Digital Marketing Manager
CurrentWeb traffic analysis using various digital tools like Google analyticsPreparing interactive strategic digital marketing planCreating awareness about the company's brandEnsuring proper implementation of different digital marketing tools and techniques such as SEO, email marketing, etc.Providing assistance and training to 30 member hotels to achieve success in online sales Analysing current trends and new tools and techniques of digital marketingE-Newsletter design, updating and maintenance of direct mail database Arranging design of flyers and adverts for printing in magazines/newspapersPreparing interesting written copy for the website and magazines/newspapers Liaising with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters. Representing the company and member hotels at nationwide consumer and trade shows including Dublin Horse Show, Ideal Homes, Taste of Dublin and Bloom