Peter Morrell Email & Phone Number

Salem, Oregon, United States

Oversee all aspects of operations for over 500 locations throughout 12 states, with 9 Franchise Business Consultants as direct reports.

Salem, Oregon

Oversaw all aspects of operations for over 400 locations throughout 7 states, with 5 Franchise Business Consultants as direct reports.

Salem, Oregon

Oversaw over 60 franchise locations throughout 2 states.

Indianapolis, Indiana

La Grande, Oregon

• Oversaw operations and marketing for three franchise store locations.
• Implemented a customized advertising print program. The program has increased the sales an average of 8% while increasing transactions as high as 11% by utilizing a cost effective direct mail program.
• Trained store employees on topics including: operating systems, procedures, new product roll outs, customer service and point of sale technology.

Irvine, California

• Responsible for 55 Tastee Freez stores covering 15 states and 52 Wienerschnitzel stores covering 6 states.
• Worked closely with all vendors to ensure all marketing materials were created, produced and shipped to ensure all materials arrive on time at all store locations.
• Developed and coordinated the implementation of media buying strategies and scheduling to seven Wienerschnitzel co-ops. Budgets ranged from $500,000 - $1,200,000.
• Coordination and presentation of corporate marketing strategies to seven franchisee Wienerschnitzel co-op groups: Albuquerque, Amarillo, Bakersfield, Lubbock, Phoenix, Salt Lake City and Tucson.

Santa Monica, California

• Oversaw 92 corporate and franchisee locations across 15 states.
• Successfully implemented system wide local store marketing program. This program helped increase sales as high as 10% and increased transactions by 15% by utilizing customized marketing plans created for each.
• Monitored the success of each marketing promotion and reported the results to the Executive team.
• Promoted from Marketing Manager to Director of Marketing October 1, 2007 by the Chairman of the Company.

Tustin, California

• Created yearly advertising plan to attract new franchisees. Plan utilized the Internet, trade magazines and classified ads in local newspapers.
• Re-launched company web site with updated information and designs. The web site is designed to inform potential franchisees the opportunity of investing with the L.A. Italian Kitchen.
• Created press release packets to inform media of all major company events.
• Created packets to distribute to potential franchisees that contacted the company website or phone conversations. The packets were designed to answer basic questions regarding becoming a franchisee.

Sacramento, California Area

• Managed all field marketing promotions and initiatives for 105 stores across three states; California, Nevada and Utah, resulting in increased sales and brand awareness. Promoted from Field Marketing Coordinator to.