior Product Manager and 3 Product Managers
• Full accountability for all Marketing plans, encompassing complete P&L responsibility
• Key brands managed included Listerine Mouthwash, Toothpaste, and PocketPaks
• Spearheading consumer transformation for leading OTC healthcare brands like Listerine, Schick Razors, Codral, and Benadryl

Sydney, Australia

• Key Responsibilities -
• Overseeing the overall management of the consumer healthcare sales team in Pharmacy, with a national sales turnover of $100M
• Managing a team of 65 personnel, including 8 direct and 57 indirect reports
• Developing annual National sales plans along with coaching for the development and execution of State and National account plans
• Establishing profitable relationships with major trading partners and pharmacy associations
• Transforming the sales model between the manufacturer and pharmacy retailers by introducing annual

Sydney, Australia

• One of the world’s leading consumer goods businesses.Key Responsibilities -
• Management of overall tobacco category performance within the organised C-Store channel and general route industry (35% total business). National sales turnover of $1bn (2.6 billion cigarettes). Accountable for channel.
• Developing category plans for strategic petrol accounts (Shell, BP, 7- Eleven, Mobil/Quix, Caltex) and coordinating in-store marketing activities with State Managers
• Coaching a team of five direct reports and five indirect reports in coordinating all account plans, promotions, category management developments
• Developing best practice account solutions in the areas of category management, supply chain alternatives and market segmentation models
• Developing account strategies in line with brand and channel plans Key Achievements -

London, United Kingdom

• Key Responsibilities -
• $12M Trade Marketing system development project for BAT global
• Developed global trade marketing best practices for advanced operating subsidiaries to enhance efficiency and effectiveness
• Led a diverse team comprising 30 consultants from Andersen Consulting (now Accenture) and 5 BAT personnel, fostering collaboration and innovation
• Oversaw pilot implementations in Belgium and Finland, ensuring the system's adaptability and success in different market environments
• Organised and facilitated global workshops in various countries to secure top team buy-in, develop business cases, formulate change management plans, and influence trade marketing strategies

Sydney, Australia

• Key Responsibilities -
• Joined W.D. & H.O. Wills as an Area Manager, quickly advancing to Regional Manager for Northern NSW, leading a team of 5 Area Managers and 40+ indirect sales and marketing representatives
• Exceeded all sales targets within the region
• Managed a team of 5 Area Managers and 50+ sales and marketing representatives, overseeing the largest sales area in Australia
• Developed comprehensive sales strategies and promotional activities to drive market share and sales growth
• Responsible for Future Leaders program

Sydney, Australia

• EY exists to build a better working world, helping create long-term value for clients, people and society and building trust in the capital markets. Key Responsibilities -
• Chartered Accountant in the Business Services business unit within EY
• Primary responsibility was the preparation of financial statements, tax returns and ASIC-related documents for private individuals, partnerships and companies
• I gained key experience at that time in implementing and training Attache software for larger trading organisations where the book-keeping processes could be standardised and reporting frameworks automatedKey.
• I qualified at the end of my 3 years as a Chartered Accountant and remain a member of the Institute of Chartered Accountants Australia & NZ

Accounting

Member of the Institute from 1992 onwards

Master Of Commerce, Marketing

Bachelor Of Business Studies, Accounting & Marketing