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Peter Leighton Email & Phone Number
Lead Data Analyst
at
The Marketing Practice
1 work email found
@themarketingpractice.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Lead Data Analyst
Location
Farnborough, England, United Kingdom
Who is Peter Leighton? Overview
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Quick answer
Peter Leighton is listed as Lead Data Analyst at The Marketing Practice, based in Farnborough, England, United Kingdom. AeroLeads shows a work email signal at themarketingpractice.com and a matched LinkedIn profile for Peter Leighton.
Peter Leighton previously worked as Associate Director, Analytics UK at The Marketing Practice and Senior Data Manager at The Marketing Practice. Peter Leighton holds Bachelor Of Science In Mathematics from University Of Warwick.
Company email context
Email format at The Marketing Practice
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{first_initial}{last}@themarketingpractice.com
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Profile bio
About Peter Leighton
I am a passionate B2B marketer, with 8 years experience within the industryI am a highly driven problem solver and enjoy working with clients to address their marketing challenges using data orientated solutions. This has led me to developing my analytical and statistical skills, so we can support clients in optimising their go-to-market strategies and maximising their return on marketing investment. I am a firm believer that any optimal marketing campaign is grounded in good data management, supporting great data analytics
Listed skills include Digital Marketing, Customer Relationship Management, Lead Generation, Data Analysis, and 2 others.
Current workplace
Peter Leighton's current company
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5 roles
Peter Leighton work experience
A career timeline built from the work history available for this profile.
Associate Director, Analytics Uk
Leading the analytics function at The Marketing Practice, it is my role to evolve our analytics capabilities to better support our clients in making data driven decisions. This includes developing marketing mix modelling, multi touch attribution modelling (Markov MTA modelling), propensity modelling, churn modelling and xsell/upsell modelling.Additionally, I support our clients in their data strategy and how data should be structured and managed. This enables proper and efficient use of data for the purposes of sales, marketing and advanced analyticsA key part of my role is being able to take complex models, and turn them into actionable insights that are digestible to our clients. This has led to me gaining experience in both pitching to new analytics clients and hosting webinars
Senior Data Manager
In addition to my Data Manager responsibilities, my role included managing analytics projects end-to-end, with some of The Marketing Practice's key clients. These projects supported our clients in understanding their target market, who their ideal customer profile was, and how they should be talking to their prospects and customersAdditionally, during my time in this role, i was heavily involved in numerous high profile and complex data projects, including migration of CRM platforms, and off boarding of a data supplier with a 10 year relationship to our client
Mar 2021 - Dec 2023
Data Manager
As a Senior Data Manager, i closely supported the Marketing Operations team of a large British telecommunications services provider. In this role, i consulted on data strategy and supported in the day to day operations of the team. Some of my key responsibilities were:Identifying and automating data health processesBuilding out campaign segmentations for large scale B2B marketing campaignsProducing reports, dashboards and actionable insights for sales, marketing, and senior stakeholders
Oct 2018 - Mar 2021
Data Executive
Managing, and reporting on database health for a large British telecommunications services providerUpdating landing pages and email nurture campaigns, using HTML, for a Security and Networking companyManaging, updating and optimising the Google Adwords instance for an IT infrastructure organisation
Oct 2016 - Oct 2018
1 education record
Peter Leighton education
FAQ
Frequently asked questions about Peter Leighton
Quick answers generated from the profile data available on this page.
What company does Peter Leighton work for?
Peter Leighton works for The Marketing Practice.
What is Peter Leighton's role at The Marketing Practice?
Peter Leighton is listed as Lead Data Analyst at The Marketing Practice.
What is Peter Leighton's email address?
AeroLeads has found 1 work email signal at @themarketingpractice.com for Peter Leighton at The Marketing Practice.
Where is Peter Leighton based?
Peter Leighton is based in Farnborough, England, United Kingdom while working with The Marketing Practice.
What companies has Peter Leighton worked for?
Peter Leighton has worked for The Marketing Practice.
How can I contact Peter Leighton?
You can use AeroLeads to view verified contact signals for Peter Leighton at The Marketing Practice, including work email, phone, and LinkedIn data when available.
What schools did Peter Leighton attend?
Peter Leighton holds Bachelor Of Science In Mathematics from University Of Warwick.
What skills is Peter Leighton known for?
Peter Leighton is listed with skills including Digital Marketing, Customer Relationship Management, Lead Generation, Data Analysis, Business To Business, and Eloqua.
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