Peter Hall Email & Phone Number

Miami, FL, US

Miami And Port Of Spain

• Leading a 4-brewery beverage organization with manufacturing and commercial presence in beer and soft drinks across the Caribbean and Florida, including the iconic Carib Lager trademark globally:
• Growing business including over 1,100 co-workers, selling 1.5MHL of beverages and over $500M in revenue
• Heading a leadership team of 4 Managing Directors and 5 Functional Heads

London, United Kingdom

Greater New York City Area

Greater New York City Area

• Established an exciting new global consumer products business for the venerable New York gourmet grocer. Key ventures included:
• launch of Dean & DeLuca Performance sub-brand, with a range of bio-nutrition bars in conjunction with sponsorship of the US Open Tennis
• a southern inspired range of foods in collaboration with the Pharrell Williams organization

New York And Miami

• P&L responsibility for five key South American markets, four joint venture Boards and the region-wide M&A agenda
• Lead HEINEKEN businesses for Chile and Argentina
• Oversaw expansion of operations into 4 new markets (Colombia, Bolivia, Paraguay and Uruguay)
• Highly active Director roles at companies including Desnoes & Geddes Jamaica (also corporate governance committee), BRANA Haiti, CDC Trinidad and Baru Panama

Greater New York City Area

• Responsibility for Marketing, Sales and Innovation across North and South America and the Caribbean
• Restored region to top line and profit growth with revenues reaching $6B and operating profits of $1B (+6% CAGR to 2013)
• Guided critical launch plans ($100M+) for Heineken brand in Brazil and Mexico in recently acquired businesses

Greater New York City Area

• Reported to President Americas, with merger, acquisition and alliance responsibility for North and South America and the Caribbean
• Proposed and led the FEMSA Cerveza acquisition by Heineken, a transformational ($7.5B) deal and Heineken’s first all equity transaction. Led pre-due diligence effort, commercial due diligence for Mexico and integration

Napa, CA

• Executive Team Member (formerly Foster's Wine Estates), leading marketing team of 80
• Delivered 20% + EBIT growth in both fiscal years, on Americas sales of more than $1.2B
• Returned Beringer brand to category growth rates (6%) following years of decline
• Created the hugely successful campaign “Beringer. How to Get to Napa Valley” which ran for six years and derived from a consumer-based brand positioning for Beringer: “Making Indulgence Simple”

Stamford, CT

Oversaw all global communications for Smirnoff Vodka and the international development of the Captain Morgan Brand

Napa, CA

Executive Team Member, leading Marketing, PR and Winery Hospitality team of over 100 through integration of Diageo and Seagram wine companies

Caracas, Venezuela

• Overtook the US becoming the world’s second largest market for Johnnie Walker Black Label
• Increased EBIT from $25M to $100M over 4 year period, managing through a banking crisis, hyper inflation environment and a military coup

Miami, FL

Removed from line business responsibilities for 15 months to oversee integration of Grand Metropolitan and Guinness PLC in Latin America

Mexico City, Mexico

Led recovery effort for Mexican business post 1995 currency crisis, establishing strong non-scotch portfolio via innovation and acquisition

London, United Kingdom

Global Headquarters role created to upgrade the business plan development process and drive significant developing market expansion for United Distillers

London, United Kingdom

Entry level role in US based management consultancy firm, specializing in “Managing for Value”.

Master Of Philosophy (Mphil), Land Economy

Activities and Societies: Graduate Member of Jesus College

Ba (Hons), Planning And Design, First Class

Activities and Societies: Member of Trinity College