As General Manager, I apply extensive leadership and sales expertise to drive Katana Foundations' strategic growth and operational excellence. My leadership ensures alignment with our organisational vision and optimisation of all operational facets.Key Responsibilities and Achievements:Strategic Sales Leadership: Utilising sales management experience, I've driven significant revenue growth by aligning sales strategies with operational goals, expanding our customer base, and enhancing profitability.Operational Management: I manage daily operations, optimising supply chain and stock level management to efficiently meet demand across all locations.Financial Stewardship: I oversee capital investments and manage operational expenses, ensuring we meet financial targets and enhance profitability through strategic fiscal management.Enhancing Safety Protocols: I spearheaded the integration of the Safety Culture platform, revolutionising our safety management and significantly improving WHS compliance and safety incident rates.Human Resources and Culture Development: I collaborate with HR to refine recruitment and retention strategies, promoting a culture of high performance and continuous improvement.Business Development and Strategic Partnerships: My efforts in forming strategic alliances have been pivotal in driving business expansion and enhancing operational capabilities.Continuous Improvement: I continually assess and improve our operational and financial performance to adapt to market changes and achieve internal goals.Leadership and Team Development: I foster a culture of excellence and safety, maintaining regular engagement with team members to ensure alignment with the company’s strategic objectives.This role combines my sales leadership skills and passion for operational excellence, significantly impacting our company’s growth and workforce safety.

In my role as State Manager at Skyreach Pty Ltd, I spearheaded transformative strategies in sales, service, transport, and operations, driving phenomenal growth and operational excellence within the NSW region.Key Responsibilities and Achievements:Revenue Growth and Market Expansion: I implemented aggressive sales strategies that successfully penetrated new markets, leading to a 55% increase in sales revenue. My strategic initiatives also boosted transport revenue by 165%, demonstrating exceptional market capture and customer acquisition.Strategic Planning and Cost Management: Developed and executed a comprehensive strategic plan that not only increased sales but also meticulously controlled costs. This plan was instrumental in taking full ownership of the state budget and reducing credits to less than 1%, significantly enhancing financial performance.Leadership and Collaboration: Worked closely with the CEO and General Manager to align regional strategies with broader company objectives. My role involved making critical recommendations and providing innovative solutions to meet evolving business needs.Human Resource Management: I was responsible for the management and recruitment of key staff, ensuring the placement of highly competent personnel. I led initiatives to cultivate a high-performance culture through continuous training and development, empowering team members to enhance their skills and confidence.Operational Efficiency and Continuous Improvement: Managed departmental operations to ensure ongoing improvements and efficiency gains. My leadership encouraged a culture of innovation, where challenges were met with strategic responses and proactive problem-solving.During my tenure at Skyreach, my commitment to strategic leadership and operational excellence contributed significantly to the company’s robust growth and enhanced market position in NSW.

As State Sales Manager at Coates Hire, I led the NSW/ACT sales team to unprecedented success in the Access Product range, achieving significant milestones in customer retention and equipment hire.Key Responsibilities and Achievements:Strategic Sales Leadership: Directed the sales team with a sharp focus on securing and retaining high-value target customers, resulting in significant increases in the number of machines on hire following the acquisition of Force Access machines. Demonstrated leadership by example, successfully retaining customers with an individual hire spend of AUD 1 million per annum.Record-Setting Performance: Under my leadership, the team became the most successful in the national Access Product range. We achieved the highest revenue and the largest number of machines on hire across the company, with a remarkable 100% retention of sales personnel.Operational Excellence: In just the first four months of my tenure, we surpassed expected targets by securing more machines on hire than projected, setting a new milestone for the company.Team Management and Collaboration: Fostered a culture of excellence and cooperation, effectively collaborating with internal department heads and building strategic relationships. My role as a positive influencer and leader enabled the team to operate with high efficiency and success.Strategic Impact: My strategic approach not only enhanced our market penetration but also solidified Coates Hire’s competitive position in the industry. Through dedicated leadership and innovative sales strategies, I led the team to deliver outstanding results that contributed significantly to the company's growth.During my time at Coates Hire, my commitment to excellence and strategic foresight drove substantial growth and strengthened our market leadership in the Access Products sector.

As the NSW/ACT State Sales Manager at Force Corp, I led a dynamic team of 10 Area Sales Managers and 2 Business Development Managers, driving significant sales achievements and strategic expansion in the competitive hire industry.Key Responsibilities/Achievements:Team Leadership and Development:Directed a large team of sales professionals, instilling a culture of motivation and continuous improvement. Implemented comprehensive training and development programs that enhanced sales skills and focused on activity-based selling.Strategic Sales Planning: Managed and reported on a detailed weekly business plan that covered sales, revenue, and forecasts for each region. My strategic oversight ensured that forecasts were realistic, considering competitor activity, market pricing, and product analysis.Market Expansion/Client Acquisition: Ensured all team members were proficient in understanding and communicating the Unique Selling Points of our products. Led a focused drive on prospecting, cold calling, and new customer acquisition strategies, significantly expanding our footprint.Recruitment and Training: Spearheaded the recruitment and thorough induction of new sales personnel, establishing a strong foundation of knowledge and sales techniques to ensure their success and the achievement of business objectives.Performance Management: Established a robust system of reports and communications, including regular sales meetings and individual performance reviews. This framework helped in closely monitoring the team’s performance, setting sales goals, and individual commission targets to align efforts with company goals.Sales Team Guidance: Conducted regular one-on-one meetings to proactively monitor and guide team members, ensuring alignment with company strategies and personal development.Under my leadership, the sales team not only met but often exceeded their targets, contributing significantly to Force Corp’s growth and market position in NSW and ACT.

As National Product Manager at ARC, I led a strategic overhaul of over 100 ancillary product lines, significantly reducing costs and improving efficiency across the board.Key Responsibilities and Achievements:Product Line Management: Conducted a comprehensive review and consolidation of suppliers for 100+ product lines, achieving significant reductions in delivery times and costs through streamlined supplier relationships.Marketing and Sales Support: Negotiated enhanced marketing support and promotional efforts, including competitions and POS displays, which bolstered product visibility and sales.Training and Development: Orchestrated national product training for the sales team, focusing on unique selling points and hands-on experience to ensure effective sales strategies and customer engagement.Market Intelligence: Kept the sales team informed of new developments within the industry by regularly updating product data and competitor analysis, maintaining a competitive edge in the market.Customer Insight: Designed and managed market research projects, including mystery shopper programs, to gauge customer attitudes towards new and existing product lines, leading to targeted improvements in store ambience and customer service.Strategic Planning: Assisted in the development and execution of the annual marketing plan, controlling advertising and sales promotions to align with corporate goals.During my tenure, I was pivotal in enhancing product management practices, fostering strong supplier and internal team relationships, and driving forward the company’s marketing and sales strategies.

In my role as Development Manager for Property & Product Development, I led the development and setup of three new branch facilities in Bathurst, Brookvale, and Wollongong. My responsibilities spanned across real estate acquisition, development coordination, & the strategic rollout of new products.Key Responsibilities/Achievements:Facility Development: Spearheaded the establishment of three new branches, overseeing the entire development process from site selection to construction. Collaborated closely with real estate agents to identify optimal locations and worked with developers to tailor each property to meet specific regional needs.Cross-functional Collaboration: Actively consulted with various dept's including safety, sales, admin, legal, & marketing to ensure all facilities were functional, compliant, & aligned with corporate standards. My role was crucial in integrating operational, legal, & safety requirements into the design & functionality of each site.Operational Excellence: Delivered fully functional, safe, & productive buildings. Each facility was uniquely designed to enhance operational efficiency & meet the specific needs of the local market & workforce.Product Rollout and Supply Chain Management: Instrumental in the national rollout of new products. Managed the entire supply chain, from supplier coordination to showroom setup & storage solutions. Implemented effective sales strategies and trained sales teams across the country, ensuring a thorough understanding of product features & benefits.Sales Performance Monitoring: Established a system for tracking and analysing sales performance post-launch, ensuring the new products were effectively integrated into the market & contributed positively to the company's revenue.Strategic Impact: My strategic & operational leadership not only expanded our physical presence but also enhanced its product offerings & market competitiveness.