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I am a strategic, analytical marketing and operating executive whose core talent is figuring out what makes things good, and taking it to great. My approach aims to pinpoint a company’s or brand’s most impactful value proposition, and thoughtfully amplify it through growth initiatives like new product innovation, distribution expansion, and motivating consumer engagement. With people, it means deciphering individuals’ greatest talents and passions, and harnessing them as components of a collaborative team to drive outsized results.My experience spans a range of operating environments, categories (mostly consumer), channels, and functions. I have worked in public and private companies, from Fortune 500 multinational to start-up ($25-100MM revenue), in categories ranging from oral & personal care, to natural products, to vitamins & dietary supplements. My work has focused on building growth initiatives in channels from conventional (Food/Drug/Mass/Club/Dollar), to Health & Specialty and e-commerce. A common thread across these diverse experiences is a focus on understanding consumer needs and wants, and delivering solutions to meet them.As a classically-trained brand manager, my functional foundation is consumer marketing. In recent years, I have augmented deep marketing experience with hands-on roles or extensive engagement in customer development, supply chain, and finance. This functional breadth has helped shape me into a P&L-oriented general manager.I’m passionate about helping build businesses that authentically seek to balance profitable growth with a broader positive contribution to consumers’ lives and society, and helping develop aspiring leaders to maximize their professional potential.In my free time, I am an engaged dad, avid runner, sporadic triathlete, and suffering Cleveland sports fan.You can reach me at pbright4217@gmail.com
Philips
View- Website:
- philips.com
- Employees:
- 80704
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Senior Director, Oral Health Care North AmericaPhilips 2017 - PresentStamford, Ct -
Vice President Of MarketingCorr Jensen 2015 - 2016Greater New York City AreaOversee all brand development activities for entrepreneurial, privately-held firm’s high-growth portfolio of sports nutrition & wellness brands. Brands include Performix (sports nutrition), AbCuts (weight management), & Skinnygirl bars and shakes (lifestyle nutrition). Guide firm’s commercial strategy as leadership team member reporting to CEOKey contributions:• Assembled & developed top tier marketing team (staff of 8), supported by agency partners, to define and implement brand platforms, growth strategies & innovation priorities contributing to 172% YoY growth in ’15.• Built & institutionalized cross-functional rapid innovation “stage-gate” process, propelling flagship Performix equity into fastest growing brand in history of retail giant GNC.• Guided marketing & promotion with focus on digital activation including web site, social media, ambassador-sourced content, launch of company’s first-ever branded fitness app
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Director, Integrated Commercial Planning, North AmericaColgate Palmolive 2014 - 2015Greater New York City AreaLed integrated business planning strategy and process across $3B+ North America division, aligning marketing, sales, finance & supply chain to flawlessly execute business plans. Aligned up-stream development activities with down-stream go-to-market strategies to meet customer requirements & maximize potential of major commercial initiatives.Key contributions:• Led transformative project accelerating division’s profitable growth by selectively aligning and consolidating org structure, process & capabilities of 4 North America subsidiaries. Initiative delivered $14MM annual savings• Refined and re-launched division’s monthly Sales & Operations Planning (S&OP) process, implementing innovative SAP-based planning tools and clarifying functional responsibilities to improve volume forecast accuracy -
Chief Marketing Officer / Marketing DirectorTom'S Of Maine 2010 - 2014Kennebunk, MeDe facto chief marketing officer of pioneering, socially responsible natural oral care & personal care products company. Member of leadership team, reporting to CEO. Led all facets of marketing with accountability to deliver strategic & financial objectives. Managed consistent brand identity, messaging, & architecture across products and channels. Oversaw insight development, marketing activation, agency partnerships, retail / shopper marketing, social responsibility programsKey contributions:• Drove record sales growth, up +47% over 4 years, doubling market share of flagship toothpaste business. Increased operating contribution +104% during same period through cost containment and fixed overhead reduction• Reinvigorated innovation pipeline, delivering 31 insight-driven new products including major new line leveraging the brand’s powerful trust mark in 100% incremental new categories • Built marketing organization (team of 15) to become driving force behind company’s commercial strategy and activity. Re-shaped team culture introducing consumer-first mentality, developed competencies, enhanced analytics, and instilled accountability for measurable success• Developed impactful, multi-year cross-category integrated marketing campaign with focus on digital including web site, display, SEO/SEM, content marketing, social & mobile platforms, influencer, and targeted e-mail marketing• Guided multi-channel growth strategy development and execution including conventional retail (FDM), health and specialty (inc. Whole Foods), national and regional distributors, e-commerce, and own online store• Co-led major commercial restructure, driving efficiencies & $1.5MM savings to fund new strategic capabilities -
Marketing Director, Us Dish LiquidsColgate Palmolive 2007 - 2010Greater New York City AreaDirected operations of corporation’s $800MM U.S. hand and auto dish detergent categories, driving sales (+8% in FY’09) and profitability (margin +10%) to all-time highs. Developed & executed comprehensive transformation of flagship Palmolive dish business including new brand positioning, first bottle rollout in 15+ years, new sizing/pricing strategy, and consumer & customer marketing plansKey Contributions:• Developed & executed comprehensive re-launch of flagship Palmolive dish business including new brand positioning, first bottle rollout in 15+ years, new sizing/pricing strategy, and consumer & customer marketing plans• Partnered with global marketing to re-position and deploy Palmolive dish equity worldwide -
Brand ManagementColgate-Palmolive 2001 - 2007Greater New York City AreaShopper Marketing Manager, US Home Care (Feb '06 - Aug '07)Sr. Brand Manager, US Personal Care - Irish Spring (Nov '04 to Jan '06)Brand Manager, US Oral Care - Colgate Total (Apr '03 - Nov '04)Assoc Brand Manager, US Oral Care - New Ventures (Apr '02 - Mar '03)Assoc Brand Manager, US Personal Care - Speed Stick (Mar '01 - Mar '02) -
Manager, Business DevelopmentMvp.Com 2000 - 2001Greater Chicago Area
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Assistant Brand Manager (Summer Intern)Procter & Gamble Jun 1999 - Aug 1999Cincinnati, Ohio Area -
ManagerAccenture (Formerly Andersen Consulting) 1994 - 1998Greater Chicago Area
Peter Bright Skills
Peter Bright Education Details
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Marketing, Strategy -
Economics -
Mini-Mba Certificate, Digital Marketing (2017)
Frequently Asked Questions about Peter Bright
What company does Peter Bright work for?
Peter Bright works for Philips
What is Peter Bright's role at the current company?
Peter Bright's current role is Senior Director, Marketing at Philips.
What is Peter Bright's email address?
Peter Bright's email address is pe****@****pal.com
What is Peter Bright's direct phone number?
Peter Bright's direct phone number is +160725*****
What schools did Peter Bright attend?
Peter Bright attended Cornell Johnson Graduate School Of Management, Northwestern University, Rutgers Business School.
What skills is Peter Bright known for?
Peter Bright has skills like Marketing Strategy, Brand Management, Marketing, Product Development, Strategy, Leadership, P&l Management, Consumer Products, Product Marketing, Brand Development, Team Building, Management.
Who are Peter Bright's colleagues?
Peter Bright's colleagues are Nichollas Lisboa Gonçalves, Miriam Cherchi, Gustavo Solero Valderrey, John Quinn, Carolyn Newkirk, Cristina Magalhães, Büşra Nur Z..
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Peter Bright
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Peter Bright
Creative Writer, Producer-Director & Voice Talent, Production Executive, Audiobook Producer/AnnouncerLos Angeles, Ca2yahoo.com, peterbrightproductions.com
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