Peter Olsson Email & Phone Number

Solna, Se

Stockholm, Sverige

Foodservice, Turnover SEK 750 million, 25 subordinates> Responsibility for two sales areas - East and North> Strategic planning and budget responsibility> Create profitable growth and satisfied customers> Strategic work and business development* Turned a negative trend into exceeding budget both in sales and profitability* Structured and streamlined sales work and created a strong team.* Responsible and driving in several business projects* Created a successful cross-functional collaboration in Stockholm

Stockholm, Sweden

Electronics, Turnover 260 MSEK, 11 subordinates> Total responsibility for all B2B sales in Sweden> Build a strong customer focused organization> Capture potential in B2B and create better structure> Business development* Increased sales and profitability with 28-30%* Developed a customized web solution for key customers* Created a dedicated and customer focused team* Developed a store concept for B2B

Stockholm, Sweden

FMCG (fruit & veg.), Turnover 430 MSEK, 14 subordinates> Total responsibility for the commercial business> Sales and marketing strategies and plans> KAM responsibility for ICA, Axfood, COOP> Product and package development> Build closer relationship with customersI have built an efficient team that works with small resources and developed strong operational business plans. I have enhanced Svegros market positon by developing strong concepts, efficient and selling trade marketing material, building the brand, redesign program and cooperation with different suppliers/partners. I have also established close relationships with important customers and suppliers

Sweden

Film, Turnover 100 MSEK, 35 subordinates> Total responsibility for the commercial business> Business in Sweden, Norway and Denmark> Drive strategic work and business development> Create a more profitable business modelMy main task was to drive the company's strategic work and create strong new operational business plans. I upgraded business structures to become more efficient and more sales oriented. Developed new sales and marketing strategies with operational plans to adapt to the new market situation. Responsible for negotiations with both customers and suppliers. I also reorganized the organization and its work, and shaped it to meet future needs. Conducted a hefty cost cutting project reducing nearly 25% of costs.

Haninge

FMCG, Turnover 100 MSEK, 14 subordinates> Develop business unit - At Work & New Business> Launch a new concept for hot beverages> Create a new business model> Concept implementation and build new organizationResponsible for developing a new business area in At Work and to launch a concept for hot drinks. This business had besides KAM responsibility even a sales organization. I had full budget responsibility.I turned an unprofitable cold beverage business to profitable and thus created the space to invest money in the hot business. I developed a complete business model for hot drinks which includes concepts, equipment, products, service structure, distribution structure, etc. Developed a long-term business plan incl. a complete P & L.

Haninge

FMCG (Retail and Food Service), two subordinates> Build up a whole new department within sales> Create a strategic approach and framework> 90% of all training conducted by me and my team> Customer training and support to other departments* I built a complete sales school for the sales organization* Created a coaching program for middle managers* Initiated a forum for sales, KAM and marketing to co-operate* Coca-Cola were appointed Sweden´s best sales force

Haninge

Turnover 640 MSEK, 5 district mgrs, 35 subordinates> Total responsibility for Food Service & Service Trade> Drive sales and profitability (Budget, monitoring, P&L)> Fact based business and customer plans> Develop team and customers* Built up a dedicated and efficient sales organization* Increased market shares in a shrinking market (74% share)* Created focus on profitable business – increased productivity* Implemented a succesful follow up & motivational program

Haninge

> Working out strategies, plans and activities> Channel, brand and customer specific plans> Customized concepts, trade material and activities> Responsible for planning of sales conferences> Product launches and central campaigns* Built a very successful relationship with sales org. and KAM* Initiated and performed several customer specific activities* Created an electronic sales tool for field sales* Created a restaurant concept with Bacardi* Developed strong selling campaigns and trade material

Haninge

> Develop channel strategies & customer plans> KAM Sodexho, Amica, Selecta, Burger King etc.> Develop customer relations - activities> Analyses, planning and activating sales force* Established close and productive partnerships over all* Signed new agreements with all key customers* Created an appreciated training program for key customers * Launched concepts for canteens and fastfood restaurants

Stockholm, Sweden

> Start up and establish new districts> Concept development> Create a new business model> Develop partnership with larger customers (Ie. Selecta)* Created a very positive volume and profit development!* Developed and extended the partnership with Selecta* Built up the entire business unit – streamlined and structured* Developed a successful Cooler Concept

Sweden

> Total responsibility for sales & operations> Total of 900 full and part time employees> Product & concept development> Responsible for franchisees and startup new outlets* Planning and startup of several new outlets * Updated and implemented a new better operation manual* Implementation of Pizza Hut concept * Responsible for Stockholm Water Festival (three years)

Sweden

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