Crm Analyst
Current- Analysing and making use of customer data to identify new chances and to develop different marketing measures.- Monitoring of all relevant KPIs concerning CRM campaigns and promotions.- Analysis of company data on customer behaviour and derivation of recommendations for action and other measures.- Development of methods for an extensive analysis of the data as well as preparing ad-hoc analysis (statistical/mathematical models).- Activities in the field of performance… Show more - Analysing and making use of customer data to identify new chances and to develop different marketing measures.- Monitoring of all relevant KPIs concerning CRM campaigns and promotions.- Analysis of company data on customer behaviour and derivation of recommendations for action and other measures.- Development of methods for an extensive analysis of the data as well as preparing ad-hoc analysis (statistical/mathematical models).- Activities in the field of performance monitoring, customer insight, data processes.- Calculation and ongoing actualization of customer segments as well as developing of attributes used for the segmentation of our customers to be able to attract them via different CRM channels.- Processing of data and creating clear visualizations to make the complex analysis easily understandable and to provide a basis for strategic marketing decisions.- Participation in and contribution to national and international projects. Show less
