Peter Logan is a Global Content Marketing & Digital Operations Specialist at Self-employed.
Self-Employed
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Digital Marketing ConsultantSelf-Employed Apr 2020 - PresentBarrie, Ontario, CanadaWorked independently on projects and initiatives with several key clients including:* Georgian College - Authored several articles on Artificial Intelligence and Machine Learning for publication on their Intranet* Technical Touch Repair - Produced their new website including all content and creatives * Flying Monkeys Cafe - Conducted market research on international opportunities for their products* PIVX - Assisted the marketing arm of the project team to help roll out the PIVX cryptocurrency* Formul8 - Advised on potential content & UI strategies for a pitch to one of their banking clients* TOP Agency - Authoring articles focused on U.S. Politics for publication on their website
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Senior Content Delivery ManagerGlaxosmithkline Consumer Healthcare, L.P. Sep 2017 - Dec 2019SingaporeGSK is a leading global healthcare company engaged in the creation and discovery, development, manufacture and marketing of pharmaceutical products.* Led the successful transition of 10 country websites in APAC to GSK’s new Web 2.0 portal * Organized and led the local business and technical project teams to roll-out of the new sites* Produced the Content Map for the unique product and service mix for each market* Transitioned all countries to a new cloud based CMS for content development and deployment* Oversaw the Content Management teams located in Europe and India* Led translation & SEO|SEM efforts to produce optimized content in all local languages* Implemented data analytic modules for each market to gauge usage and success metrics * Worked closely with the local, regional & global marketing teams to produce promotional materials and digital marketing campaigns * Documented processes and best practices enabling knowledge sharing across teams * Acted as the main point of contact to resolve any issues with the new online platform -
Online Communications ManagerApec - Asia-Pacific Economic Cooperation Jan 2014 - Jul 2017SingaporeAPEC is a multinational organization consisting of 21 Economies including Canada, whose primary goal is to support sustainable economic growth and prosperity in the Asia Pacific Region.* Oversaw the strategic direction and day-to-day management of APEC's web, mobile, email and social media channels* Re-organized existing content and produced innovative new content to make the organization more appealing to local users in each country as well as to increase usage * Coordinated with internal and external stakeholders to produce digital content and promotions* Led APEC’s strategic communications for Press Releases and online media publications * Developed and managed social media campaigns and new web and mobile applications* Managed the CMS (Sitecore) and trained staff on its usage* Managed creative agencies, external online vendors and 3rd party services* Responsible for managing the budget, KPIs for online and creating the yearly online road map -
Business Web ManagerCiti May 2009 - Oct 2013SingaporeCitibank is the consumer division of financial services multinational Citigroup* Redesigned, developed and launched Citibank's online consumer banking portal for Singapore* Oversaw the development and launch of a new Content Management System to support the portal* Assisted the marketing team and the bank's various LOBs to develop new content, digital marketing campaigns and online promotions* Managed the day-to-day online operations of content development and delivery* Produced brand guidelines for content and creatives and ensured compliance with these. * Led and assisted with numerous projects to enhance online banking services. * Produced online consumer consumer security guidelines and responsible for privacy policies* Led the Online Services Team, set KPIs for the online channel and managed the yearly online budget. -
Online ManagerNeptune Orient Lines (Nol) Aug 2004 - Mar 2009NOL is a leading global container shipping and logistics company which is based in Singapore with over 11,000 staff across 331 offices in 112 countries.* Led the re-branding, rollout and day-to-day management of NOL’s global web portals.* Devised the digital strategy, creative design and provided the functional requirements.* Led the implementation of a new Content Management System* Managed the daily online operations, content management and online marketing programs.* Implemented marketing automation tools, email campaigns and analytics to gauge usage.* Set up and manage the company's global Intranet SharePoint site and department Team Sites* Managed the online services unit, budget and set team KPIs.
Frequently Asked Questions about Peter Logan
What company does Peter Logan work for?
Peter Logan works for Self-Employed
What is Peter Logan's role at the current company?
Peter Logan's current role is Global Content Marketing & Digital Operations Specialist.
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Peter Logan
Vancouver, Bc3gmail.com, hk.crystal-martin.com, lululemon.com -
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Peter Logan
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Peter Logan CPA, CA
Sales Leader | Commercial Finance, Leasing, Structured Finance | Make Finance Drive "Value"Mississauga, On2ge.com, corcap.ca
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