Peter Tan Email & Phone Number

Singapore

Singapore

Singapore

Responsible for full spectrum of brand communication, PR, sponsorships, internal communications and CRM initiatives across Asia Pacific; managing an in-house team of over 20 marketing communications staff and a network of multiple agencies across the Asia Pacific counties.Leveraged extensively on CRM software and data to monitor usage trends and identify.

Beijing

Led the negotiations & engagement with the Beijing Olympics Organizing Committee (BOCOG) from 2004 – 2005.Relocated to Beijing in 2005 and led marketing team to manage UPS’s engagement with the Beijing Olympics. Planned/executed marketing and branding engagement initiatives - including first time (in UPS) use of experiential marketing through travelling.

Singapore

Spearheaded the launch of UPS’s global re-branding initiative in Asia in 2003; recognized as one of the most significant and largest corporate identity transformations ever. Project included distinct change marketing, brand communications strategy and planning for the physical re-branding of all UPS assets in over 40 countries and territories across Asia.

Singapore

Singapore

Singapore

Singapore & Taipei

Last post in Ministry’s Mission Management Unit (MMU) which oversees manpower planning, administration, compensation & benefits and overall operations for Singapore embassies worldwideStationed for 3 years in Taipei as Assistant Trade Representative at the Singapore Trade Representative’s Office (Singapore’s de-facto embassy in Taiwan); planned and.