Peter Lai Email & Phone Number

New Taipei City, Taiwan

• Track record of success in building and executing growth plans and achieving business results in diverse market.• Ability to collaborate, integrate and leverage multiple functional disciplines (sales, marketing, key account management, technicaloperations, finance and human resources).• Build factory & obtaining government credited production license.• Set-up and operate retail sales channels, 10+ locations in Taiwan region.• Build B2C E-commerce platform with mobile application development.• P&L, OEM/ODM business 45% , brand direct retail 55% of revenue, avg annual 10~15% growth.• Execute end-to-end supply chain processes & establishment of external partnerships.

Taipei City, Taiwan

• Responsible for the main project management of Sony mobile phone development, including hardware design, software design, verification, and product launch.• Business planning and risk management • Team leader of R&D, RTL, Industrialization, Material Supply, Customer Service, and Quality.• Cross-functional cooperation on global basis (Sweden/US/Japan/Taiwan)• Lead Sony’s first smartphone project development, Taiwan site development.• Manage budgets of 10+ million EUR per project• Successfully managed multiple best selling products in select countries

Taipei City, Taiwan

• Responsible for the project management of Taiwan 3G/GSM ODM/OEM software application and/or platform development, including planning & execution, and lead R&D team throughout entire project life cycle• Business planning and risk management of 3G/GSM & Microsoft/Symbian/Linux projects• Manage company’s partnership alliances, including strategic identification and agreement execution (Legal process)• Support on sales & channel activities (pre and post production)• Manage resources across regional sites, including Asia, Europe, and U.S.A.

Taipei City, Taiwan

• Responsible for the project management of BenQ mobile phone product planning & development, from product initiation, to ID, to Tooling, to Manufacturing, to launch• Lead R&D team throughout project life-cycle and oversee entire program• BenQ’s mobile phone strategic planning and roadmap formation• Managed projects from mass GSM mobile phones to advanced smart phones (e.g. Symbian OS, BenQ P31, ODM Nokia 6708)• Successfully managed 7 models of BenQ phones (M775C, M550G, M555C, M300, M100, A520, P31/Nokia6708) in Asia markets• Conduct marketing activities (advertising, commercials, promotions, etc.) , together with Marcom department

Taipei City, Taiwan

- Key account manager for overseas accounts- Business development & sales- Product marketing

Master'S Degree, International Business

Bachelor Of Science - Bs, Engineering/Industrial Management