Peter Hedlund Email & Phone Number

Sweden

Gothenburg, Västra Götaland County, Sweden

Responsible for the markets Sweden, Norway, Denmark, Finland and the Baltic countries.

Responsible for Sales & Marketing Sweden and Strategic Marketing Nordic. Product management, Marcom, SaleSupport, Technical Advisory, 4 Regional Sales managers and Shop manager as direct reports. Part of Swedish and Nordic management team.

Managing the Nordic marketing department. Overall P&L responsibility. 4 direct reports (Sales Support, Business field managers & MarCom manager

Responsible for sales, P&L, in the South and West region. 10 sales reps, 3 Sto Shops with a total of 8 internal sales. Focus and set target on changing sale structure to become more long-term and developed in line with company growth targets

Göteborg

Helsingborg, Sweden

Restructuring the company with a completely new organization. Implementing sales and service tools. Focused on turnover and margin.

Strategically and operationally responsible for the Club and the fully owned subsidiary handling arena and restaurants. Developed new strategy for the Club both in sports and market development how to work closer with sponsorship. Clear targets to grow financing & partner activities ..Full P&L responsibility

Responsible for Sales and Marketing in Nordic countries incl Estonia and Latvia for Pilkington Building Products. Clear target to grow sales, both commodity and value added products. Developing strategy and implementing the same for all four markets regarding products, service and support. Full P&L responsibility. Direct reports in each country handling sales, marketing and technical support. Part of the board for Pilkington Sweden and Denmark. Part of Management team for Nordic. Reported to Commercial Director Europe in the U.K.

Overall responsible for Sales in Sweden. Main objective was to increase sales and to further develop Ecophons leadership on the Swedish market.

Responsible for the Swedish Sales subsidiary with fll ownership of P&L. Team of sales, technical support, finance and internal sales. Key targets to grow market and brand position.

Marknadsekonom

Education record