Peter Jordan Email & Phone Number

South East England/London

Product management, data analysis, search. Especially focussed on 'working out what good looks like' to drive better use of data for product management and digital transformation.

London, United Kingdom

Product lead on cookie consent complianceResearched compliance landscape, understanding GDPR/ePrivacy regulatory constraints and browser developmentsEffective stakeholder management across digital disciplines and senior management for this high-profile projectRecommended options for action to meet compliance and to collect actionable data

Winchester, Southampton, London

I'm interested in opportunities to use the power of 'working out what good looks like' to drive better use of data for product management and digital transformation.

London, United Kingdom

I was a founding member of GDS, leading on analytics and findability. I led the project to identify top information needs and tasks and to use content and technical SEO to identify core user needs and ensure GOV.UK's content was findable and usable.Developed strategies and tools and working to embed an evidence-based culture.Identified KPIs and the visualisation of performance data.Defined and developed the role of digital performance analyst, which has been adopted across UK government.Built a cross-government community of performance analysts and ran regular meet-ups

London, United Kingdom

Head of search, metadata and analytics at Directgov, then Government Digital Service. Responsible for site search, search engine optimisation, analytics and metadata. Ensuring people find the relevant information and services they need and to ensure the business has actionable analytics.• Responsible for Directgov's search and findability – site search, search engine optimisation and marketing, metadata strategy, user journeys• Business case, procurement, delivery and implementation of a new search platform for Directgov.• Provided search and web analytics data to inform Single Domain Alpha and Beta products.• Developed an integrated strategy for search engine optimisation and search marketing.• Enhanced Directgov's metadata assets to drive more flexible ways of presenting content and related services.• Established ‘shadow’ Search Insight Unit, leading businesslink.gov.uk and NHS Choices to use search metrics to gain greater insight into users’ needs. Identified seasonal patterns and hard to find information on businesslink.gov.uk.Latterly divided my time between supporting current products and providing search and analytics expertise to the UK government Single Domain project.

London, United Kingdom

Managed Directgov’s search and metadata function.• Ensured Directgov delivered customer focused search results. I established metrics and made improvements to search functionality.•Developed and commenced implementation of Directgov's enhanced search proposition and metadata model to allow more powerful ways of filtering information• Managed and develop up-to-date directories and created a useful contacts database.• Developed standards for application of metadata and search engine optimisation across Directgov.• A lead contributor to the Pan Government Search Working Group and active engagement in the Information Domain's Metadata and Vocabularies Working Group.• Consultancy to the web convergence team to ensure converging content has strong visibility in internal and web search, using search engine optimisation, redirects, link management archiving and DNS management.

London, United Kingdom

I developed and managed the content strategy for this corporate website. • Redesigned the site, gaining buy-in from senior managers. Developed new content with greater customer focus. The site won a commendation at the Visionary Design Awards. Quality assurance, developed a style guide for content and look and feel.• Developed content map and information architecture and services for Digital interactive TV channel and eDaily kiosk service.

London, United Kingdom

Ran London's largest open access adult learners programme with c.6000 enrolments per year.• Successfully introduced and managed a new student contact and record database.• Managed marketing and communications for the programme. Redesigned and built programme’s website, www.city.ac.uk/conted/, and customer facing print products.

Canterbury, London, Boston Ma

Elderhostel (now Road Scholar) is the US's leading provider of educational tours for older adults. I established and managed Elderhostel's first overseas office, recruiting and then leading a highly successful team of office and field staff.• Financial management, budget projection and control (turnover £3.6M).• Negotiated and managed effective relationships with 30 prestigious stakeholders.• Business increased from 2960 to 4000 enrolments per year.• Introduced quality assessment and customer feedback procedures and developed service standards that were later adopted internationally.

Education record

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