Peter Hunt

Peter Hunt Email and Phone Number

Global Category Director @ U-POL LTD
Oxford, GB
Peter Hunt's Location
Greater Oxford Area, United Kingdom
Peter Hunt's Contact Details

Peter Hunt personal email

n/a
About Peter Hunt

A highly commercial and strategic Marketing Director with 25 years’ B2B and B2C experience with leading multinational companies. Known for building categories and brands with a real focus on results for the business. Comprehensive experience across the full marketing mix at both global and country levels for leading international consumer and professional brands including global brand strategy, insight and innovation, portfolio management and product architecture, brand positioning, channel and category management, pricing, promotions and fully integrated communications.Most recently responsible for the strategy, innovation and development of a global product category with annual sales of €2Bn and delivered an innovation pipeline worth €800M in incremental sales (2011-13).Led high profile and complex commercial projects in large organisations going through significant periods of change. Feedback has shown to be highly effective at both strategic influencing and execution.Strong people leader most effective when shaping strategic direction with a mandate to inspire, engage and collaborate with others to deliver market winning results. Combines strong commercial acumen with extensive marketing experience and a strong technical background leading to robust and consistent increases in profitability and market share.

Peter Hunt's Current Company Details
U-POL LTD

U-Pol Ltd

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Global Category Director
Oxford, GB
Peter Hunt Work Experience Details
  • U-Pol Ltd
    Global Category Director
    U-Pol Ltd
    Oxford, Gb
  • U-Pol Ltd
    Global Category Director
    U-Pol Ltd Jan 2016 - Present
    London, United Kingdom
  • Hunt Marketing Consultancy
    Founder & Director
    Hunt Marketing Consultancy Sep 2015 - Dec 2015
    Reading, United Kingdom
    Strategic product, innovation and brand development, helping small and medium sized businesses to identify and bring to market, great ideas that deliver growth.
  • Akzonobel Decorative Coatings
    Global Product & Innovation Category Director
    Akzonobel Decorative Coatings Feb 2011 - Dec 2014
    Slough, Uk
    Responsible for the total global product portfolio and innovation programme for the interior paints category for brands including Dulux, Sikkens and Dulux Trade representing revenue c.€2Bn p.a. Led a team of global project and project managers and worked in close collaboration with business unit heads and other global functions to devise a category strategy and deliver a product development and innovation programme based on trends, end-user insight sand business objectives. Key achievements:• Delivered an innovation programme that led to the launch of new products worth c.€800M incremental sales (2011 - 2013) across the world including China, India, SEAP, Europe, LatAm, and North America.• Led a high profile commercial project across Asia (China, India, SEAP), that delivers a significant increase in market share.• Led a team responsible for the delivery of the Global marketing conference
  • Akzonobel Decorative Coatings
    Global Director Of Marketing - Woodcare
    Akzonobel Decorative Coatings May 2008 - Feb 2011
    Slough, Uk
    Accountable for the global woodcare category comprising brands including Sadolin, Sikkens and Cuprinol representing sales c.€500M p.a. The role encompassed brand development, communications, category marketing, insight and innovation. Key Achievements:• Led a global brand team and established a single global brand positioning and the subsequent development of a brand idea, identity, packaging and communications platform. This has delivered significant growth in key markets as it has been rolled out. • Set up the world's first ever Global partnership with the Forest Stewardship Council (FSC) to promote the use of sustainable timber.
  • Ici Paints
    Marketing Director - Specialist Brands Uk
    Ici Paints Jan 2003 - May 2008
    Slough, Uk
    Responsible for the marketing and development of the complex and diverse portfolio of market leading specialist decorative brands in the UK across both the professional and consumer channels with sales revenue of c.£100M. The brands comprised Cuprinol, Dulux Trade, Polycell, and Hammerite. The role involved the development of brand strategies and their execution and the leadership of a team of 12 brand and marketing managers. Key Achievements:• Responsible for the development, launch and communication of the award winning "Cuprinol Sprayable" - one of most successful, breakthrough innovations from ICI Paints ever! In two years it accounted for 40% of total sales and grew the total woodcare category by 11%.• Grew ICI brand share in every category (2003 - 2008).
  • Ici Paints
    Marketing Manager - Woodcare & Metalcare
    Ici Paints Jul 1999 - Jan 2003
    Frome & Slough, Uk
    Responsible for the overall marketing strategies and activation plans for the Cuprinol & Hammerite consumer brands in the UK and leading a team of Brand/Category managers.
  • The Longmead Group
    Marketing Director
    The Longmead Group Sep 1998 - Jul 1999
    Axminster, Devon
    Established the marketing function within Longmead, a manufacturer of ceramic bathroom/home accessories to leading DIY and catalogue retailers. Was offered a full board position.
  • Cuprinol Ltd
    Product Manager/Marketing Development Manager
    Cuprinol Ltd Jun 1989 - Sep 1998
    Frome, Uk
    Managed the development and implementation of retail marketing plans for Cuprinol with specific focus on communications, NPD and channel marketing.
  • Crown Paints
    Graduate Management Trainee/Market Development Manager
    Crown Paints Sep 1984 - Jun 1989
    Darwen, Uk
    Responsible for the development and support of the Crown Berger owned and independent trade decorator centres. This incorporated communications, pricing, promotions, merchandising and point of sale.

Peter Hunt Skills

Marketing Management Marketing Strategy Product Development Brand Management Market Analysis Customer Insight Segmentation Product Marketing Marketing Brand Development Strategy Fmcg Competitive Analysis Market Planning Integrated Marketing B2b Management Global Marketing Key Account Management Trade Marketing Brand Equity

Peter Hunt Education Details

Frequently Asked Questions about Peter Hunt

What company does Peter Hunt work for?

Peter Hunt works for U-Pol Ltd

What is Peter Hunt's role at the current company?

Peter Hunt's current role is Global Category Director.

What is Peter Hunt's email address?

Peter Hunt's email address is pe****@****bel.com

What schools did Peter Hunt attend?

Peter Hunt attended The University Of Manchester, The Streetly School.

What skills is Peter Hunt known for?

Peter Hunt has skills like Marketing Management, Marketing Strategy, Product Development, Brand Management, Market Analysis, Customer Insight, Segmentation, Product Marketing, Marketing, Brand Development, Strategy, Fmcg.

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