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Peter Kay is a Sales Marketing Consultant | Three Decades Industry Experience at Cedar Street Wine Consulting. He possess expertise in wine tasting, wine, food and beverage, wineries, winemaking and 35 more skills. He is proficient in French.
Cedar Street Wine Consulting
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Sales Marketing ConsultantCedar Street Wine Consulting Jan 2024 - PresentCalistoga, California, United StatesOffering insights and solutions to small wineries leveraging three decades of diverse industry experience. Key areas of focus:• Strategic marketing and brand planning• DTC sales and mailing list management• US wholesale distribution• Export • Place de Bordeaux
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Director Of Sales & Marketing & Director Of SalesPeter Michael Winery Jun 2006 - Oct 2023Calistoga, California, United StatesHired as Dir. of Sales & Marketing in 2006. Assumed the Director of Sales role in 2020 when company growth necessitated the creation of a dedicated marketing roll.• Lead a team of 6 direct reports with overall responsibility for all sales channels and marketing functions.• Sold a portfolio of 16 tightly allocated bottlings via a DTC program that sells 65%+ of the case volume, and a network of 30 domestic and 15 international distributors.• Established Place de Bordeaux relationship… Show more Hired as Dir. of Sales & Marketing in 2006. Assumed the Director of Sales role in 2020 when company growth necessitated the creation of a dedicated marketing roll.• Lead a team of 6 direct reports with overall responsibility for all sales channels and marketing functions.• Sold a portfolio of 16 tightly allocated bottlings via a DTC program that sells 65%+ of the case volume, and a network of 30 domestic and 15 international distributors.• Established Place de Bordeaux relationship with negociant CVBG for global representation. Show less -
General ManagerMatanzas Creek Winery 2001 - 2002Santa Rosa, California, United States• P&L responsibility for a luxury winery with 45,000 cases annual production and $10.9 million in revenues.• Managed a winery, landscape and vineyard staff totaling 33 people.• Drafted and controlled operational budgets for production, farming, sales & marketing and administration totaling $8.8 million.• Developed detailed five-year production, sales and capital expenditure plans. -
Director Of MarketingJackson Family Wines 2000 - 2001Santa Rosa, California, United States• Advised ownership on the sales and marketing of five Jackson Family wineries.• Participated in development of multiple brands at a variety of price points.• Drafted comprehensive sales and marketing plans including pricing, programming, positioning, brand strategy and expense budgets.• Recruited and trained Directors of Sales & Marketing for four wineries. -
Director Of Sales & MarketingMataznas Creek Winery 1997 - 2000Santa Rosa, California, United States
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Sommelier CellarmasterStanford Court Hotel 1992 - 1993
Peter Kay Skills
Peter Kay Education Details
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International Policy Studies -
French Language And Literature
Frequently Asked Questions about Peter Kay
What company does Peter Kay work for?
Peter Kay works for Cedar Street Wine Consulting
What is Peter Kay's role at the current company?
Peter Kay's current role is Sales Marketing Consultant | Three Decades Industry Experience.
What is Peter Kay's email address?
Peter Kay's email address is pk****@****ery.com
What is Peter Kay's direct phone number?
Peter Kay's direct phone number is +170794*****
What schools did Peter Kay attend?
Peter Kay attended Middlebury Institute Of International Studies At Monterey, Université De Bordeaux.
What skills is Peter Kay known for?
Peter Kay has skills like Wine Tasting, Wine, Food And Beverage, Wineries, Winemaking, Alcoholic Beverages, Event Management, Food Pairing, Marketing Strategy, Hospitality, Marketing, Food.
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