Peter is an experienced marketing consultant that helps Practices and Hospitals see increased growth and generate desired new patient volume via data-driven, best-practices marketing strategies. Peter was responsible for client marketing strategy, and establishing new client relationships for Healthcare Success and is currently a Senior Practice Consultant at PatientPop helping doctors see new patient growth by leveraging leading edge software based marketing platforms designed to help practices thrive.HEALTHCARE MARKETING CONSULTANT- Created marketing plans for healthcare organizations across the country.- Implemented ROI focused, direct-response marketing initiatives including both digital marketing and external advertising across multiple media platforms to generate new patient volume for the most desired cases/procedures.- Helped healthcare organizations increase conversion rates by identifying and improving phone protocols, case presentation and follow-up systems.- Assisted healthcare organizations in workshopping, creating and establishing branding and rebranding.CHANNEL MANAGEMENT & BUSINESS DEVELOPMENT - Developed sales opportunities within the specified territory working with new and existing channel partners to close business. - Increased revenue by recruiting additional VARs to the channel. - Managed the channel partners to ensure proper handling and closing of business for each sales opportunity. -Managed Business Development team, implementing best practices and monitoring Key Performance Indicators to drive consistent sales lead output. SALES MANAGER, DIRECT SALES & MARKETING:-As a Sales Manager, coached and lead a successful team of lead generation specialists.-As an Account Executive - Inside Sales, received the 2008 Marshal8e6 100% Club Award for Outstanding Achievement, exceeding individual year-end goal, and contributing to the overall success of the Inside team which finished 2008 with an unprecedented 120% of the team’s annual revenue goal. -Owned all customer facing relationships from start to the close of sales cycle in allocated territory, driving revenue through new business. -Employed unique strategies to shorten the sales cycle and maximize revenue potential while taking a consultative approach to close business effectively. -Analyzed the pipeline to accurately project sales on a monthly basis, to ensure sales targets were met, if not exceeded. COPYWRITER/EDITOR-Created original content for newsletters, marketing campaigns, and custom advertising materials.