Peter is Nucleus' founder and CEO. He has led the company since 1979, advising clients on brand strategy, naming, design and digital. He specialises in luxury, travel, finance and energy transition.Peter is a ‘big ideas’ thinker, who has been able to combine business acumen with creativity consistently through his career. While still actively involved in brand naming, strategy and overseeing the design process, much of his time is now spent identifying where branding and digital can add value to customer experiences. He has wide experience, from creating new brands from scratch, to refreshing brand propositions and identities, to M&A–led brand rationalisations and, uniquely, also been deeply involved with e-commerce and digital media since the earliest days of the Internet in 1995.Peter is also Chairman of Luxury Explorer, the online luxury travel agency which provides informed advice, concierge and reservation services for the world's finest hotels.He has advised and led complex brand and digital programmes for many of the world's leading financial, luxury, travel and clean energy companies, including: Aman, Azerai, Crédit Agricole, Dunhill, Encyclis, EIT InnoEnergy, First Direct, Hitachi Rail, HSBC, Paris Society, Rothschild, Toyota and UPC.Peter writes regular columns and articles for a wide variety of publications on brand and digital issues and has appeared on BBC, CNN, ITV, Channel 5 and CNBC.Follow Peter on Twitter @NucleusLondonSpecialties: Sectors: financial services, luxury, travel, hotels, tech, mobility, energy transitionDisciplines: innovation, brand naming, branding, digital, intellectual propertyBusiness experience: M&A; corporate restructuring; start-ups; fund raising; divestments; buy-outs.