Peter Wright Email & Phone Number

Saint Paul, Mn, Us

Apple Valley, Minnesota, United States

Sales Lead focused on marketing and selling the Minnesota Zoo with a focus on group ticket sales and supporting operations in the Call Center and Membership office.

Apple Valley, Minnesota, United States

Planning, Coordination and Operational Management of large Public Special Events.

Bloomington, Minnesota, United States Mall Of America

Marketing and Sales Manager responsible for marketing and sales efforts at a major attraction and speciality retailer within Mall of America. Daily work includes marketing outreach efforts including local trade advertising, development and implementation special offers, event activations, public relations, customer service, promotions and social media in partnership with Crayola Experience corporate.

Apple Valley, Mn

Sold Minnesota Zoo private catered events and group tickets including daytime meetings, evening events including weddings and picnics. Increased picnics by 43% and weddings by 52% over previous business volume generating over $600,000 in annual sales over 100+ yearly private events.• Drafted proposals and responded to RFP’s for private catered events.• Designed and executed marketing campaigns focused on business to business and business to consumer plus leisure tourism marketing. Experienced in print, in andout of home and digital marketing.• Represented the Minnesota Zoo focused on targeted clientele and promotionalpartners including convention and visitors’ bureaus, tourism associations, meetingand special events companies and other key client and industry organizations.• Coordinate and manage execution of booked events including weddings, picnics andevening events issuing internal communications, booking notices and BEO’s.• Within Tessitura CRM process payments, reconcile invoices and follow-up on pastdue payments.• Build performances in Tessitura CRM system for Sales products including tickets andevents including reporting and sales analysis.• Inbound and outbound selling of the Minnesota Zoo including responding to phoneand email inquiries, and representing the Zoo at trade shows, meetings and eventsrepresenting diverse audiences.• Attend onsite events and sales programs to assure successful execution andcoordination and client satisfaction.

Saint Paul, Mn

• Managed daily operations of the Contact Center with 13 staff responding to inbound museum calls (5,000+ per month) booking reservations (20,000+ per year advanced, group, field trip), selling memberships and providing internal and external sales and customer service for museum products in a high volume environment with over 650,000+ annual visitors and over $6 million in gross annual ticket revenue. • Budgeted, interviewed, hired, trained, scheduled, coached, motivated, evaluated, monitored, and supervised 13+ staff for optimal sales, efficiency and customer service. Ensured policies, business practices, sales and customer service standards are achieved and exceeded.• Managed multiple automated systems including Tessitura CRM ticketing software (building events, operations, lists, reporting, analysis, etc.) and Avaya CentreVu call management system for optimal efficiency. • Provided leadership collaborating interdepartmentally on the reinvention, implementation and operation of new museum products and programs. Results include reversing declining attendance trends and increasing field trip attendance by 29% and group sales by 25% within the first year. • Supervised, reconciled and balanced sales transactions for Contact Center revenue area. • Strategically organized targeted seasonal outbound calling campaigns while maintaining incoming call service and sales levels. • Continued all my responsibilities as Group Sales Manager.

Saint Paul, Mn

• Reactivated the museums group sales department driving museum ticket sales to major special exhibits including King Tut and Dead Sea Scrolls with 40% increase in group business. • Initiates and coordinates the majority of group, school and tourism marketing including design, printing primarily direct mail and digital channels. • Sets goals and ensures through creative sales strategies that goals are meet using email, events, mailings and special offers.• Coordinates and represents the museum with key audiences including concierge, corporate employee clubs and CVB Tourism clientele. • Hosts receptions and tours promoting museum special exhibits and familiarization tours with tourism partners including public speaking.

Group Sales Account Executive for the largest mall and entertainment complex in the United States. Provided sales and marketing focused on ticket sales, banquet and catering sales for the 8 acre amusement park and banquet and meeting rooms. Worked with groups of 15 to 10,000.

Saint Paul, Mn

Managed the group sales department with over $1 million dollars in annual sales at the regions premier performing art center with Broadway and multicultural programming. Created sales and promotional materials with the marketing department including buying, placement and direct mail promoting shows. Hired, trained, managed group sales staff. Managed ticket inventory tracking and reporting sales using Audience View ticketing system. Represented Ordway Center at trade shows and meetings to key clientele and partner groups including Convention Visitors Bureaus, concierge, corporate clients. Organized and managed satellite Box Office operations at the MN State Fair coordinating set-up, staffing, promotions, marketing and remote ticketing.

Greater Minneapolis-St. Paul Area

Successfully coordinated 370 meetings with over 10,000 participants annually across the nation for the worlds largest incentive marketing and brand loyalty agency. Negotiated and contracted banquet and hotel services throughout the United States.

B. S., Hotel Restaurant Management

Activities and Societies: GLCS, Foreign Film SocietyGraduate of one of the top schools in the nation for Hotel and Restaurant Management.

High School Graduate

Activities and Societies: Active in music department including serving as President of the Band Council. Planned and fundraised for trips.