Tоdау, to most effectively communicate with customers and prospects, every business should be integrating traditional media – print, direct mail, website content – with complimentary solutions, such as social networks and mobile applications.The strongest impact соmеѕ from blеndіng аll сhаnnеlѕ into a ѕіnglе, соmрrеhеnѕіvе and іntеrасtіvе marketing ѕtrаtеgу. Intеgrаtіng multiple mаrkеtіng сhаnnеlѕ аnd uѕіng thеm іntеllіgеntlу, over tіmе, creates a сumulаtіvе effect of brаnd awareness аnd lоуаltу.Integrated Marketing Strategies"A unified and seamless experience for consumers to interact with the brand"One of the biggest frustrations faced by businesses today is the confusion they feel regarding where and how to focus their marketing efforts for the best return.They don’t know where to turn or who has the relevant experience and expertise to be able to provide them with the all round help they need to achieve a positive result.At First One On we provide clarity through experience and are passionate about the process of integrated and joined up marketing, combining traditional and digital marketing skills with great design that gets clients noticed . . . in an increasingly crowded market place.A seasoned marketing communications professional with an extensive web based marketing background Peter Bowen won the 1994 Entrepreneur of the Year award for developing an online shopping mall when the internet was in its infancy. He has developed online as well as offline computer based training software and web-based software applications and has been instrumental in developing highly successful marketing strategies for companies such as Day-Timers, Acco, Fisher Price, Standard Oil, John Deere, Boeing, Donohue, QUNO and Dofasco.Passionate about Content Marketing Strategies, Search Engine Optimisation and internet search marketing by applying proven strategies that "convert clicks into customers".

Ensuring that our clients get the best out of their website, and keeping clients up to date with our services, is an important element of servicing you as a customer. As an account manager, Peter is passionate about search engine optimisation strategies (SEO) and website marketing and regularly engages in account review discussions with clients about improving their website visibility in the major search engines. His broad range of experience in web based marketing communications, SEO and search engine marketing (SEM) enable him to advise and guide our clients through the maze of new media communications.

Responsible for marketing 13 enterprise software products with a focus on US and Canadian markets. Responsibilities including lead generation primarily through online marketing, public relations, website content and design, product marketing, search engine optimization and partner marketing. Managing partner marketing with Microsoft Canada. Managed outside agencies and contract marketing staff.

Manager of Communications for a Toronto-based provider of services and solutions primarily to the utility and energy industry. SPi’s technology portfolio includes secure, reliable and auditable data transport solutions, and a variety of billing and settlement solutions, based on portable and open standards. This role included the development of mission-critical business communications for over 70 public and private sector clients in Ontario.

BLMC was a progressive marketing communications company. In the role of President and Founding Partner, responsible for business development and marketing of new products and services for clients across North America. Designed and developed a series of highly successful business software products based on productivity and time management. Won the Entrepreneur of the Year award for the development of an online shopping mall in 1994 when the internet was in its infancy. Strategic consulting including, business planning and sales strategy development for a broad range of corporations.