Peter Jordan personal email
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Open to short-term consultancy engagements.I have long-standing experience of working in digital government and delivering successful outcomes, both in agile teams and at a strategic level. Data analysis and search have provided me with an excellent lens to understand and influence across digital businesses. I have interacted across digital disciplines; articulating the value of data for insight and performance measurement.After working in university management and educational tourism, I was fascinated by the opportunities of the web and joined the UK Government’s Office of the e-Envoy.At Directgov, I led on search and metadata strategy and pioneered the use of search analytics to understand user intent and to help content editors understand users’ language.I was a founding member of the Government Digital Service, leading on the use of digital analytics to help establish the ‘mainstream’ user needs on GOV.UK.I realised that to really make an impact, analysts needed to change the conversation and help agile teams work out ‘what good looks like’ and how they were going to measure it. I founded the performance analysis community and led the work to codify the performance analysis role in the UK Government’s Digital, Data and Technology Profession Capability Framework. The performance analysis community now has members across government and across Great Britain.Latterly, I've focused on leadership and wider product management roles, whilst maintaining expertise in digital analytics and findability.Specialities:* Digital analytics and insight to inform product development and content strategy* Building an analysis culture: definition, raise awareness, build capability and assurance* Product Management* Digital Strategy* Leadership and community development* Findability, search and search journeys* Search Engine Optimisation and search analytics* Social media measurement* Business outcomes and KPIs
Freelance
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Digital ConsultantFreelance Aug 2020 - PresentSouth East England/LondonProduct management, data analysis, search. Especially focussed on 'working out what good looks like' to drive better use of data for product management and digital transformation.
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Senior Product ManagerGovernment Digital Service Nov 2019 - Aug 2020London, United KingdomProduct lead on cookie consent complianceResearched compliance landscape, understanding GDPR/ePrivacy regulatory constraints and browser developmentsEffective stakeholder management across digital disciplines and senior management for this high-profile projectRecommended options for action to meet compliance and to collect actionable data -
Taking A Short Career Break-- Jul 2019 - Nov 2019Winchester, Southampton, LondonI'm interested in opportunities to use the power of 'working out what good looks like' to drive better use of data for product management and digital transformation.
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Head Of Performance Analysis And Data Analysis Community LeadGovernment Digital Service Oct 2011 - Jun 2019London, United KingdomI was a founding member of GDS, leading on analytics and findability. I led the project to identify top information needs and tasks and to use content and technical SEO to identify core user needs and ensure GOV.UK's content was findable and usable.Developed strategies and tools and working to embed an evidence-based culture.Identified KPIs and the visualisation of performance data.Defined and developed the role of digital performance analyst, which has been adopted across UK government.Built a cross-government community of performance analysts and ran regular meet-ups -
Strategic Search ManagerDirectgov/ Government Digital Service, Uk Government Sep 2008 - Oct 2011London, United KingdomHead of search, metadata and analytics at Directgov, then Government Digital Service. Responsible for site search, search engine optimisation, analytics and metadata. Ensuring people find the relevant information and services they need and to ensure the business has actionable analytics.• Responsible for Directgov's search and findability – site search, search engine optimisation and marketing, metadata strategy, user journeys• Business case, procurement, delivery and implementation of a new search platform for Directgov.• Provided search and web analytics data to inform Single Domain Alpha and Beta products.• Developed an integrated strategy for search engine optimisation and search marketing.• Enhanced Directgov's metadata assets to drive more flexible ways of presenting content and related services.• Established ‘shadow’ Search Insight Unit, leading businesslink.gov.uk and NHS Choices to use search metrics to gain greater insight into users’ needs. Identified seasonal patterns and hard to find information on businesslink.gov.uk.Latterly divided my time between supporting current products and providing search and analytics expertise to the UK government Single Domain project. -
Search And Metadata ManagerDirectgov Jul 2004 - Sep 2008London, United KingdomManaged Directgov’s search and metadata function.• Ensured Directgov delivered customer focused search results. I established metrics and made improvements to search functionality.•Developed and commenced implementation of Directgov's enhanced search proposition and metadata model to allow more powerful ways of filtering information• Managed and develop up-to-date directories and created a useful contacts database.• Developed standards for application of metadata and search engine optimisation across Directgov.• A lead contributor to the Pan Government Search Working Group and active engagement in the Information Domain's Metadata and Vocabularies Working Group.• Consultancy to the web convergence team to ensure converging content has strong visibility in internal and web search, using search engine optimisation, redirects, link management archiving and DNS management.
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Online EditorOffice Of The Eenvoy Sep 2001 - Jul 2004London, United KingdomI developed and managed the content strategy for this corporate website. • Redesigned the site, gaining buy-in from senior managers. Developed new content with greater customer focus. The site won a commendation at the Visionary Design Awards. Quality assurance, developed a style guide for content and look and feel.• Developed content map and information architecture and services for Digital interactive TV channel and eDaily kiosk service.
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Head Of Administration, Department Of Continuing EducationCity University Jan 1998 - Sep 2001London, United KingdomRan London's largest open access adult learners programme with c.6000 enrolments per year.• Successfully introduced and managed a new student contact and record database.• Managed marketing and communications for the programme. Redesigned and built programme’s website, www.city.ac.uk/conted/, and customer facing print products. -
Director Of Operations, Uk And IrelandElderhostel Oct 1993 - Dec 1997Canterbury, London, Boston MaElderhostel (now Road Scholar) is the US's leading provider of educational tours for older adults. I established and managed Elderhostel's first overseas office, recruiting and then leading a highly successful team of office and field staff.• Financial management, budget projection and control (turnover £3.6M).• Negotiated and managed effective relationships with 30 prestigious stakeholders.• Business increased from 2960 to 4000 enrolments per year.• Introduced quality assessment and customer feedback procedures and developed service standards that were later adopted internationally.
Peter Jordan Skills
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Frequently Asked Questions about Peter Jordan
What company does Peter Jordan work for?
Peter Jordan works for Freelance
What is Peter Jordan's role at the current company?
Peter Jordan's current role is Digital Consultant: Product management, data analysis, search. Especially focussed on 'working out what good looks like' to drive better use of data for product management and digital transformation..
What is Peter Jordan's email address?
Peter Jordan's email address is pe****@****ail.com
What is Peter Jordan's direct phone number?
Peter Jordan's direct phone number is +4479573*****
What schools did Peter Jordan attend?
Peter Jordan attended Birkbeck, University Of London, Durham University.
What are some of Peter Jordan's interests?
Peter Jordan has interest in The Next Web, Local Government, Twitpic, Consumer Technology, Government, Linked Data, Co Author, Data, Democracy, Legal Information Management (2010).
What skills is Peter Jordan known for?
Peter Jordan has skills like Digital, Search, Search Analytics, Web Analytics, Metadata, Content Strategy, Product Analysis, Social Media, Digital Media, Strategy Development, Digital Strategy, Strategy.
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Peter Jordan
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2jrdneng.com, jordan-engineering.co.uk
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