Peter Morrell Email & Phone Number

Salem, Oregon, United States

Oversee all aspects of operations for over 500 locations throughout 12 states, with 9 Franchise Business Consultants as direct reports.

Salem, Oregon

Oversaw all aspects of operations for over 400 locations throughout 7 states, with 5 Franchise Business Consultants as direct reports.

Salem, Oregon

Oversaw over 60 franchise locations throughout 2 states.

Indianapolis, Indiana

La Grande, Oregon

• Oversaw operations and marketing for three franchise store locations. • Implemented a customized advertising print program. The program has increased the sales an average of 8% while increasing transactions as high as 11% by utilizing a cost effective direct mail program.• Trained store employees on topics including: operating systems, procedures, new product roll outs, customer service and point of sale technology.

Irvine, California

• Responsible for 55 Tastee Freez stores covering 15 states and 52 Wienerschnitzel stores covering 6 states.• Worked closely with all vendors to ensure all marketing materials were created, produced and shipped to ensure all materials arrive on time at all store locations.• Developed and coordinated the implementation of media buying strategies and scheduling to seven Wienerschnitzel co-ops. Budgets ranged from $500,000 - $1,200,000.• Coordination and presentation of corporate marketing strategies to seven franchisee Wienerschnitzel co-op groups: Albuquerque, Amarillo, Bakersfield, Lubbock, Phoenix, Salt Lake City and Tucson.

Santa Monica, California

• Oversaw 92 corporate and franchisee locations across 15 states.• Successfully implemented system wide local store marketing program. This program helped increase sales as high as 10% and increased transactions by 15% by utilizing customized marketing plans created for each individual store. Each plan consisted of local store marketing tactics, direct mail and radio.• Monitored the success of each marketing promotion and reported the results to the Executive team.• Promoted from Marketing Manager to Director of Marketing October 1, 2007 by the Chairman of the Company.

Tustin, California

• Created yearly advertising plan to attract new franchisees. Plan utilized the Internet, trade magazines and classified ads in local newspapers.• Re-launched company web site with updated information and designs. The web site is designed to inform potential franchisees the opportunity of investing with the L.A. Italian Kitchen.• Created press release packets to inform media of all major company events.• Created packets to distribute to potential franchisees that contacted the company website or phone conversations. The packets were designed to answer basic questions regarding becoming a franchisee.

Sacramento, California Area

• Managed all field marketing promotions and initiatives for 105 stores across three states; California, Nevada and Utah, resulting in increased sales and brand awareness. Promoted from Field Marketing Coordinator to Field Marketing Manager September 10, 1999.