Peter Van Mol Email & Phone Number

Bornem, Be

Bornem, Be

Antwerpen En Omgeving, België

Helping brands to improve their performance using User Generated Content at scale. ⭐⭐⭐⭐⭐THE INSIDERS is the leading consumer advocate network to boost great brands and productsWe enable brands to plan, activate and measure advocacy activations in their media-mix. These influential consumers are engaged in spreading the word about great products quickly and in a highly targeted way, driving strong brand equity and sales.We manage a unique and comprehensive word of mouth marketing “engine” that begins with a careful selection of consumer influencers, then creates an interesting and fun experience for them that drives strong engagement and measured campaign success for participating marketers.Client success stories: Samsung, Nespresso, Henkel, Bosch Siemens, Spadel, Nestlé, Mars Uncle Ben's ...Our beliefs :• Trusted brands are built by empowering consumers.• Authentic, unpaid and open consumer feedback is crucial to build credible recommendations.• Advocacy is not limited to one channel, it takes place in consumers’ everyday lives, both offline and online.• Within the next 5 years, all companies will manage their advocates to strengthen their brands.• The ROI of advocate activation is phenomenal, outperforming traditional medium channels across many metrics.International offices : UK, France, Germany, Netherlands, Belgium, Switzerland, Italy, Spain, Russia, US, Canada, Brazil, Colombia, Mexico, Peru, Chile, Argentina Responsibilities included: • Market evangelization (advertisers & media agencies) • New business & partnership development • Marketing consulting & strategic recommendations • Sales strategy • Key Account Management • negotiate and close business deals • plan persuasive approaches and pitches that will convince potential clients (marketing management and/ or digital management, e-commerce mngt & media agencies) • build relationships

Mechelen

Responsable for the sales in Belgium. Smart communications is a below-the-line marketing agency working for public sector, smi enterprises and retailers. Strategic marketing advice of offline and online media campaigns. Responsibilities included:• Key Account Management• Prospection/farming and retention• Define sales plan BelgiumClients: Sylvania, Aldi, Xella ...

Asse

Responsible for own client portfolio, leading all merchandising projects and ensuring a perfect execution and follow up.Highco is a leading field marketing company.Field marketing includes highly targeted direct selling promotions, merchandising, auditing, sampling and demonstration, experiential marketing, organizing road shows, events and mystery shopping. These disciplines, individually or combined, develop brands and in their implementation show a clear real return on investment (ROI) to the brand owner. This is a key feature and benefit of field marketing – seeing revenue expenditure generate a specific return. Services:Field Marketing & Logistics:* Sales and merchandising (dedicated sales force teams and different merchandising activities such as remodelings, permanent or ad hoc, mistery shopping, warehousing, logistics, call centre ...)* Outlet data collection (data reports, pricetracking, measurement of lineair or facing share, out of stock, plano compliancy check, OSA checks ...)* Category managementSucces stories: : Uniliever (data tracking)/ Danone (OSA checks)/ British American Tobacco (compliancy checks, mistery shopping, dedicated sales waves) ...

Professionele Bachelor, Communicatiebeheer Optie Bedrijfscommunicatie

Education record

* "Verkopen van diensten een vak apart" * "Typologieën van de klant door "Vierkant" * Fieldcoaching salesprogramma door Inventi * ".