After completing a degree in pure mathematics and statistics, I started off in 1993 as a young game designer at Aristocrat. I was one of three and it was a great experience bouncing ideas off very experienced designers. I then moved to the US office in Reno as the company introduced video slots to the North American market for the first time. From designing games, I moved into an overall product management role, which gave a more holistic view of the product and the industry. After eleven and a half happy years at Aristocrat I decided I wanted to give it a go myself as a third-party supplier, so we set up Lightning Box Games.Since co-founding Lightning Box Games more than a decade ago we have become internationally recognised leaders in the development of online and land-based slot games content that engages and retains players, and that repeatedly features prominently in global operators’ top 10 games in popularity and return. It helps that we’re avid players ourselves and put the knowledge we’ve gained from playing into the base of our games. Our first Online slot game went live in 2010 with Chartwell, which became Amaya, then NYX Interactive and now SG Digital. Seventy percent of our business is now focused online. It’s a very fast-paced industry and changes so much more quickly than land-based with the quick adoption of new technologies. It’s a very exciting business to be in. With a background in the development of slot machine games for some of the largest manufacturers in the business, I have an in depth understanding of the whole process involved in using ground breaking technologies and aesthetic sensibilities to create world class games for clients in Europe, UK, USA and Australasia.