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Innovative and Strategic Design Leader with a record of creating disruptive, iconic designs and establishing global market trends that generated multi-million dollar growth for industry leader Oakley. Promoted to develop products through innovative, performance infused design. Led multi-disciplinary teams to develop unique products and brand identities that provide performance solutions with appealing designs for domestic and global markets. High Impact Results:• Instrumental in growing Oakley from $76M to $1.6B by collaborating, creating & defining the brand. • Pioneered a Think Tank, Advance Concept Review (ACR) to drive future innovation. • Built, inspired and led Oakley’s Design Team. • Consistently produced designs that were in the top ten products for Oakley. • Originated Oakley’s first timepiece, The Time Bomb, which led to an entirely new brand category. • Instrumental in creating the iconic titanium sunglass line, X-Metals, which became the flagship of Oakley’s eyewear. • Designed the Pro M-Frame, Oakley’s hinge-less uni-body frame premiering in the 1996 Summer Olympics. • Created the Eye Jacket, whose market dominance redefined sunglasses for the rest of the world.• Crafted the iconic logo, giving Oakley a unique brand identity known throughout the world. •
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Ceo And Design PrincipalPydUnited States -
Ceo & Design PrincipalPyd Jan 2021 - PresentCalifornia, United StatesHelping companies reach their product design potential.
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Vice President Of Industrial Design And Product DevelopmentExemplis Llc Mar 2019 - Dec 2020Built Industrial Design team, lead Design Engineering and a department of 27 with $1.3M & $4.5M respective budgets.• Collaborated with team, increasing new product releases from 2-5 per year to 10 -14 releases per year.• Achieved record breaking sales for first two months of 2020 until pandemic lockdown affected growth.• Initiated advanced concept work to generate new innovative designs that address work from home needs. -
Vice President Of DesignOakley Inc. Jan 2011 - 2018Foothill Ranch, CaliforniaLed 13 eyewear designers, design modelers and support staff, a department of 50+ and managed a $2.8M budget.►Drove design innovation and integrity, by applying design vision, and fostering a culture of collaboration and excellence in execution.►Built flexible brands that supported and achieved business growth initiatives.►Collaborated with product, engineering and manufacturing teams in moving plans from ideation to reality.►Took over the internal Graphics Dept. at the request of the CEO. Evaluated, revised and rebuilt the 40-member department to be more creative, efficient and productive. ►Grew prescription (RX) line from $50M to $150M in three years. ►Drove innovation through ACR developing premier products: Jawbreaker 2015, Carbon Prime 2017 (a.k.a. Ferrari Carbon 2015), Mod5 2015 (Helmet category start) among others. -
Senior Design DirectorOakley May 2008 - Jan 2011Foothill Ranch CaDirected the design of all Sunglass and RX eyewear for Oakley ($1B in revenue), which included managing a team of six industrial designers. ►Incorporated greater cross-functional collaboration to evolve design and development process for greater efficiency and output. -
Design Director Rx FramesOakley Mar 2005 - May 2008Foothill Ranch CaProvided design direction for products valued at $648M in revenue including all frames in the RX category. ►Evolved design process into a seamless integration of creativity, consumer feedback, engineering and execution. ►Simultaneously continued to design for the sunglass and watch categories (Minute Machine). -
Senior DesignerOakley Sep 1999 - Mar 2005Foothill Ranch CaLed design teams working on brands that delivered $258M in revenue.►Continued to grow the brand with greater autonomy through design experience and teamwork. ► Focused on growing performance sport and lifestyle eyewear by infusing more consumer insights, needs and wants. ►Introduced the design of the brand’s first watch, Time Bomb. -
Industrial DesignerOakley Jan 1993 - Sep 1999Irvine, CaHired as the 1st trained Industrial Designer to the Brand. ►Defined and designed all aspects of Oakley’s brand during the company’s early years accounting for $92.7M in revenue. ►Created revolutionary eyewear from inception, development to production, which eventually became iconic designs for the Brand. ►Designed globally recognized corporate logo and collection logos, displays, POP, packaging, accessories and trade show booths.
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Frequently Asked Questions about Peter Yee
What company does Peter Yee work for?
Peter Yee works for Pyd
What is Peter Yee's role at the current company?
Peter Yee's current role is CEO and Design Principal.
What is Peter Yee's email address?
Peter Yee's email address is oc****@****ail.com
What is Peter Yee's direct phone number?
Peter Yee's direct phone number is +194993*****
What schools did Peter Yee attend?
Peter Yee attended Artcenter College Of Design.
What skills is Peter Yee known for?
Peter Yee has skills like Product Development, Brand Development, Fashion, Concept Development, Industrial Design, Creative Direction, Product Design, Sketching, Retail, Sportswear, Apparel, Tech Packs.
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