Peter Harley Email & Phone Number

Sydney, Australia

BRITA Group is one of the leading companies in drinking water optimisation.Key Responsibilities - • Responsible for the 3 Business Units (Consumer products, Commercial filters & Commercial Water Dispensers) reporting directly to the APAC Region • Accountable for the sales and profit growth of the Australian/NZ subsidiary with a remit to deliver innovation that can be utilised elsewhere within the BRITA Group• Company Director of the Australian legal entityKey Achievements - • Doubled the sales turnover of the Australian and NZ business units with a corresponding uplift in operating profit • Strengthened the business through new revenue streams, streamlined operations as well as the formation of a high-performing leadership team• Entered the water dispenser market for the Corporate and HORECA industries in both Australia and NZ • Secured high-profile B2B customers to modernise the BRITA brand: Qantas/Air NZ, major multinationals and ASX clients and hotel groups for the Water Dispenser business• Increased market share of the BRITA brand from 85% to 96% in the consumer division and secured market leadership for BRITA in the supply of filters for commercial coffee machines in Australia• Transformed the operating infrastructure: relocated the business, migrated to a leading 3PL partner, upgraded ERP capabilities to automate the order-to-cash cycle and established multinational FMCG process and planning disciplines• Together with the senior management team, built a learning and development framework that has driven engagement levels beyond 90% for the past five years • Created a very positive, productive and collaborative working ecosystem with the APAC region and head office in Germany

Sydney, Australia

Sphere is a private equity-owned contract manufacturer of vitamins and supplements. Sphere is one of the three largest contract manufacturers in Australia.Key Responsibilities -• Entire operations, reporting to the board of directors • Responsible for the turnaround of a loss-making enterprise into a marketable entity on behalf of private equity investors, Fulcrum CapitalKey Achievements - • EBITDA (cash profit) turnaround from a loss-making organisation of $8.2M per annum from July 2008 to the first profit month in November 2009• Annualised $60M in sales and $3.6M EBITDA profit in 2010/2011• Company restructured from 265 to 165 over six months, revamped leadership team, released over 100 unprofitable customers from a customer base of 220 and maintained sales turnover• Secured successive 12-month toll manufacturing contracts with Australia’s largest complementary healthcare company, Sanofi-Aventis • Attracted over ten major new customers with high-volume and profitable manufacturing portfolios, which also changed the market perception of Sphere• Successfully renegotiated a 2-year Enterprise Bargaining Agreement (EBA) with the AWU • Established a direct sourcing program for raw materials out of China (improving materials margin from 41% to 47% over six months)• Guided the company through the 2008 global financial crisis, which came at a time when Sphere’s market reputation for on-time delivery was below 41%• Major infrastructure improvements 2009 - 2011: SAP, Wayahead dispensing technology, Lean manufacturing (Six Sigma), in-house microbiological laboratory, and packaging line upgrade• New quality systems and guided the company through 3 Therapeutic Goods Authority (TGA) audits• Managed the company through a difficult shareholder legal dispute that resulted in the private equity shareholder acquiring the family-owned shareholding

Sydney, Australia

Key Responsibilities -• Responsible for the total operations of the Olympus Imaging Division in Australia, New Zealand and Pacific Islands• 51 Employees, retail turnover of $225M incorporating digital compact cameras, digital SLRs and digital media storage• Chairman of the board of Olympus Imaging Australia Pty Ltd. Direct reporting responsibility to Olympus Corporation in JapanKey Achievements - • Sales turnover increased from $155M to $225M retail in 18 months• 31st March 2006: second half sales +10% over forecast and in line with plan• 31st March 2007: +33% over plan and +10% versus prior year• 31st March 2008: first half sales +17% over plan and +37% versus prior year• Olympus Digital Compact market share increased from 14% (No.4 ranking) to 23% (No.1) in 18 months• Operating profit year ended 31st March 2007 exceeded plan by 400%• $28M improvement in cashflow over two years• New Zealand's overall market share improved from 11% to 17% in 12 months• Pacific Islands sales turnover tripled from $0.7M to $2.1M in 12 months• Various industry awards for the launch of the Tough, waterproof and shockproof camera – including an AFA Effectiveness Bronze Award for the Tough TVC • Olympus Australia voted No.1 subsidiary in 2007 by Olympus Corporation• Staff turnover reduced from 45% in 2005 to 10% YTD 2007. Results driven by improvements in remuneration and establishing the Olympus cultural pillars: social interaction, community involvement and environmental awareness• Promoted from General Manager to Managing Director in April 2007

Sydney, Australia

Key Responsibilities - • Overall brand responsibility for the Oral Care category in Australia, with a total value of $65M• Management of 4 direct reports, including 1 Senior Product Manager and 3 Product Managers• Full accountability for all Marketing plans, encompassing complete P&L responsibility• Key brands managed included Listerine Mouthwash, Toothpaste, and PocketPaks• Spearheading consumer transformation for leading OTC healthcare brands like Listerine, Schick Razors, Codral, and Benadryl• Conducting robust insights research projects, consumer tracking, developing TVCs, and through-the-line campaigns for launching new products or marketing new claims for existing productsKey Achievements - • Successfully developed plans for four new product launches in 2006, including a strategic review of the Listerine Masterbrand and developing launch plans for Listerine Whitening mouthwash• I acted as a pivotal member of the Pfizer Consumer Healthcare Innovation team, significantly accelerating the rate of product launches across the business• Led brands and categories to exceed aggressive sales and profit growth targets over four years• Championed groundbreaking industry developments, such as Diflucan's switch from Rx to OTC, involving regulatory engagement with ASMI and other industry professional bodies• Facilitated the advocacy of Listerine by the dental community through strategic collaboration with industry professionals

Sydney, Australia

Key Responsibilities - • Overseeing the overall management of the consumer healthcare sales team in Pharmacy, with a national sales turnover of $100M• Managing a team of 65 personnel, including 8 direct and 57 indirect reports• Developing annual National sales plans along with coaching for the development and execution of State and National account plans• Establishing profitable relationships with major trading partners and pharmacy associations• Transforming the sales model between the manufacturer and pharmacy retailers by introducing annual• Partnership contracts to encourage commitment to sales targets, new product ranging, and training programs• Restructuring the sales team, updating competency skill sets, introducing sales force automation, and formalising new in-house training programsKey Achievements - • Surpassed the National operating plan by +6% in 2000 and +18%VYA, overcoming four years of not meeting the operating plan• Initiated a trading term platform in 2000 that returned $2M to Pfizer and introduced performance-based reward criteria for Australian pharmacies, marking an industry first• Project-managed the sales launch of Zyrtec (an Allergy product), achieving 14% SOM, +10% above plan, and $8M in sales in Year 1• Implemented a National pharmacy planning process for creating national, state, and account operating plans and formalised a cycle planning process linked to brand marketing plans• Facilitated the development of a National training program for all sales team members• Achieved recognition for Pfizer in 2000 as the industry-leading manufacturer with 2 Diana Awards for Outstanding Pharmaceutical Manufacturer & OTC and Technology Partner of the Year• Led Pfizer Consumer Healthcare to be voted the best OTC sales force from 2000-2002, fundamentally changing the national sales team's approach from order-taking to an industry-leading, training-engaged sales force

Sydney, Australia

One of the world’s leading consumer goods businesses.Key Responsibilities - • Management of overall tobacco category performance within the organised C-Store channel and general route industry (35% total business). National sales turnover of $1bn (2.6 billion cigarettes). Accountable for channel plans, sales results, budget expenditure ($25M+) and overall channel profitability• Developing category plans for strategic petrol accounts (Shell, BP, 7- Eleven, Mobil/Quix, Caltex) and coordinating in-store marketing activities with State Managers• Coaching a team of five direct reports and five indirect reports in coordinating all account plans, promotions, category management developments• Developing best practice account solutions in the areas of category management, supply chain alternatives and market segmentation models• Developing account strategies in line with brand and channel plans Key Achievements - • Only supplier of Shell invited to deliver a joint category plan• At the end of 1997/98, recognised as FMCG benchmark supplier in Shell and category captain in BP and 7-Eleven (representing 65% of all organised petrol banners). As a result, BAT managed all category reviews, consumer research on the tobacco category and planogram solutions for these accounts • Won a national contract for a merchandising solution in the 7-Eleven network for 3 years • Exceeded sales target by 4% in 1997 and 1998, respectively• Recognised as the Centre of Excellence in Account Management within BATOther Activities:• Conducted an operations review of the Trade Marketing operation in BAT Argentina.• Conducted Asia Pacific regional tobacco reviews for Shell, Mobil and 7-Eleven• Facilitated lectures from International guest speakers at the 1998 Australian Retail Show

London, United Kingdom

Key Responsibilities - • $12M Trade Marketing system development project for BAT global• Developed global trade marketing best practices for advanced operating subsidiaries to enhance efficiency and effectiveness• Led a diverse team comprising 30 consultants from Andersen Consulting (now Accenture) and 5 BAT personnel, fostering collaboration and innovation• Oversaw pilot implementations in Belgium and Finland, ensuring the system's adaptability and success in different market environments• Organised and facilitated global workshops in various countries to secure top team buy-in, develop business cases, formulate change management plans, and influence trade marketing strategies• Worked closely with US-based Siebel software (now part of Oracle) for scope definition, content development, program management, stakeholder communication, and a sales force automation project implementationKey Achievements - • Achieved system development under budget by 10% and delivered the project two months ahead of the final milestone, demonstrating efficient project management and cost savings• Led the first worldwide delivery of a global trade marketing system, recognised by Andersen Consulting and Price Waterhouse, setting a new benchmark in trade marketing solutions• Developed best practice processes in areas such as cycle planning, territory management, and capturing in-store activities, including promotion evaluation, contributing to enhancing trade marketing efficiency• Siebel Enterprises recognised us as their leading client in the development of Consumer Packaged Goods (CPG) software, indicating a high level of innovation and implementation success• Implemented the sales force automation project in pilot countries and rolled it out to an additional 15 subsidiaries• Contributed to BAT's stature as a leader in trade marketing innovation, with 150 trade marketing users by the end of 1997 and an expansion to 600 users by the end of 1998

Sydney, Australia

Key Responsibilities - • Joined W.D. & H.O. Wills as an Area Manager, quickly advancing to Regional Manager for Northern NSW, leading a team of 5 Area Managers and 40+ indirect sales and marketing representatives• Exceeded all sales targets within the region• Managed a team of 5 Area Managers and 50+ sales and marketing representatives, overseeing the largest sales area in Australia• Developed comprehensive sales strategies and promotional activities to drive market share and sales growth• Responsible for Future Leaders program• Served as the strategic planner for all annual trade activities in NSW• Managed an additional team comprising 6 sales and 3 marketing representatives, focusing on sales and promotion targets within Western Sydney• National accounting project aimed at consolidating all national accounting procedures related to the movement of tobacco stock, ensuring efficiency and compliance across operations• Seconded as part of a seven-member team to restructure the sales organisation across Australia, involving the closure of a van delivery system, establishment of a telesales organisation, creation and implementation of sales automation software, and outsourcing of distribution to a 3PL supply chain partnerKey Achievements - • The highest regional share growth in Australia resulted in a 5% unit growth on a base of 150M cigarettes per annum• Exceeded sales and promotion targets within Western Sydney, demonstrating the ability to apply strategic sales tactics and drive performance in specific local markets• Led the successful transition from a van delivery system to a modernised distribution model, significantly enhancing operational efficiency and cost-effectiveness across the national distribution network• Played a pivotal role in establishing and succeeding a new telesales organisation and implementing sales automation software, modernising the sales approach and infrastructure• Outsourcing distribution to a 3PL supply chain partner

Sydney, Australia

EY exists to build a better working world, helping create long-term value for clients, people and society and building trust in the capital markets. Key Responsibilities - • Chartered Accountant in the Business Services business unit within EY• Primary responsibility was the preparation of financial statements, tax returns and ASIC-related documents for private individuals, partnerships and companies• I gained key experience at that time in implementing and training Attache software for larger trading organisations where the book-keeping processes could be standardised and reporting frameworks automatedKey Achievements - • I qualified at the end of my 3 years as a Chartered Accountant and remain a member of the Institute of Chartered Accountants Australia & NZ

Accounting

Member of the Institute from 1992 onwards

Master Of Commerce, Marketing

Bachelor Of Business Studies, Accounting & Marketing