I provide hands-on, fractional marketing leadership, senior-level strategic advice, and project-based consulting for high-growth B2B companies. With over 20 years of experience in B2B environments, I combine deep business acumen with technical expertise to launch, scale, and guide companies through pivotal growth stages. My focus is on delivering data-driven strategies that accelerate growth, optimize go-to-market execution, and improve customer engagement.Key Areas of Expertise:Strategic Marketing Leadership: Proven ability to design and implement comprehensive marketing strategies that drive revenue, boost customer retention, and support company growth goals.Go-to-Market Strategy: Extensive experience executing go-to-market plans in collaboration with product teams and leadership to ensure successful product launches and market penetration.Brand and Messaging: Expert in creating differentiated messaging strategies that increase brand visibility, resonate with target audiences, and enhance customer engagement.Data-Driven Decision Making: Skilled in leveraging data and experiments to drive marketing decisions, measure program effectiveness, and define key metrics.Technology Utilization: Proficient in using marketing technologies to streamline processes, scale efforts, and drive qualified leads and demand.Revenue Growth: Consistent track record of building marketing strategies that contribute to significant revenue growth and the overall financial health of businesses.Business Model Navigation: Expertise in adapting marketing strategies across a variety of models (Product-Led Growth, Sales-Led Growth, freemium, self-serve, enterprise), ensuring alignment with business goals and market needs.

Pavilion is fueled by an international community of sales, marketing, success, and RevOps leaders from the world’s fastest growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow.

GuideCX® is a client onboarding and project implementation management platform that keeps your clients at the center of every project by providing complete visibility into the work..My responsibility for marketing strategy, branding, communications and revenue marketing for the world leader in client onborading software.

Responsibility for marketing strategy, branding, communications and revenue marketing for this $20M SaaS leader in cloud security and compliance for infrastructure and applications providing real-time threat detection across cloud workloads.

Tempo is a leader in productivity enhancing project management solutions focused on the software engineering community.

Applause (2017 purchased by Vista Private Equity) empowers leading brands to deliver flawless digital experiences across websites, mobile apps, IoT products and in-store interactions via our SaaS platform and managed global community of over 400,000 on-demand digital experience experts. My responsibilities include: Revenue Marketing/Demand Generation, Digital Marketing, Product Marketing, Corporate Communications, Content Marketing, SEO/ SEM, PR, AR, Events

Develop and manage B2B demand generation, marketing programs, content marketing, and KPI/sales funnel management/optimization for SaaS based compensation software platform. The leader in employer-reported compensation data, software and services, Salary.com provides enterprises and small businesses and consumers with reliable information about pay levels and compensation-related best practices, trends and policies. Salary's proven technology solutions, coupled with actionable data and content, empower businesses to make fast, accurate compensation decisions about pay and deliver superior results.

Lionbridge is the world’s largest localization provider as well as offering software testing and development, and digital content development. I led the global software products division taking the Lionbridge software products to market thru both B2B and B2C channels sold to enterprise, midmarket and SMB targets.

Responsible for 30% of the company’s overall annual sales – $150M annual quotaImplemented company-wide lead generation scoring model, global campaign support processes and global data and email governance policiesCreated unique Online Marketing content and offers and executed programs for campaigns optimized across all online channels including search (SEO and SEM), email, Web, social media and e-commerceNew Customer Acquisition: increased distribution from $5,000,000 annually to $50,000,000Negotiated and managed more than 50 direct relationshipsPredictive modeling for retention and LTV optimization – increased average member life from 30 days to 120 days and increased rev/customer by 500%

Responsible for CRM to drive member utilization and increase member attainability - Maintained and managed member touch point goals for more than 3 million Upromise members - Designed member communications strategy increased lead conversion 120 percent - Built lifetime value model and goals for future online acquisitions efforts - Prepared results and made presentations to senior management and Upromise partners - Generated primary research - exit surveys, member panels, and customer care feedback

Focused on acquiring new customers and maximizing LTV across the top-selling vitamins supplements online B2C brand. I was responsible for the development and execution of digital marketing initiatives on-site, conversion rate optimization, SEO, SEM, paid media, partner channels, affiliate marketing, and offline marketing – national print, radio, TV and outdoor marketing – including one overpriced Super Bowl add in 2000 :)