Peter Bright Email & Phone Number

Stamford, Ct

Greater New York City Area

Oversee all brand development activities for entrepreneurial, privately-held firm’s high-growth portfolio of sports nutrition & wellness brands. Brands include Performix (sports nutrition), AbCuts (weight management), & Skinnygirl bars and shakes (lifestyle nutrition). Guide firm’s commercial strategy as leadership team member reporting to CEOKey contributions:• Assembled & developed top tier marketing team (staff of 8), supported by agency partners, to define and implement brand platforms, growth strategies & innovation priorities contributing to 172% YoY growth in ’15.• Built & institutionalized cross-functional rapid innovation “stage-gate” process, propelling flagship Performix equity into fastest growing brand in history of retail giant GNC.• Guided marketing & promotion with focus on digital activation including web site, social media, ambassador-sourced content, launch of company’s first-ever branded fitness app

Greater New York City Area

Led integrated business planning strategy and process across $3B+ North America division, aligning marketing, sales, finance & supply chain to flawlessly execute business plans. Aligned up-stream development activities with down-stream go-to-market strategies to meet customer requirements & maximize potential of major commercial initiatives.Key contributions:• Led transformative project accelerating division’s profitable growth by selectively aligning and consolidating org structure, process & capabilities of 4 North America subsidiaries. Initiative delivered $14MM annual savings• Refined and re-launched division’s monthly Sales & Operations Planning (S&OP) process, implementing innovative SAP-based planning tools and clarifying functional responsibilities to improve volume forecast accuracy

Kennebunk, Me

De facto chief marketing officer of pioneering, socially responsible natural oral care & personal care products company. Member of leadership team, reporting to CEO. Led all facets of marketing with accountability to deliver strategic & financial objectives. Managed consistent brand identity, messaging, & architecture across products and channels. Oversaw insight development, marketing activation, agency partnerships, retail / shopper marketing, social responsibility programsKey contributions:• Drove record sales growth, up +47% over 4 years, doubling market share of flagship toothpaste business. Increased operating contribution +104% during same period through cost containment and fixed overhead reduction• Reinvigorated innovation pipeline, delivering 31 insight-driven new products including major new line leveraging the brand’s powerful trust mark in 100% incremental new categories • Built marketing organization (team of 15) to become driving force behind company’s commercial strategy and activity. Re-shaped team culture introducing consumer-first mentality, developed competencies, enhanced analytics, and instilled accountability for measurable success• Developed impactful, multi-year cross-category integrated marketing campaign with focus on digital including web site, display, SEO/SEM, content marketing, social & mobile platforms, influencer, and targeted e-mail marketing• Guided multi-channel growth strategy development and execution including conventional retail (FDM), health and specialty (inc. Whole Foods), national and regional distributors, e-commerce, and own online store• Co-led major commercial restructure, driving efficiencies & $1.5MM savings to fund new strategic capabilities

Greater New York City Area

Directed operations of corporation’s $800MM U.S. hand and auto dish detergent categories, driving sales (+8% in FY’09) and profitability (margin +10%) to all-time highs. Developed & executed comprehensive transformation of flagship Palmolive dish business including new brand positioning, first bottle rollout in 15+ years, new sizing/pricing strategy, and consumer & customer marketing plansKey Contributions:• Developed & executed comprehensive re-launch of flagship Palmolive dish business including new brand positioning, first bottle rollout in 15+ years, new sizing/pricing strategy, and consumer & customer marketing plans• Partnered with global marketing to re-position and deploy Palmolive dish equity worldwide

Greater New York City Area

Shopper Marketing Manager, US Home Care (Feb '06 - Aug '07)Sr. Brand Manager, US Personal Care - Irish Spring (Nov '04 to Jan '06)Brand Manager, US Oral Care - Colgate Total (Apr '03 - Nov '04)Assoc Brand Manager, US Oral Care - New Ventures (Apr '02 - Mar '03)Assoc Brand Manager, US Personal Care - Speed Stick (Mar '01 - Mar '02)

Greater Chicago Area

Cincinnati, Ohio Area

Greater Chicago Area

Mba, Marketing, Strategy

Park Leadership Fellow: Recipient of two-year, full-tuition fellowship awarded in recognition of demonstrated leadership, professional.

Ba, Economics

Executive Education, Mini-Mba Certificate, Digital Marketing (2017)