Peter Johnstone Email & Phone Number

Ridgefield Park, New Jersey, United States

Maplewood, New Jersey, United States

• Work with clients in the hospitality industry to design strong brand identity. • Brainstorm ideas and concepts to help clients reach their marketing goals. • Design logos, labels, social media graphics, websites, marketing assets, event signage and more.

Raleigh-Durham, North Carolina Area

• Created packaging design for Fullsteam’s flagship, experimental, and collaborative product lines.• Drove traffic with visual campaigns for on-site events while building and expanding Fullsteam’s brand.• Created social media graphics for Instagram; posters and postcards, as well as product and event photography.

Raleigh-Durham, North Carolina Area

• Designed a wide range of marketing campaigns resulting in the festival’s growth 23% on average every year. • Created promotional advertising, posters, 6-pack inserts, postcards, videos as well as a targeted Beer Guide. • Designed visual assets for the events including banners, signage, wayfinding, and custom instructional placards.

Raleigh-Durham, North Carolina Area

• Overseeing day-to-day creative process for highly targeted niche publication, bimonthly + bonus issue, circulation 75,000; including art direction of photography for food, personality and product shoots, on location & studio.• Design and maintenance on Allaboutbeer.com, art direction of photography including personality and product shoots.• International coordination with authors, photographers, breweries, advertisers, and external vendors.

Monterey, California, United States

• Full site redesign with custom CSS and imagery while insuring improved UI with legacy image-search backend.• Ongoing interface upgrades for the company’s suite of sites (oceanfootage.com, adventurefootage.com, etc.)

• Managed and mentored a five-person team, including staff designers, copywriters, proofreaders and freelancers.• Developed and assisted in implementation of user interfaces with cross-platform branding. • Created direct mail campaigns, book designs, conference displays, and promo materials including Flash projects.• Key involvement in multiple re-branding efforts, as well as product and campaign launches• Contributed to high-level strategic direction and vision as well as oversaw creative request from various business lines.

New York, New York, United States

• Managed daily design requests on marketing materials and premiums for over two dozen newsletter properties, leading and providing direction for a distributed set of independent designers.• Partnered with copywriters and authors to conceptualize creative solutions for direct marketing campaigns, using highly targetedstrategies to ensure brand integrity and manage multiple products simultaneously.• Increased the customer pool for multiple financial products by improving consumer response 16%-47% through direct marketingchannels and incentive-oriented email acquisition.• Took the lead design initiative in creating a new online presence with a database-driven e-commerce site for a wide variety of financial advice products, partnering with a outsourced back-end development team.

New York, New York, United States

• Managed all design aspects of quarterly special issue of Forbes, a category-leading business title with 900,000+ circulation• Utilized solid information design principals to maximize usability of large lists, complex charts and diagrams• Hired and coordinated freelance photographers and illustrators, collaborated with high-end cover photographers toart direct studio assignments, source models, and supervise retouching• Designed direct marketing campaigns, brochures, logos, posters and internal communications• Recruited across department lines to consult for Custom Communications' NYC & Company project, Forbes Art Properties'Forbes Collector, and Forbes Investors Advisory Institute publications.

New York, New York, United States

• Collaborated on product-wide branding redesign, implemented new visual decisions across magazine and all collateral materials• Nation wide photo & illustration hiring, including heavy editing and retouching for a highly sensitive corporate culture• Designed front-of-the-book, back-of-the-book, and feature well layouts, as well as corporate communications, logotypes, brochures, calendars, newsletters, CD and cassette covers, ads and promotional materials• Assumed the duties of departing New Media director, creating website imaging and maintaining rapidly growing site

Greater New York City Area

• Complete creative responsibility for highly targeted lifestyle and collecting glossy, circulation 75,000+• Art direct food, personality and product shoots; attend all photography sessions, including location & studio assignments.• Scout locations and arrange usage release for models, props, and sites• Heavy coordination with advertisers, including many color-critical in-house product photo shoots

Bfa, Fine Art

Activities and Societies: Founding Member, JELLO, Student Journal of the Cooper UnionFour-year, full tuition scholarship

Masters, Fine Art

Certificate, Full Stack Web Development