Fifty-four years of business have taken Peter around the globe. He has lived in the US, UK and Belgium. He has operated the world's major markets, including Japan, China and all of Europe with most of his career being spent in the Energy, Specialty Chemical, Pharmaceutical, Medical Device and Biotechnology areas. His experiences included General Manager of major global businesses, CFO of several companies, Strategic Planning Executive for businesses up to $3.2BN of revenue, as well as acquisitions and divestments.In 1983 in Brussels with ICI in a strategic planning role and took over as Global General Manager of ICI Silicones, a loss-making business which he turned around to successful divestment. He then moved to Wilmington, DE as a strategist and spent the next three years on a small team consolidating the Beatrice Chemical $2.5bn acquisition, setting strategies for all the units.In 1992 he became Director of Marketing at Life Technologies Inc., a global supplier to the Biopharmaceutical industry and in 1995 became VP Consulting and Market Research at Lowe Healthcare, one of the world's largest medical advertising agencies. He founded Segmedica in 2004, developing the company until merging with Research America, Inc. in 2020. The company’s client base included J&J, Pfizer, AZ, Medtronic, Stryker, hospital groups and health plans, the CDC and the AMA, among many others.Peter’s skills include strategic planning processes, branding issues, market segmentation and healthcare marketing and innovative market research. In over three decades of working with the healthcare industry he has conducted numerous research projects of all types and is an experienced interviewer and facilitator. He has been researching and developing psychology-based methodologies for medical market research for twenty-five years and has developed a number of novel techniques and processes. Active in Intellus, the premier association of insight professionals in the life sciences, he is a past Board Member. Currently he serves in the Future Leaders mentoring program, leads the Health Futures Team and works on the Clear Healthcare Communications Task Force.A frequent keynote speaker he has been in demand for both client company and public conferences.Outside of work, Peter has maintained his love of history and is the author of a number of works, including an evolving series England the Middle Ages, with two volumes published and more on the way. He is a member of the Medieval Academy of America and has been a Docent at the John and Mabel Ringling Museum of Art in Sarasota.