Peter Söderlund Email & Phone Number

Kalmar, Sverige

Humanize is a Swedish research-intensive strategy consultant specialising in commercial problem-solving to create new top-line growth initiatives in categories and markets for B2B and B2C organisations and brands. We work in three dimensions: creating leverage on existing business resources and assets, designing tomorrow's revenue generators, and exploring scenarios for how the client will do business in the future. Humanize uses our clients' customers to understand what they find interesting, meaningful, and valuable. We translate that into commercially relevant value propositions, brands, and business models for new traction and growth. I specialise in identifying growth opportunities in customers' needs and facilitating the co-creation of customer-centric strategies, value propositions, new revenue streams and validated 4P commercial concepts.

Stockholm, Stockholm, Sverige

The Nordic Brand operates at the intersection of brand, reputation and business development to transform organizations into sustainable brands. The Nordic Brand works with the 500 largest companies in the Nordic region based on Dr Tony Apéria's brand and reputation research and work. As a Management- and Brand strategy consultant, I help products and organisations discover, define and deliver their brand promise to build sustainable brand capital.

Stockholm, Stockholm, Sverige

A research company helping global brands, products, and services gain traction in Sweden. I’m responsible for AskSwedens Customer Discovery programs to identify possible gaps in the market through unmet customer needs, their qualitative studies and the team that explore and define customer problems, opportunities, and positions to take for products, brands and services.

Växjö, Kronobergs Län, Sverige

A management consultancy working with B2B, B2C and the public sector, I helped clients position and develop brands, value propositions, and customer experiences. I conducted internal and external research studies and co-creation workshops for business- and brand development processes with the client and their customers. I designed human-centred services, customer experiences, business models, organisation functions and their delivery through systems and coworkers.

Växjö, Kronobergs Län, Sverige

A research-intensive consultancy, I specialised in discovering opportunities for growth by bringing in-depth customer insight and creative thinking into business innovation.

A brand consultancy specialised in identifying, defining and positioning corporate and public brands in the Swedish market. I worked closely with business leaders to take them through the entire process, from customer insight, future scenarios and trend spotting to defining their identity, culture and desired position in their industry and helping their brand gain traction in categories and markets. I also worked as a senior lead consultant at several place branding projects for destinations and municipalities in Sweden.

Civilekonom, Marketing

Högre Marknadsstudier