Marketing Executive
CurrentOwners of China Market, New talent market and young market. (Mobile Service Plans)Project Management: Monitor and execute marketing plans. Responsible for the development of new products and marketing offers. Communicate with multi-departments to ensure the successful pass of UAT and PAT and timely launch of each new marketing offer and service plan. Overseeing the design and implementation of new web pages and communication.Market Research: Collecting marketing intelligence and compiling monthly sales and competitor analysis reports for internal review. Optimizing marketing offers and products based on customer demands.Marketing Promotions: Responsible for formulating ATL and BTL marketing strategies. Collaborating with the marcom department to ensure that social media content, retail store promotion materials, advertorials and SEM contents meet requirements. Drafting, designing and scheduling tailor-made promotion content to targeted customers through market communications (SMS and Email). Arranging proper distribution of marketing gifts to target customers through internal system. Attending events for networking and product promotion.Exploring third-party partnerships for Joint Promotion and expanding sales and promotion channels.Data Analysis: Predicting the revenue and costs of new products with a thorough perspective, including forecasting the impact of new products on roaming products, monthly plan revenue, and revenue of existing customers, ensuring that new product launches contribute to overall revenue growth.Designing quarterly sales incentive plans and rules that align with high-quality development. Conducting customer profiling analysis, including customer traits, data usage, call volume, and roaming service usage, to support and design new service plans that meet customer needs.Complaint handling: Follow up on customer complaints, resolve issues, incidents, and optimize workflow from complaint cases to reduce complaint rates.
