Oversee the overall growth, direction, management and day-to-day operations of Believe Baby (formerly Believe Diapers).

The only soft, crazy-absorbent, chemical-free, eco-friendly, premium bamboo diapers with true 1-for-1 donation matching.When you buy Believe Diapers, your baby gets a premium, bamboo-based diaper. A U.S. family in need gets a Believe Diaper for their baby too. And together, we all help the planet with eco-friendly diapers that are easier on the environment. We Believe a little change can do a lot of good.Upon Believe Diapers launch in February 2021, we initially donated one million Believe Diapers to U.S. families in need through our partnership with Good+ Foundation.To purchase Believe Diapers, or to learn more, visit us at https://www.believediapers.com/For questions or inquiries, email us at hello@believediapers.com.

Managed internal broadcast and digital content production team comprised of Senior Producers, Producers, Project Coordinators and sample procurement team of Team Lead and Sample Specialists.Managed multiple ad agency relationships for Kohl’s TV, digital and radio creative and production. Select agency relationships fostered throughout my career at Kohl's included - Triptent: NY, PMH: Minneapolis, Energy BBDO: Chicago, Devito/Verdi: NY, The Martin Agency: Richmond, R/GA: Portland, BarkBark: Atlanta, McCann-Erickson: NY, J. Walter Thompson: Detroit.Responsible for up to $20M annual production budget. By 2020, $13M-$16M – managed through production efficiencies, waste-reduction and positive agency relationships to produce more content for less expense vs previous year’s budgets.Creative copywriter for weekly promotional TV and radio commercials. Managed post-production internal stakeholder review/approval and pricing/legal verification processes. Consistently maintained company-set KPI Ace Metrics goals for promotional TV performance.Interfaced with and established positive relationships with multiple internal departments – Strategy & Planning, Media, Creative, Category & Brand, Finance, Consumer Insights, Merchants Group.Managed broadcast integration creative and production processes through such partnerships as with NBC’s The Voice, Freeform’s 25 Days of Christmas, ABC’s The American Music Awards and Food Network.

Supported small ad agency staff in a variety of roles such as account services coordination, creative/copywriting, production, research, media.Select clients included George Webb Restaurants, North Shore Bank, Schramka Funeral Homes, R&R Insurance, Ato-Findley Inc (Bostik Adhesives).

Created, wrote and produced local cable television commercials for a variety of small business clients in SE Wisconsin.Coordinated the traffic/insertion of local cable television commercials per media buys across 16 cable networks and maintained local commercial insertion equipment at four cable providers headends.

Created, wrote and produced local cable television commercials for a variety of small business clients in eight Wisconsin markets.Contributing Writer/Producer to the Discover Wisconsin TV series, Bob Izumi’s Real Fishing Show, The All-Canada Show and a variety of video projects.