Peter Yee Email & Phone Number

United States

California, United States

Helping companies reach their product design potential.

Built Industrial Design team, lead Design Engineering and a department of 27 with $1.3M & $4.5M respective budgets.• Collaborated with team, increasing new product releases from 2-5 per year to 10 -14 releases per year.• Achieved record breaking sales for first two months of 2020 until pandemic lockdown affected growth.• Initiated advanced concept work to generate new innovative designs that address work from home needs.

Foothill Ranch, California

Led 13 eyewear designers, design modelers and support staff, a department of 50+ and managed a $2.8M budget.►Drove design innovation and integrity, by applying design vision, and fostering a culture of collaboration and excellence in execution.►Built flexible brands that supported and achieved business growth initiatives.►Collaborated with product, engineering and manufacturing teams in moving plans from ideation to reality.►Took over the internal Graphics Dept. at the request of the CEO. Evaluated, revised and rebuilt the 40-member department to be more creative, efficient and productive. ►Grew prescription (RX) line from $50M to $150M in three years. ►Drove innovation through ACR developing premier products: Jawbreaker 2015, Carbon Prime 2017 (a.k.a. Ferrari Carbon 2015), Mod5 2015 (Helmet category start) among others.

Foothill Ranch Ca

Directed the design of all Sunglass and RX eyewear for Oakley ($1B in revenue), which included managing a team of six industrial designers. ►Incorporated greater cross-functional collaboration to evolve design and development process for greater efficiency and output.

Foothill Ranch Ca

Provided design direction for products valued at $648M in revenue including all frames in the RX category. ►Evolved design process into a seamless integration of creativity, consumer feedback, engineering and execution. ►Simultaneously continued to design for the sunglass and watch categories (Minute Machine).

Foothill Ranch Ca

Led design teams working on brands that delivered $258M in revenue.►Continued to grow the brand with greater autonomy through design experience and teamwork. ► Focused on growing performance sport and lifestyle eyewear by infusing more consumer insights, needs and wants. ►Introduced the design of the brand’s first watch, Time Bomb.

Irvine, Ca

Hired as the 1st trained Industrial Designer to the Brand. ►Defined and designed all aspects of Oakley’s brand during the company’s early years accounting for $92.7M in revenue. ►Created revolutionary eyewear from inception, development to production, which eventually became iconic designs for the Brand. ►Designed globally recognized corporate logo and collection logos, displays, POP, packaging, accessories and trade show booths.