Peter Hunt Email & Phone Number

England, United Kingdom

Oxford, Gb

London, United Kingdom

Reading, United Kingdom

Strategic product, innovation and brand development, helping small and medium sized businesses to identify and bring to market, great ideas that deliver growth.

Slough, Uk

Responsible for the total global product portfolio and innovation programme for the interior paints category for brands including Dulux, Sikkens and Dulux Trade representing revenue c.€2Bn p.a. Led a team of global project and project managers and worked in close collaboration with business unit heads and other global functions to devise a category strategy and deliver a product development and innovation programme based on trends, end-user insight sand business objectives. Key achievements:• Delivered an innovation programme that led to the launch of new products worth c.€800M incremental sales (2011 - 2013) across the world including China, India, SEAP, Europe, LatAm, and North America.• Led a high profile commercial project across Asia (China, India, SEAP), that delivers a significant increase in market share.• Led a team responsible for the delivery of the Global marketing conference

Slough, Uk

Accountable for the global woodcare category comprising brands including Sadolin, Sikkens and Cuprinol representing sales c.€500M p.a. The role encompassed brand development, communications, category marketing, insight and innovation. Key Achievements:• Led a global brand team and established a single global brand positioning and the subsequent development of a brand idea, identity, packaging and communications platform. This has delivered significant growth in key markets as it has been rolled out. • Set up the world's first ever Global partnership with the Forest Stewardship Council (FSC) to promote the use of sustainable timber.

Slough, Uk

Responsible for the marketing and development of the complex and diverse portfolio of market leading specialist decorative brands in the UK across both the professional and consumer channels with sales revenue of c.£100M. The brands comprised Cuprinol, Dulux Trade, Polycell, and Hammerite. The role involved the development of brand strategies and their execution and the leadership of a team of 12 brand and marketing managers. Key Achievements:• Responsible for the development, launch and communication of the award winning "Cuprinol Sprayable" - one of most successful, breakthrough innovations from ICI Paints ever! In two years it accounted for 40% of total sales and grew the total woodcare category by 11%.• Grew ICI brand share in every category (2003 - 2008).

Frome & Slough, Uk

Responsible for the overall marketing strategies and activation plans for the Cuprinol & Hammerite consumer brands in the UK and leading a team of Brand/Category managers.

Axminster, Devon

Established the marketing function within Longmead, a manufacturer of ceramic bathroom/home accessories to leading DIY and catalogue retailers. Was offered a full board position.

Frome, Uk

Managed the development and implementation of retail marketing plans for Cuprinol with specific focus on communications, NPD and channel marketing.

Darwen, Uk

Responsible for the development and support of the Crown Berger owned and independent trade decorator centres. This incorporated communications, pricing, promotions, merchandising and point of sale.

B.Sc (Hons), Management & Chemical Sciences

Education record