Experienced Marketing and Fundraising professional with over 12 years experience working in and transforming fundraising strategies in non-profit organisations. An experienced leader and clear communicator, I believe that understanding and using data correctly is the cornerstone of all successful fundraising and marketing campaigns. The world is changing and people’s expectations are changing. Thats why I seek innovative approaches to engage with new supporters and use an audience led approach to cut through the noise with clear, impactful and emotive messaging. Donor retention is key and my approach to building stewardship journeys based on data is fundamental to making sure life time value is maximised.