Peter Yee

Peter Yee Email and Phone Number

CEO and Design Principal @ PYD
United States
Peter Yee's Location
United States, United States
About Peter Yee

Innovative and Strategic Design Leader with a record of creating disruptive, iconic designs and establishing global market trends that generated multi-million dollar growth for industry leader Oakley. Promoted to develop products through innovative, performance infused design. Led multi-disciplinary teams to develop unique products and brand identities that provide performance solutions with appealing designs for domestic and global markets. High Impact Results:• Instrumental in growing Oakley from $76M to $1.6B by collaborating, creating & defining the brand. • Pioneered a Think Tank, Advance Concept Review (ACR) to drive future innovation. • Built, inspired and led Oakley’s Design Team. • Consistently produced designs that were in the top ten products for Oakley. • Originated Oakley’s first timepiece, The Time Bomb, which led to an entirely new brand category. • Instrumental in creating the iconic titanium sunglass line, X-Metals, which became the flagship of Oakley’s eyewear. • Designed the Pro M-Frame, Oakley’s hinge-less uni-body frame premiering in the 1996 Summer Olympics. • Created the Eye Jacket, whose market dominance redefined sunglasses for the rest of the world.• Crafted the iconic logo, giving Oakley a unique brand identity known throughout the world. •

Peter Yee's Current Company Details
PYD

Pyd

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CEO and Design Principal
United States
Peter Yee Work Experience Details
  • Pyd
    Ceo And Design Principal
    Pyd
    United States
  • Pyd
    Ceo & Design Principal
    Pyd Jan 2021 - Present
    California, United States
    Helping companies reach their product design potential.
  • Exemplis Llc
    Vice President Of Industrial Design And Product Development
    Exemplis Llc Mar 2019 - Dec 2020
    Built Industrial Design team, lead Design Engineering and a department of 27 with $1.3M & $4.5M respective budgets.• Collaborated with team, increasing new product releases from 2-5 per year to 10 -14 releases per year.• Achieved record breaking sales for first two months of 2020 until pandemic lockdown affected growth.• Initiated advanced concept work to generate new innovative designs that address work from home needs.
  • Oakley Inc.
    Vice President Of Design
    Oakley Inc. Jan 2011 - 2018
    Foothill Ranch, California
    Led 13 eyewear designers, design modelers and support staff, a department of 50+ and managed a $2.8M budget.►Drove design innovation and integrity, by applying design vision, and fostering a culture of collaboration and excellence in execution.►Built flexible brands that supported and achieved business growth initiatives.►Collaborated with product, engineering and manufacturing teams in moving plans from ideation to reality.►Took over the internal Graphics Dept. at the request of the CEO. Evaluated, revised and rebuilt the 40-member department to be more creative, efficient and productive. ►Grew prescription (RX) line from $50M to $150M in three years. ►Drove innovation through ACR developing premier products: Jawbreaker 2015, Carbon Prime 2017 (a.k.a. Ferrari Carbon 2015), Mod5 2015 (Helmet category start) among others.
  • Oakley
    Senior Design Director
    Oakley May 2008 - Jan 2011
    Foothill Ranch Ca
    Directed the design of all Sunglass and RX eyewear for Oakley ($1B in revenue), which included managing a team of six industrial designers. ►Incorporated greater cross-functional collaboration to evolve design and development process for greater efficiency and output.
  • Oakley
    Design Director Rx Frames
    Oakley Mar 2005 - May 2008
    Foothill Ranch Ca
    Provided design direction for products valued at $648M in revenue including all frames in the RX category. ►Evolved design process into a seamless integration of creativity, consumer feedback, engineering and execution. ►Simultaneously continued to design for the sunglass and watch categories (Minute Machine).
  • Oakley
    Senior Designer
    Oakley Sep 1999 - Mar 2005
    Foothill Ranch Ca
    Led design teams working on brands that delivered $258M in revenue.►Continued to grow the brand with greater autonomy through design experience and teamwork. ► Focused on growing performance sport and lifestyle eyewear by infusing more consumer insights, needs and wants. ►Introduced the design of the brand’s first watch, Time Bomb.
  • Oakley
    Industrial Designer
    Oakley Jan 1993 - Sep 1999
    Irvine, Ca
    Hired as the 1st trained Industrial Designer to the Brand. ►Defined and designed all aspects of Oakley’s brand during the company’s early years accounting for $92.7M in revenue. ►Created revolutionary eyewear from inception, development to production, which eventually became iconic designs for the Brand. ►Designed globally recognized corporate logo and collection logos, displays, POP, packaging, accessories and trade show booths.

Peter Yee Skills

Product Development Brand Development Fashion Concept Development Industrial Design Creative Direction Product Design Sketching Retail Sportswear Apparel Tech Packs Trend Analysis Art Direction Merchandising Brand Management Graphic Design Fashion Design Footwear Trend Cross Functional Team Leadership Design Thinking Concept Generation User Experience Trendsetting Design Cross Functional Collaborations Team Building Team Leadership

Peter Yee Education Details

Frequently Asked Questions about Peter Yee

What company does Peter Yee work for?

Peter Yee works for Pyd

What is Peter Yee's role at the current company?

Peter Yee's current role is CEO and Design Principal.

What is Peter Yee's email address?

Peter Yee's email address is oc****@****ail.com

What is Peter Yee's direct phone number?

Peter Yee's direct phone number is +194993*****

What schools did Peter Yee attend?

Peter Yee attended Artcenter College Of Design.

What skills is Peter Yee known for?

Peter Yee has skills like Product Development, Brand Development, Fashion, Concept Development, Industrial Design, Creative Direction, Product Design, Sketching, Retail, Sportswear, Apparel, Tech Packs.

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