Responsible for leading and driving the ideation, development, and execution of Red Hat’s global alliance marketing, demand generation, and associated sales program strategies - driving alignment and collaboration with targeted OEM/ODM partners across their multifaceted objectives, worldwide markets, and lifecycles. In addition to joint marketing and budget oversight, management, and reporting, this includes the development and refinement of value propositions, messaging, and go-to-market initiatives in conjunction with internal and external regional marketing teams. - Built, managed, and executed joint global strategies and investments, including solution, go-to-market, and training programs aligned to alliance goals and objectives- Developed and led regionally-focused sales incentive and enablement programs designed to grow emerging technology and product attach bookings.- Managed MDF budgets globally and regionally; this included providing guidance on spend and activities as well as plan approval and metrics/performance reviews. - Increased awareness and impact of the alliances and joint missions internally and externally via relationship building, blogs, webinars, newsletters, and knowledge bases. - Very familiar with the partners’ global and regional goals, structures, teams, and leadership – including strengths and opportunities.

Responsible for global product marketing and sales enablement for several software and hardware product groups, as well as externally with OEMs, distributors, and resellers. This role comprised of sales launch strategies and management, value propositions and positioning, and competitive analysis; as well as the development and execution of multi-channel marketing and sales campaigns, budgets, and forecasts. This role also includes the managing of staff, cross-functional teams, and agencies.- Developed and executed value-driven go-to-market and integrated sales and marketing plans leading to the successful launch and growth of 10 products and various releases. - Analyzed assumed market segments and opportunities, leading to a pivoting and realignment of focus and objectives, and ultimately steady market share growth, increased response rate, and lowered cost per acquisition.- Devised and implemented pricing strategies and bundles, as well as sales incentives and compensation models, which reduced the cost per acquisition and improved take rate. - Managed the creation of scalable marketing materials and tools to optimize performance and alignment of various global channels, demos, collateral, scripts, and competitive guides. - Produced and delivered monthly presentations/trainings for 1,200+ sales directors and reps.

Responsibilities included the development and management of multi-channel marketing and sales strategies, tactics, and campaigns to achieve or outpace business objectives. This included managing partner and agency relationships, as well as an internal team. - Developed and executed marketing and sales plans and campaigns, both short and long term, which exceeded targets while remaining within budget and schedule. - Created and launched an online marketing strategy that increased website traffic by over 20% and conversions by nearly 15%, while lowering acquisition cost, in less than six months. - Launched a user-centric outreach program that improved satisfaction dramatically while decreasing support requests nearly 15% within three months. - Conducted competitive research and impact analysis leading to the introduction of novel pricing strategies, helping to maximize revenue and market share while ensuring partner and client satisfaction.- Managed the complete user interface redesign, based on client feedback and recognizable entertainment and social media platforms. - Authored articles and white papers that were published in journals or presented at national conferences. - Implemented a department training, mentoring, and performance enhancement program leading to renewed employee enthusiasm and increased satisfaction.

Responsibilities included developing, executing, and optimizing marketing strategies and campaigns within the healthcare industry, not limited to advertising, direct mail, online marketing, channel marketing, staffing, budgeting and sales support. - Managed the complete corporate rebranding initiative, including the development of the strategic focus, positioning, messaging, and creative. - Developed and launched marketing and public relations campaigns for five growing or mature business segments, each focused on diverse target markets and clients.- Managed the strategy, creation, and functioning of a legislative advocacy organization and campaign. - Developed and implemented successful web marketing initiatives, including path restructuring, SEO, conversion rate optimization, and CRM integration.- Created employee orientation, training, and incentive programs for the marketing and sales departments.

Performed as a marketing communications and sales enablement outsource, working in such industry verticals as small business, education, public service, communications, retail, e-commerce, and new media. Responsible for the direction, creation, and management of complex projects including website optimization, product launches, sales training and enablement, print media, copywriting, and graphic design. Also volunteered services for nonprofit organizations.

Responsible for managing all online activities while coordinating with corporate and product marketing departments to ensure seamless integration of marketing media and leveraging of the unified brand. Developed and implemented a strategic online marketing plan that focused on brand strengthening, international expansion, and vertical partnerships. Responsible for spearheading the creation of online advertisements, website content, launch materials, and online promotions.